Category Archives: NY Fashion Week

Produced By Conference 2011 At Disney Studios – Digital Is The New Green

By Gina Hall

Gina Hall
 is a Los Angeles-based writer. Follow her on Facebook.

[Bio Cont’d Below…]

 

The third year of the Produced By Conference brought more than 2,200 people to the Disney lot in Burbank on June 4th and 5th. There was no shortage of star-powered panels and discussions on “green content” but the focus ultimately centered on emerging digital technology. The hope is that digital technology can usher in a more sustainable era to the industry by reducing our print and production materials and changing the distribution model from one that requires delivery of a print to one that is beamed into the theater or home.

Highlights of the conference included the Bleeding Green: Content with a Cause panel, which featured a conversation on developing documentary material with a green agenda. Panelists included Lesly Chilcott, producer of Waiting For ‘Superman’ and An Inconvenient Truth, and Fisher Stevens, producer of The Cove.

Again, the focus centered on how digital media has become the biggest asset to the “green filmmaker” in all areas; financing, raising awareness, filming and distribution. Twitter, Facebook and blogs have become the go-to method for finding an audience and online channels plus Netflix a preferred distribution outlet. The glut of eco-content has become an issue, but the overwhelming sentiment was one of optimism in getting these issues out to a broader audience.

Raising Your Tentpole proved to be another popular panel, apparently many aspiring to bypass the slow ascent to success and jump straight into developing and producing franchise faire. Panelists incl

uded Gale Anne Hurd, Bonnie Arnold and Kevin Feige, among others, as they discussed the ups and downs of creating content through the studio machine.

 

Perhaps more useful to the indie producer was the panel Plugged In: The Socially Networked Producer where Elias Plishner, Sony Senior VP of Digital Marketing who headed up the Social Network campaign, told the audience that it’s never too early to start engaging fans of your project through social media channels to build “pre-awareness.” Not surprisingly, the panel discussed how actors are cast based on their Twitter following as it is assumed that that will become part of the marketing package.

 

Meanwhile, in the conversation panel with Harvey Weinstein and Mark Gordon, the view on internet distribution and Video on Demand (VOD) was lukewarm. Both Weinstein and Gordon expressed that while it is the future, the current business model should continue to focus on the theatrical release.

 

A major announcement from the conference came from the CEO of Scenios, Mark Davis, who unveiled that their production management software will now be available entirely in “the cloud.” This type of platform will allow production teams to collaborate from pre-production through production and then into post and will include a collection of apps that manages items like the script, budget, locations, shoot schedule, call sheets, dailies and rough cuts.

With this movement toward cloud computing, digital distribution, and online marketing, the move toward the industry consuming less is yet to be seen. In the near future, the industry’s net consumption of paper screenplays, plastic DVD cases and oil to shuttle prints to theaters may go down, but electronics require a massive amount of conflict metals and create toxic eWaste (and let’s not get started on production offices and sets slow to phase out plastic water bottles and disposable Starbucks cups). 

Whatever the future may bring, it’s coming quickly and next year’s conference can’t come fast enough.

Gina Hall writes for publications such as Greening Hollywood, as a guest blogger, Culver City News, AskMissA.com and TheScoopLA. She graduated from the University of Southern California with a degree in Cinematic Arts and has worked in the entertainment industry on documentaries and features, as a development executive and as a writer. She works with environmental organization Global Green USA whose efforts are primarily focused on fighting global climate change through policies, advocacy and education. 

 

Eco Consulting * Eco Media Green Blog Network * Greening Hollywood *

Greening Beauty 


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Filed under Gale Anne Hurd, Green Blog Network, Green Digital Media, green economy, Green Film Sets, Green Is For Good, Greening California, Greening Hollywood, Greening Hollywood Guild by Guild, Greening Los Angeles, Greening New York, Greening Style, Greening The Globe, International Environemental Film Festival, NY Fashion Week, Orlando Bloom, Oscars, paigedonner.wordpress.com, sustainable business l.a., Sustainable Cities, Sustainable Design, Sustainable Filmmaking

>Edun Rocks NY Fashion Plus Scenes From Paris Fashion Night Out

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Filed under Adelap, Edun, Fashion Night Out, Green Blog Network, Greening Beauty, Greening Hollywood, International Herald Tribune, NY Fashion Week, Paris Fashion Week, Suzy Menkes, Vogue Fashion

>Angela Lindvall, Super Model, On NYC’s Green Fashion Week

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Angela Lindvall with her two boys as featured in a British Vogue photo shoot.

