Category Archives: Green Is For Good

Produced By Conference 2011 At Disney Studios – Digital Is The New Green

By Gina Hall

Gina Hall
 is a Los Angeles-based writer. Follow her on Facebook.

[Bio Cont’d Below…]

 

The third year of the Produced By Conference brought more than 2,200 people to the Disney lot in Burbank on June 4th and 5th. There was no shortage of star-powered panels and discussions on “green content” but the focus ultimately centered on emerging digital technology. The hope is that digital technology can usher in a more sustainable era to the industry by reducing our print and production materials and changing the distribution model from one that requires delivery of a print to one that is beamed into the theater or home.

Highlights of the conference included the Bleeding Green: Content with a Cause panel, which featured a conversation on developing documentary material with a green agenda. Panelists included Lesly Chilcott, producer of Waiting For ‘Superman’ and An Inconvenient Truth, and Fisher Stevens, producer of The Cove.

Again, the focus centered on how digital media has become the biggest asset to the “green filmmaker” in all areas; financing, raising awareness, filming and distribution. Twitter, Facebook and blogs have become the go-to method for finding an audience and online channels plus Netflix a preferred distribution outlet. The glut of eco-content has become an issue, but the overwhelming sentiment was one of optimism in getting these issues out to a broader audience.

Raising Your Tentpole proved to be another popular panel, apparently many aspiring to bypass the slow ascent to success and jump straight into developing and producing franchise faire. Panelists incl

uded Gale Anne Hurd, Bonnie Arnold and Kevin Feige, among others, as they discussed the ups and downs of creating content through the studio machine.

 

Perhaps more useful to the indie producer was the panel Plugged In: The Socially Networked Producer where Elias Plishner, Sony Senior VP of Digital Marketing who headed up the Social Network campaign, told the audience that it’s never too early to start engaging fans of your project through social media channels to build “pre-awareness.” Not surprisingly, the panel discussed how actors are cast based on their Twitter following as it is assumed that that will become part of the marketing package.

 

Meanwhile, in the conversation panel with Harvey Weinstein and Mark Gordon, the view on internet distribution and Video on Demand (VOD) was lukewarm. Both Weinstein and Gordon expressed that while it is the future, the current business model should continue to focus on the theatrical release.

 

A major announcement from the conference came from the CEO of Scenios, Mark Davis, who unveiled that their production management software will now be available entirely in “the cloud.” This type of platform will allow production teams to collaborate from pre-production through production and then into post and will include a collection of apps that manages items like the script, budget, locations, shoot schedule, call sheets, dailies and rough cuts.

With this movement toward cloud computing, digital distribution, and online marketing, the move toward the industry consuming less is yet to be seen. In the near future, the industry’s net consumption of paper screenplays, plastic DVD cases and oil to shuttle prints to theaters may go down, but electronics require a massive amount of conflict metals and create toxic eWaste (and let’s not get started on production offices and sets slow to phase out plastic water bottles and disposable Starbucks cups). 

Whatever the future may bring, it’s coming quickly and next year’s conference can’t come fast enough.

Gina Hall writes for publications such as Greening Hollywood, as a guest blogger, Culver City News, AskMissA.com and TheScoopLA. She graduated from the University of Southern California with a degree in Cinematic Arts and has worked in the entertainment industry on documentaries and features, as a development executive and as a writer. She works with environmental organization Global Green USA whose efforts are primarily focused on fighting global climate change through policies, advocacy and education. 

 

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Eco-Friendly Paris, Even the NY Times Is (Finally!) Taking Notice

If you pick up a Weekend Edition of the NY Times Travel section today, you will find inside a wonderful article highlighting some of Paris’s green-friendly programs. Of special interest is the fact that Paris ranks number 10 as a Green City according to a report referenced at the 2009 UN Conference.

 

Most of the Green Points highlighted in the article have been written about already here on Greening Paris and also on our affiliate blog, Local Food And Wine. Both are published by Paige Donner c. Paige Donner, Ed-in-Chief.

 

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It’s wonderful to see, this Earth Month 2011, that the NY Times, of which the International Herald Tribune is its global edition, sat up and took notice of what Paris is doing in a green-friendly way!

 

NY Times Article, HERE

http://travel.nytimes.com/2011/04/10/travel/10journeys-ecoparis.html?ref=travel

 

You can also read it in Print in the April 10th 2011 edition of Travel Section.


Read all about the World’s Green Trends on The Green Blog Network.

 

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>Greenwashing Makes Me Feel Dirty…

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  By jourdan

People For Green Justice

Why does it seem if one does it, they all do it OR they pretend to?  As the “Going Green” campaign has gained popularity we have to examine what popularity turns into in society.  Sometimes something real and meaningful, such as caring for the environment, can be turned into greed, fame and power.  It’s like when everyone starts to follow a fad, but you know who the posers are.  Like McDonald’s Europe changing their logo to green.  They really think we’re stupid.  And I guess they would be right according to their accounting books.

http://enviralment.files.wordpress.com/2009/11/greenwashing.jpg
 
My fear about greenwashing is that it will create a public of distrust which in turn will cause a disservice to the legitimate green movement.  As a consumer I like for my shopping to be made easy.  I’m guessing most people do. When I walk into a store and make the decision between regular cleaner A or green cleaner B, I want to be confident that reading the label is all I need to do to feel secure in my choice.  Finding out that the product is not actually eco-friendly or at least not as eco-friendly as they claim, just sends that cartoon steam out of my ears!  As a public, how are we supposed to make informed decisions if we are being duped by companies at every turn.  And we all know how once you get screwed you don’t forget and everyone else pays for that.  Everyone wants to jump on the green bandwagon and make a buck.  Where is your conscious?  Do you have a family and friends?  How are so many people involved in getting these products and campaigns out to us and they are okay with it?  I know that if I worked at Company X and knew they were putting a product out there and not being truthful, I would report it and blow the case wide open.  I know, I say that, but I’m sure the men in black suits would have me offed immediately.  If any of you have knowledge of greenwashing going on you should let the public know.  Or you can tell me and I’ll blast them.  Remember, you get to stay anonymous with Green Justice!

We can’t be confident in any company claiming to be green without doing our own research first, which sucks because um, I’m busy and if the label claims eco-friendly than I want it to be freaking friendly!  I came across this site where people can post and rate marketing ads that are declaring their newfound “greenness.”  Take a look at how many ads there are.  And if we can’t trust any of them, I’m sad to think we’ll become overwhelmed and return to the ways of not caring because it’s too much work.  I’m not trying to be a downer, just realistic.  You know it’s true.  I’m sad one of the ads is the Audi Green Police, but I totally understand.  I liked the ads and the idea of green police, but it is ironic to have it coming from a car manufacturer.  After the ad aired during the superbowl I checked out their YouTube channel and comments were not praising them at all.  Lots of angry name calling went on.  Guess that didn’t quite work out how they thought.  Oops.  I hope we don’t completely discredit the green movement with greenwashing.  Let’s crack down and let these companies know we won’t stand for it.  If you have a tip, submit a claim today!  Read More Here >>>>

Check out the GREENWASHING INDEX.

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