The Hulk Mark Ruffalo Hosts Party for Renewable Energy in Africa

by Nadine Weil

[Guest post by Nadine Weil, Founder of Heart of Green.

All photos are by Drew Altizer]

The eco-glitterati came together on Thursday evening June 21 to bask in the glow of Empowered By Light’s second annual Light Up The Night party, a sold out affair in San Francisco. Fresh off his movie premiere of “The Avengers,” Oscar-nominated actor 

Mark Ruffalo flexed his celebrity muscle and co-hosted the party held at Roe to bring

renewable energy to rural Zambia.

Cleantech Connect Creates World of Connections

Cleantech Conference & Expo  June 18-21, 2012 – Santa Clara, CA  Click Here for Discount Registration Code

by Paige Donner

As an exhibitor at this year’s TechConnect Summit, Pixelligent Technologies has found that participating in this annual event has its payoffs. Craig Bandes, CEO of Pixelligent and a presenter at TechConnect

Think Like A Man Thinks Green

In time for Earth Day 2012, Sony Pictures RELEASES FIRST-EVER INDUSTRY PRODUCTION USING COMPLETELY ENERGY-EFFICIENT LIGHTING

Culver City, CA (April 19, 2012) – As an industry leader in environmental innovation, Sony Pictures has long experimented with energy-efficient light sources and technologies for use in its productions. But for the Screen Gems feature Think Like a Man, Sony Pictures took its efforts a step further and reached an industry first by using 100 percent energy-efficient (LED) lighting sources on the production.

BMW ActiveE Electric Vehicle

BMW will display its first all-electric vehicle, the ActiveE, at the IEEE International Electric Vehicle Conference

The ActiveE is the first one hundred percent electric BMW to be placed in customer hands. With output of 170hp and maximum torque of 184lb-ft from a standstill, the BMW ActiveE accelerates from 0–60mph in under nine seconds. 

Newly developed lithium-ion batteries facilitate a driving range of up to 100 miles on a full charge.

“This presentation shows how BMW has prepared for years to ensure this challenge will eventually become a success story in sustainable mobility,” said Lee Stogner, Chair, IEEE Electric Vehicle Initiative. “Showcasing their new technology and being a part of the inaugural IEVC is a great way to show the world the innovations taking place at BMW.”

The BMW ActiveE is the BMW Group’s second step in the company’s three-phase development plan leading to an emission-free, electric BMW in series production – the BMW i3, which will be released in late 2013.

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Global Colding

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A Paris Hotel’s Green Redo

by Paige Donner 

Originally published on Traveling Greener Jan. 2012

A room with a view in Paris. Photo credit: Hotel Eiffel Trocadéro.

Paige Donner wrote this post about Hotel Eiffel Trocadéro in Paris. She is a Travel Writer for Fodor’s Paris Travel Guidebook and consults on Eco-Tourism.

In Paris, Place du Trocadéro has long needed a swanky, new boutique hotel.

With the top-to-bottom, refurbished Hotel Eiffel Trocadéro, the neighborhood has just deservedly been gifted a lovely gem.

The Hotel Eiffel Trocadéro is a green hotel, though you would never guess it with its sedated use of jewel-toned color-accents such as ginger-gold and turquoise velvet all made from ethically-sourced textiles.  Read MORE here…

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Super Bowl MADONNA in BULGARI

MADONNA wearing BULGARI earrings at the SUPER BOWL. Photo credit GETTY images.

February 5, 2012 Indianapolis, IN –  Madonna wore Bulgari earrings during her half time performance at the Super Bowl.  The earrings (Ref. E1433 / 3421) are from Bulgari’s High Jewelry Collection, and are made of white gold and diamonds (19.6 cts). 

Question of the day: who can tell us if the diamonds and gold are ethically sourced?

Wine And Climate Change In The International Herald Tribune

Dear Readers, Wine Lovers and Environmentalists: Please have a look at my recent article which originally appeared in the International Herald Tribune. It is also online at NYTimes.com with full LINK HERE.

by Paige Donner

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Renewable Energy Goes Round…And Round

 

In Paris, in the shadow of the Eiffel Tower, on the banks of the Seine, there is a Carrousel that is now powered by renewable energy.