By: Rachel Lincoln Sarnoff

Exclusive Interview below. 

ES: Are you involved in the Green Shows?

Angela Lindvall: What is that?

 ES: The Green Shows are the eco-fashion shows that take place during New York Fashion Week.

Eco Fashion Highlights From N.Y. Green Fashion Week

– Editor, Greening Beauty 

Angela Lindvall:I feel a little foolish that I don’t know more about who’s doing what. I’m not the type of girl who talks about clothes but from the point of view of what I believe in, it’s an opportunity to give credit to people who are doing great stuff. I have to check that out.

Angela Lindvall on the Victoria’s Secret catwalk, and featured in New York magazine above.

As a supermodel—and I mean that literally—Angela Lindvall has been a cover girl for Vogue, Elle, Harper’s Bazaar and countless other big-fashion mags. Inside their pages, she’s the face of brands from Valentino to Missoni. I talked with the ecoista from her Los Angeles, CA home about becoming the new face of DKNY’s new Pure fragrance, which sources sustainable vanilla from a fair trade cooperative in Uganda, as well as the sticky subject of how she comes to terms with representing brands that might not reflect her personal ideals.

For the past 10 years, Angela has managed to bring a personal interest in sustainability to her professional life. After realizing that the mainstream media wasn’t talking about environmental issues, she founded the non-profit Collage Foundation, which uses the “you get more bees with honey” approach to stimulating awareness. “If you are coming in as a radical people aren’t going to respond very well,” she said. “But if you come from a place of inspiration and invitation you’ll get a much better response.”

Then the model/actress—she appeared in 2005’s “Kiss, Kiss, Bang, Bang”—co-hosted “Alter Eco” with Adrian Grenier. It might just very well have been her dream job if it didn’t involve working 13-hour days, six days a week, then modeling on weekends to make her mortgage payments. Oh, and she did her own hair, makeup and wardrobe—a challenge for Angela who admits, “I’m probably the least fashionable person. At home I’m in my jeans and tank top. If I shop it’s at vintage stores.”

But with DKNY Pure, an upcoming gig as the spokesperson for Biotherm’s new organic line and appointment to the founding board ofNational Resources Defense Council’s Clean by Design Initiative, the professional and the personal are truly beginning to align. “For so long, I felt like my fashion career was on one side [and] my passion and environmental endeavors were on the other side. It’s super exciting that they’re starting to collide,” she said. “It’s really exciting to believe in something that I represent.”

And no, the 31-year-old mother of two and former Victoria’s Secret catwalker doesn’t do runway anymore—“I don’t really have that Twiggy runway body anymore,” she said, “which I’m happy about.” But we might just see her at the Green Shows this season.


British Vogue

ES: You’ve been on countless magazine covers and ad campaigns, but our readers probably best know you from Planet Green’s “Alter Eco.” How did that come about?

Angela Lindvall: Very serendipitously, I must say. My girlfriend got a text message from a friend asking for music for the show. And she responded by saying you should feature my best friend Angela—it’s totally her world. We got a call five minutes later asking if I could meet Adrian that night. In my heart of hearts I knew that I would get it, but when I met Adrian he told me they had already picked a host. They had to convince the network—they met with the head of Planet Green and Discovery—and two weeks later we were shooting… Read Entire Article at EcoStiletto 

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Filed under Angela Lindvall, British Vogue, Eco Fashion, Green Fashion, Greening Beauty, Greening Hollywood, NY Fashion Week, Paris Fashion Week, Victoria's Secret

>Greening Beauty – Cliff Notes

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Need a Quick Course on Green Beauty or looking to Green Your Beauty Regime? Look no further, Greening Beauty has the basics when it comes to the homework you’ll want to do before you throw out all your old beauty products and replace them with new, paraben-free, green and clean products. [We’re not recommending you do this all at once, mind you. Unless, of course, you’re an heiress…]!
                                                                           

  •     A Scientific Treatise on why many over the counter cosmetics are poisoning you slowly and mostly through osmosis…                              

Of course, we can’t forget what you put ON your body… So why not make it Green FASHION!! This video is from New York Fashion Week…February 2010…
Can’t see the VIDEO? CLICK HERE>>>>

For all you Shopaholics…Summer has sourced the products for you and has already “been there, done that!”

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Filed under Bahar Shahpar, Green Blog Network, Greening Beauty, Greening Hollywood, Not Just a Pretty Face, NY Fashion Week, Paige Donner, Stacy Malkin, Suki Pure, Summer Rayne Oakes, The Green Beauty Guide