Category Archives: sustainable business l.a.

Produced By Conference 2011 At Disney Studios – Digital Is The New Green

By Gina Hall

Gina Hall
 is a Los Angeles-based writer. Follow her on Facebook.

[Bio Cont’d Below…]


The third year of the Produced By Conference brought more than 2,200 people to the Disney lot in Burbank on June 4th and 5th. There was no shortage of star-powered panels and discussions on “green content” but the focus ultimately centered on emerging digital technology. The hope is that digital technology can usher in a more sustainable era to the industry by reducing our print and production materials and changing the distribution model from one that requires delivery of a print to one that is beamed into the theater or home.

Highlights of the conference included the Bleeding Green: Content with a Cause panel, which featured a conversation on developing documentary material with a green agenda. Panelists included Lesly Chilcott, producer of Waiting For ‘Superman’ and An Inconvenient Truth, and Fisher Stevens, producer of The Cove.

Again, the focus centered on how digital media has become the biggest asset to the “green filmmaker” in all areas; financing, raising awareness, filming and distribution. Twitter, Facebook and blogs have become the go-to method for finding an audience and online channels plus Netflix a preferred distribution outlet. The glut of eco-content has become an issue, but the overwhelming sentiment was one of optimism in getting these issues out to a broader audience.

Raising Your Tentpole proved to be another popular panel, apparently many aspiring to bypass the slow ascent to success and jump straight into developing and producing franchise faire. Panelists incl

uded Gale Anne Hurd, Bonnie Arnold and Kevin Feige, among others, as they discussed the ups and downs of creating content through the studio machine.


Perhaps more useful to the indie producer was the panel Plugged In: The Socially Networked Producer where Elias Plishner, Sony Senior VP of Digital Marketing who headed up the Social Network campaign, told the audience that it’s never too early to start engaging fans of your project through social media channels to build “pre-awareness.” Not surprisingly, the panel discussed how actors are cast based on their Twitter following as it is assumed that that will become part of the marketing package.


Meanwhile, in the conversation panel with Harvey Weinstein and Mark Gordon, the view on internet distribution and Video on Demand (VOD) was lukewarm. Both Weinstein and Gordon expressed that while it is the future, the current business model should continue to focus on the theatrical release.


A major announcement from the conference came from the CEO of Scenios, Mark Davis, who unveiled that their production management software will now be available entirely in “the cloud.” This type of platform will allow production teams to collaborate from pre-production through production and then into post and will include a collection of apps that manages items like the script, budget, locations, shoot schedule, call sheets, dailies and rough cuts.

With this movement toward cloud computing, digital distribution, and online marketing, the move toward the industry consuming less is yet to be seen. In the near future, the industry’s net consumption of paper screenplays, plastic DVD cases and oil to shuttle prints to theaters may go down, but electronics require a massive amount of conflict metals and create toxic eWaste (and let’s not get started on production offices and sets slow to phase out plastic water bottles and disposable Starbucks cups). 

Whatever the future may bring, it’s coming quickly and next year’s conference can’t come fast enough.

Gina Hall writes for publications such as Greening Hollywood, as a guest blogger, Culver City News, and TheScoopLA. She graduated from the University of Southern California with a degree in Cinematic Arts and has worked in the entertainment industry on documentaries and features, as a development executive and as a writer. She works with environmental organization Global Green USA whose efforts are primarily focused on fighting global climate change through policies, advocacy and education. 


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>Nov. 16 – Tools & Tips for Building a Sustainable Business in LA



LOS ANGELES, Calif. — November 1, 2010 — The Sustainable Business Council of Los Angeles (SBC), a non-profit organization which provides a professional networking and education forum for Southern California businesses and individuals working with sustainable products, services, and processes, will host an especially important panel discussion for today's world, "Tools & Tips for Building a Sustainable Business." The panel features six key players in businesses who will help guide the audience through topics especially integral to bolstering and growing sustainable businesses in Los Angeles. Several leading companies will also be on hand with showcase tables prior to the panel. The event will take place on Tuesday, November 16, 2010, from 7:00 p.m. – 10:00 p.m. at Valcucine's showroom in Beverly Hills. The distinctive presentation reinforces SBC's commitment to showcasing environmentally-conscious businesses, and spotlighting cutting-edge sustainability trends and best practices across a broad range of industry sectors.

Moderated by Fran Seegull, Venture Partner at Funk Ventures and Senior Fellow at the Society and Business Lab of USC's Marshall School of Business, "Tools & Tips for Building a Sustainable Business" features:

"The challenges facing sustainable businesses in this economic climate are significant, but so are the opportunities," said Seegull. "With this panel, we look forward to sharing tools and tips for small business growth in the areas of financing, legal, IP, marketing and social media." Specific topics include:

  • How to get an SBA loan
  • How to get angel investors
  • How to get corporate sponsors
  • How to get affordable yet good IP/business attorneys
  • How to achieve effective marketing and social media strategies
  • And ultimately how to create and maintain a successful, sustainable business model

Event Registration
Advance registration is required to attend SBC's "Tools & Tips for Building a Sustainable Business" panel discussion. To RSVP, please visit

General admission price of $25* includes:

  • Admission to "Tools & Tips for Building a Sustainable Business" panel discussion.
  • Networking opportunities with sustainable business leaders.
  • Light refreshments

About the Sustainable Business Council of Los Angeles

The Sustainable Business Council of Los Angeles (SBC) is a non-profit organization acting as a professional networking and education forum for California businesses and individuals working with sustainable products, services, and processes. The Council's goal is to assist members with improving their profits, enhancing their communities, and protecting the environment through the education of business professionals about the opportunities represented by technologies and management philosophies that reduce negative and unsustainable ecological impacts. For more information, please visit

About Thompson Hine LLP
Established in 1911, Thompson Hine is a business law firm dedicated to providing superior client service. The firm has been recognized as one of the Best Corporate Law Firms in America in an annual survey of corporate directors conducted by Corporate Board Member magazine. With approximately 400 lawyers, Thompson Hine serves premier businesses worldwide.

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