Renewable Energy Carrousel, Paris - photo by Paige Donner copyright 2011

All photos by Paige Donner copyright 2011

This City of Light is filled with carrousels. You can find them across the street from the Eiffel Tower, on the other side of the river at the foot of Trocadero, in the vast courtyard of the Hotel de Ville and many more locations throughout the city. But this one, just underneath the Eiffel Tower, is the city’s flagship Renewable Energy Carrousel. Its LED lights are the same color as the flickering lights that have the Tour Eiffel twinkling on the hour every evening.

On a recent sunny, Autumn day filled with the scent of fallen leaves, the carrousel was itself twinkling in the afternoon sunlight. And FYI – during the Christmas Holiday week, many of the carrousels are free for children to ride on.

See the full gallery on Posterous

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Environmental Investment Organisation

Asked about the EIO and how it operates, 20 year old 

Katherine Belben, the NGO’sCommunications Coordinator, explained, “The EIO is the product of the current environmental and political climate. On the one hand we face impending environmental catastrophe which requires immediate action; and on the other we have world governments who appear incapable of reaching unified consensus to address the problem. The EIO has galvanised the support of a generation of people who, as well as wanting to glean knowledge and experience in an area set to become the growth engine of the 21st century, are simply not going to stand back and watch as that happens.”

“The required emissions reductions and investment in low carbon technologies can be achieved by creating a system which influences share price according to the environmental costs of a company’s actions. This is precisely what Environmental Tracking seeks to do,” added Sam Gill, Operations Director, Environmental Investment Organisation.

The Environmental Investment Organisation (EIO), a UK based NGO supported by a global research network, aims to persuade more companies to reduce Greenhouse Gas (GHG) emissions and report to higher standards with the launch of four new regional Carbon Rankings this week.

 

The series of Environmental Tracking (ET) Global Carbon Rankings, featuring over 1,200 of the world’s largest companies, is part of a broader strategy to create a global market mechanism designed to tackle climate change.

By pioneering an open source approach to collaborative working the EIO has made it easy for those eager to be part of the climate solution to contribute, hold the world’s biggest companies to account, and, implement a powerful mechanism.

Kicking off with the release of the ET North America 300 today at 11am (GMT+1) Monday 24.10.11, the EIO will be releasing a regional Ranking each day this week. The ET Asia Pacific 300, ET BRICS 300 and an updated ET Europe 300 will follow on Tuesday, Wednesday and Thursday. Each of these Rankings has been designed to put the spotlight on standards of public GHG emissions reporting across the world.

 

The Regional Rankings act as a precursor to the eagerly awaited ET Global 800, which looks purely at the largest 800 companies across the world without any geographical bias. This will go live at 11am (GMT) on Tuesday 1.11.11.

 

With the introduction earlier this month of the long awaited New Scope 3 Standard from theGreenhouse Gas Protocol (released 4.10.11), the EIO has taken a proactive approach to incentivise companies to adopt this important new standard in GHG Reporting. The finalised standard has been the result of a three year global multi-stakeholders process that included more than 2,300 participants and road-tested by 60 companies in 17 countries.

• The Environmental Investment Organisation (EIO) is a UK-based non-profit research body working in the field of eco-financial innovation. See eio.org.uk  
• Environmental Tracking 3.0, the short publication outlining the concept behind the Carbon Rankings is available as a digital download or in hardcopy from Lulu.com
• The EIO held an advance briefing on the launch of its Regional and Global Carbon Rankings last Friday 21.10.11 at the Carbon Show, London.
• Current live Indexes:

 

• The ET UK 100 Index can be viewed on Bloomberg by searching “ETETUKP:IND”; and,
• The ET Europe 300 Index can be viewed on Bloomberg by searching “ETETEURP:IND”.

• The Environmental Tracking (ET) Carbon Rankings are compiled from publicly available emissions data taken from company sustainability reports, annual reports and websites. The Rankings and the fully transparent methodology behind them can be viewed online at eio.org.uk
• The rankings are comprised of four data bands according to the status of a company’s data: A) complete, public, verified; B) complete, public but unverified; C) incomplete; and, D) no public data. In cases where there is no data available, companies are benchmarked against the worst performer in the same sector. Once in their respective categories, companies are ranked according to emissions intensity (emissions divided by turnover). Additionally, companies are advantaged according to the number of Scope 3 categories disclosed.

