Category Archives: Greening Abu Dhabi

Produced By Conference – 2,200 Attendees And Over 300 Film Commissions


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  • Producer, Lauren Shuler Donner and PGA President Emeritus and PBC Co-Chair, Marshall Herskovitz at the Opening Night Kick-Off Party Photo Credit: Jordan Strauss
  • Signage from the third annual Produced By Conference Photo Credit: Jordan Strauss

For the first time, the 2011 PBC brought acclaimed producers and industry veterans along with hundreds of film commissions together to interact with an astonishing number of participants—more than double the number of attendees from last year’s PBC. With speakers like Harvey Weinstein, Lawrence Gordon, Kevin Smith, Mark Gordon, Darren Star, Robert Greenblatt, Tim Gibbons and many more, over 100 masters of their craft shared their expertise as attendees were endlessly inspired throughout the two-day celebration. In addition to riveting panel sessions and conversations, attendees were delighted with the unique exposure and interaction with film commission exhibitions from around the globe spread throughout the Disney lot.



  • Moderator Richard Gladstein with featured PBC speakersAlbert Berger, Todd Black, Donald De Line, Steve Golin and Cathy Schulman discuss the “Evolving Role of the Creative Producer” Photo Credit: Jordan Strauss

Reaching across film, television and new media industries, the annual Produced By Conference is an educational forum that involves acclaimed producers, including countless Academy Award®-winning filmmakers and Emmy Award® winners, as well as the next generation of creative entrepreneurs. The AFCI Locations Show is an annual gathering of film commissions from around the globe representing over $2 billion in financing and incentives. The PBC event was chaired by Marshall Herskovitz, Gale Anne Hurd and Rachel Klein. Further information on this year’s event can be found at

Check Back soon on Greening Hollywood and Green Blog Network for our Green Event Coverage of the PBC 2011.

Recycle, Reuse, Rejoice!


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>Sex And The City 2 Turns Up The Fun, but it’s a green "miss"


By Ann Murray

[Ann is a Hollywood entertainment reporter who currently works in-house at a Major Movie Studio]

The Sexy and successful green ladies of Los Angeles were out in full force on Friday night to celebrate the opening of ‘Sex and the City 2’ at the beautiful Shangri-la hotel in Santa Monica, sponsored by The Party Goddess.

Sexy In Abu Dhabi, Sex And The City 2

The event began with a pool-side rendezvous, where ladies mingled and took in drinks poured out of special edition SATC SKYY Vodka bottles, snapped fun pics at the SATC photo booth, were pampered with massages and gift bags, and signed up for a raffle to win signed Christian Louboutins to benefit the Multiple Sclerosis Society.

Los Angeles Louboutin Shoe Raffle, Sex And The City 2 Charity Benefit, Photo courtesy Ann Murray

The night was followed by a special screening of the film at the Laemmle 5 theater.

While everyone was excited that carrie bradshaw was back in business and in a beautiful and exotic Abu Abu Dhabi, not everyone at the party agreed that the film was very environmentally friendly.

Natasha told us that she wasn’t so sure Carrie, Miranda, Samantha and Charlotte needed so many cars during their desert vacation.

In one scene, the ladies are picked up by four – count em’ – four private cars to take them from the airport to their luxurious hotel. “They should have only used one car,” told us Natasha at the afterparty. “I’m not sure that was as efficient or green as it should have been. All four ladies would have fit comfortably in just one car.”

Read MORE on The Green Blog Network “Masdar City – Abu Dhabi – Models A Sustainable Globe”


Sex And The City at The Shangri-La Hotel, Los Angeles. Photo Courtesy Ann Murray.

Natasha’s friend Yarad suggested that the amount of food during their Abu Dhabi feast was a bit too out of touch  – particularly during  a scene when the  four ladies sit around a table with enough food fit for fifteen people. “All that food that they had, it was too much for just four women. What about the starving people around the world? or even Down the street from their hotel?” she said, adding “I would feel overwhelmed and maybe embarrassed to have all that food around.”

Was it really that necessary to drive “8 time zones” across the world – as Carrie said – to take in a little luxury? Other guests suggested Carrie and the gang should have stayed at a location closer to home and opted against carbon footprint-heavy jets, like beautiful main or New Hampshire, or even a short romp to Miami.

Sex And The City 2 shot in Abu Dhabi. Photo courtesy Ann Murray.

But there are a few things that save the film’s carbon footprint. In a key scene from the film, Carrie tells a shoe salesman that she doesn’t need a plastic bag for her new pair of incredibly inexpensive shoes, as she stuffs them in her purse.

At the afterparty, Jennifer agreed with this. “That was a great tiny step that Carrie did that makes a huge difference, because plastic bags are incredibly wasteful and take hundreds of years to break down,” she said.

Sex And The City pics. Photo courtesy Ann Murray.

And in the last few scenes of the film – scenes we don’t want to spoil  for you – Carrie and her best girlfriends show that they maybe didn’t need all of that waste after all, because all they ever really needed was back home with their friends and families.

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