 

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Revenge of The Electric Vehicle

Friends!

I’m pleased to announce that our new doc, Revenge of the Electric Car, begins its national theatrical rollout next week starting October 21 in LA and NY and then in 20+ cities over the next month (see list below).

If you’re in Los Angeles, please join us for our opening week launch at Landmark’s NuArt and our Opening Weekend Airstream Lounge Party!

Opening Week Screenings
11272 Santa Monica Blvd, West LA, CA 90025

Fri–Sat-Sun: 12:30 PM, 2:50, 5:10, 7:30, 9:50 (Oct. 21-23)
Mon-Thurs: 5:10 PM, 7:30, 9:50 (Oct. 24-27)

Tickets available now via this site:
https://tickets.landmarktheatres.com/ticketing.aspx?theatreid=209

Opening Weekend Airstream Lounge Party
Sat-Sun: 2PM – 10PM

To support our opening weekend in LA on October 22-23, we’re bringing in the electric cars from the movie and setting up shop in a vintage Airstream around the corner from the NuArt Theater. You’ll find us next to Sideshow Books at 11323 Idaho Avenue. The Airstream Lounge is our all weekend drop-in cast and crew party for friends, media makers, and well-wishers. Come on by anytime from 2:30PM to 9:30PM to say hello to Gadget, Scarlett and other stars from our team, check out the EVs (Tesla, Leaf, Volt and Porsche), and hang out with us between screenings

Co-Host a Screening at a Theater

If your group would like to co-host one of our public screenings at the NuArt (or anywhere else during run of theater), we’ll try to set it up with you. Choose a show-time from the list above (if LA), then send us an email and let us know about how many people you’d like to host. We’ll try to arrange to have a Q&A with someone from the film there with you at your show. So far we have screenings with Causecast, Bioneers, GADA, LA Burning Man, the Black Rock Yearbook, Plugin America and Global Green.

Thanks to everyone for spreading the word and making our opening week a success!

Best,

CHRIS PAINE
Director

FORWARD THIS TO A FRIEND SHARE ON TWITTER POST ON FACEBOOK BRING YOUR ORGANIZATION TO SEE ‘REVENGE’ OCTOBER 21ST, 2011 Los Angeles, CA – Landmark Nuart New York, NY – Landmark Sunshine Cinema OCTOBER 28TH, 2011 Nashville, TN – The Belcourt Theatre NOVEMBER 4TH, 2011 Berkeley, CA – Landmark Shattuck Cinemas Boston, MA – Landmark Kendell Square Cinema Palo Alto, CA – Landmark Aquarius Theatre Portland, OR – Hollywood Theatre San Francisco, CA – Landmark Embarcadero Santa Fe, NM – Center for the Contemporary Arts Scottsdale, AZ – Harkins Theatres Camelview 5 NOVEMBER 7TH, 2011 Annville, PA – Allen Theatre NOVEMBER 11TH, 2011 Ann Arbor, MI – Michigan Theatre Chicago, IL – Gene Siskel Film Center Detroit, MI – Landmark Main Art Theatre Houston, TX – Alamo Theatres Mason Park Minneapolis, MN – Landmark Lagoon Cinema Sacramento, CA – Crest Theatre San Diego, CA – Landmark Ken Cinema Santa Rosa, CA – Summerfield Theatre Seattle, WA – Landmark Varsity Theatre NOVEMBER 18TH, 2011 Philadelphia, PA – Landmark Ritz at the Bourse NOVEMBER 23RD, 2011 St. Louis, MO – Landmark Plaza Frontenac Cinema NOVEMBER 25TH, 2011 Denver, CO – Landmark Chez Artiste Washington, DC – Landmark E Street Cinema DECEMBER 2ND, 2011 Atlanta, GA – Landmark Midtown Art Cinema JANUARY 5TH, 2011 Honolulu, HI – Honolulu Academy of the Arts Request the film for your city

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Farmageddon Review

 

Gina Hall is a Los Angeles-based writer. Follow her on Facebook. [Bio Cont’d Below…] 

Did you have a good 4th of July? Did you spend it eating organic corn-on-the-cob and knocking back a glass of raw milk? No? Me neither. In America, we tend to celebrate our freedom eating the most inorganic materials agribusiness has to offer. You can commemorate our freedom and our forefathers with fireworks, flags and Cool Whip or you can support a film that shows another fight for freedom happening with less fanfare but with a huge impact

our lives, liberties and pursuit of good food.

See the full gallery on Posterous

Farmageddon isn’t a pastoral Michael Bay film as the title suggests, but it is explosive and may provide welcome respite from this week’s Transformers Bay bonanza. It’s a documentary by mother Kristin Canty, who found her way into filmmaking by sheer outrage. Canty follows several farmers and distributors on the frontlines in a war against raw milk.

 

Raw Milk? Yeah, the stuff people have been drinking for over 8,000 years ever since someone pulled on a cow udder and found it produced something tasty. Louis Pasteur originally intended the pasteurization process for keeping wine and beer from souring – the French commitment to their alcohol is amazing. The process was extended to milk, and for a long time pasteurized milk was sold side by side with the raw. However, as the industrial food system took hold, the pasteurization process became necessary, as the industrial milk would often make people ill. Pasteurization became the FDA’s failsafe even though the benefits of raw milk, which has more healthy bacteria, has been claimed to improve allergies and digestion.
Are you rolling the dice with raw milk and its by products like yogurt and cheese? Sure. Raw milk can contain bacteria that can make you sick, or kill you. So can spinach, hamburger and fried Twinkies. But raw milk seems to bring out the nasty side of our government, by which I mean raids, guns and million dollar surveillance operations. The film is a collection of eye witness interviews, expert testimony and actual footage showing our U.S. government spending your tax dollars to stalk small farmers, raid their farms, confiscate their equipment and sue them in court. Rarely with a warrant or cause.

 

Canty’s film is elegant in its simplicity it shows you the evidence and allows you to ask most of the questions  – like why do we punish small co-ops for producing healthy foods and subsidize the industrial complex that’s contributing to obesity. Is it really safer to pasteurize dairy products or is it something we’ve just grown accustomed to even though it may be detrimental to our health? And wouldn’t Pasteur, a Frenchmen, be rolling in his grave to know Americans were pasteurizing cheese?
In the film, perennial food documentary favorite Polyface Farms’ Joel Salatin asks “why do they have such a problem with freedom?”  It rhetorical, of course, because we all know the answer is money. Canty tries for straight answers from the FDA and the  Department of Agriculture but what no one seems willing to fess up to is the revolving door between politics and agribusiness.  Canty’s film is a small victory in a larger battle fighting for the freedom to choose better food. It’s a war that can use all the patriots it can get.

 

For more information visit farmageddonmovie.com

 

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Produced By Conference 2011 At Disney Studios – Digital Is The New Green

By Gina Hall

Gina Hall is a Los Angeles-based writer. Follow her on Facebook.

[Bio Cont’d Below…]

 

The third year of the Produced By Conference brought more than 2,200 people to the Disney lot in Burbank on June 4th and 5th. There was no shortage of star-powered panels and discussions on “green content” but the focus ultimately centered on emerging digital technology. The hope is that digital technology can usher in a more sustainable era to the industry by reducing our print and production materials and changing the distribution model from one that requires delivery of a print to one that is beamed into the theater or home.

See the full gallery on Posterous

Highlights of the conference included the Bleeding Green: Content with a Cause panel, which featured a conversation on developing documentary material with a green agenda. Panelists included Lesly Chilcott, producer of Waiting For ‘Superman’ and An Inconvenient Truth, and Fisher Stevens, producer of The Cove.

Again, the focus centered on how digital media has become the biggest asset to the “green filmmaker” in all areas; financing, raising awareness, filming and distribution. Twitter, Facebook and blogs have become the go-to method for finding an audience and online channels plus Netflix a preferred distribution outlet. The glut of eco-content has become an issue, but the overwhelming sentiment was one of optimism in getting these issues out to a broader audience.

Raising Your Tentpole proved to be another popular panel, apparently many aspiring to bypass the slow ascent to success and jump straight into developing and producing franchise faire. Panelists incl

uded Gale Anne Hurd, Bonnie Arnold and Kevin Feige, among others, as they discussed the ups and downs of creating content through the studio machine.

 

Perhaps more useful to the indie producer was the panel Plugged In: The Socially Networked Producer where Elias Plishner, Sony Senior VP of Digital Marketing who headed up the Social Network campaign, told the audience that it’s never too early to start engaging fans of your project through social media channels to build “pre-awareness.” Not surprisingly, the panel discussed how actors are cast based on their Twitter following as it is assumed that that will become part of the marketing package.

 

Meanwhile, in the conversation panel with Harvey Weinstein and Mark Gordon, the view on internet distribution and Video on Demand (VOD) was lukewarm. Both Weinstein and Gordon expressed that while it is the future, the current business model should continue to focus on the theatrical release.

 

A major announcement from the conference came from the CEO of Scenios, Mark Davis, who unveiled that their production management software will now be available entirely in “the cloud.” This type of platform will allow production teams to collaborate from pre-production through production and then into post and will include a collection of apps that manages items like the script, budget, locations, shoot schedule, call sheets, dailies and rough cuts.

With this movement toward cloud computing, digital distribution, and online marketing, the move toward the industry consuming less is yet to be seen. In the near future, the industry’s net consumption of paper screenplays, plastic DVD cases and oil to shuttle prints to theaters may go down, but electronics require a massive amount of conflict metals and create toxic eWaste (and let’s not get started on production offices and sets slow to phase out plastic water bottles and disposable Starbucks cups). 

Whatever the future may bring, it’s coming quickly and next year’s conference can’t come fast enough.

Gina Hall writes for publications such as Greening Hollywood, as a guest blogger, Culver City News, AskMissA.com and TheScoopLA. She graduated from the University of Southern California with a degree in Cinematic Arts and has worked in the entertainment industry on documentaries and features, as a development executive and as a writer. She works with environmental organization Global Green USA whose efforts are primarily focused on fighting global climate change through policies, advocacy and education. 

 

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Produced By Conference – 2,200 Attendees And Over 300 Film Commissions

 

• Producer, Lauren Shuler Donner and PGA President Emeritus and PBC Co-Chair, Marshall Herskovitz at the Opening Night Kick-Off Party Photo Credit: Jordan Strauss

• Signage from the third annual Produced By Conference Photo Credit: Jordan Strauss

For the first time, the 2011 PBC brought acclaimed producers and industry veterans along with hundreds of film commissions together to interact with an astonishing number of participants—more than double the number of attendees from last year’s PBC. With speakers like Harvey Weinstein, Lawrence Gordon, Kevin Smith, Mark Gordon, Darren Star, Robert Greenblatt, Tim Gibbons and many more, over 100 masters of their craft shared their expertise as attendees were endlessly inspired throughout the two-day celebration. In addition to riveting panel sessions and conversations, attendees were delighted with the unique exposure and interaction with film commission exhibitions from around the globe spread throughout the Disney lot.

 

• Moderator Richard Gladstein with featured PBC speakersAlbert Berger, Todd Black, Donald De Line, Steve Golin and Cathy Schulman discuss the “Evolving Role of the Creative Producer” Photo Credit: Jordan Strauss

Reaching across film, television and new media industries, the annual Produced By Conference is an educational forum that involves acclaimed producers, including countless Academy Award®-winning filmmakers and Emmy Award® winners, as well as the next generation of creative entrepreneurs. The AFCI Locations Show is an annual gathering of film commissions from around the globe representing over $2 billion in financing and incentives. The PBC event was chaired by Marshall Herskovitz, Gale Anne Hurd and Rachel Klein. Further information on this year’s event can be found at www.producedbyconference.com.

Check Back soon on Greening Hollywood and Green Blog Network for our Green Event Coverage of the PBC 2011.

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Mark Ruffalo and Orlando Bloom For Global Green USA, June 4, 2011 Santa Monica

 

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