Category Archives: Sustainable Filmmaking

Produced By Conference 2011 At Disney Studios – Digital Is The New Green

By Gina Hall

Gina Hall
 is a Los Angeles-based writer. Follow her on Facebook.

[Bio Cont’d Below…]

 

The third year of the Produced By Conference brought more than 2,200 people to the Disney lot in Burbank on June 4th and 5th. There was no shortage of star-powered panels and discussions on “green content” but the focus ultimately centered on emerging digital technology. The hope is that digital technology can usher in a more sustainable era to the industry by reducing our print and production materials and changing the distribution model from one that requires delivery of a print to one that is beamed into the theater or home.

Highlights of the conference included the Bleeding Green: Content with a Cause panel, which featured a conversation on developing documentary material with a green agenda. Panelists included Lesly Chilcott, producer of Waiting For ‘Superman’ and An Inconvenient Truth, and Fisher Stevens, producer of The Cove.

Again, the focus centered on how digital media has become the biggest asset to the “green filmmaker” in all areas; financing, raising awareness, filming and distribution. Twitter, Facebook and blogs have become the go-to method for finding an audience and online channels plus Netflix a preferred distribution outlet. The glut of eco-content has become an issue, but the overwhelming sentiment was one of optimism in getting these issues out to a broader audience.

Raising Your Tentpole proved to be another popular panel, apparently many aspiring to bypass the slow ascent to success and jump straight into developing and producing franchise faire. Panelists incl

uded Gale Anne Hurd, Bonnie Arnold and Kevin Feige, among others, as they discussed the ups and downs of creating content through the studio machine.

 

Perhaps more useful to the indie producer was the panel Plugged In: The Socially Networked Producer where Elias Plishner, Sony Senior VP of Digital Marketing who headed up the Social Network campaign, told the audience that it’s never too early to start engaging fans of your project through social media channels to build “pre-awareness.” Not surprisingly, the panel discussed how actors are cast based on their Twitter following as it is assumed that that will become part of the marketing package.

 

Meanwhile, in the conversation panel with Harvey Weinstein and Mark Gordon, the view on internet distribution and Video on Demand (VOD) was lukewarm. Both Weinstein and Gordon expressed that while it is the future, the current business model should continue to focus on the theatrical release.

 

A major announcement from the conference came from the CEO of Scenios, Mark Davis, who unveiled that their production management software will now be available entirely in “the cloud.” This type of platform will allow production teams to collaborate from pre-production through production and then into post and will include a collection of apps that manages items like the script, budget, locations, shoot schedule, call sheets, dailies and rough cuts.

With this movement toward cloud computing, digital distribution, and online marketing, the move toward the industry consuming less is yet to be seen. In the near future, the industry’s net consumption of paper screenplays, plastic DVD cases and oil to shuttle prints to theaters may go down, but electronics require a massive amount of conflict metals and create toxic eWaste (and let’s not get started on production offices and sets slow to phase out plastic water bottles and disposable Starbucks cups). 

Whatever the future may bring, it’s coming quickly and next year’s conference can’t come fast enough.

Gina Hall writes for publications such as Greening Hollywood, as a guest blogger, Culver City News, AskMissA.com and TheScoopLA. She graduated from the University of Southern California with a degree in Cinematic Arts and has worked in the entertainment industry on documentaries and features, as a development executive and as a writer. She works with environmental organization Global Green USA whose efforts are primarily focused on fighting global climate change through policies, advocacy and education. 

 

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>Hollywood Hearths Rock’N’Roll Dreams

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Sustainable Filmmaking and The Rock ‘n’ Roll Dreams of Duncan Christopher

by: Christina Kleehammer

[Christina has worked in the Hollywood Film Industry for 20 years as a filmmaker, writer and journalist]

The Rock ‘n’ Roll Dreams of Duncan Christopher is an award-winning dramatic comedy by Hearth Studios, a collaborative of artists and social entrepreneurs who are finding and creating new ways for film production to actually nurture the environment, instead of take from it.  

As the awkward son of a rock star, Duncan Christopher works through the grief over his father’s suicide by deciding to carry on his father’s legend and become a rock star himself.  The story unfolds when the only gig his cousin Charlie can get him is in a local karaoke competition.  

Not only does the movie promote sustainability with plot elements that involve a wind generator and cars that run on biodiesel and crank electricity, but the production methods were sustainable as well.  Hearth Studios offset the entire film-making process from development through post-production, and then some.  Through NativeEnergy, the film is not just carbon neutral, it’s carbon negative.  Tulsa Biofuels donated biodiesel (made from recycled vegetable oil donated from local restaurants) to the production set for the trailers and trucks to run on.  Even the costumes and catering materials were chosen with sustainability in mind.  In fact, the filmmakers made every decision by asking the question, “How can we make this sustainable?”

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Filed under Biodiesel, Duncan Christopher, Hearth Studios, Los Angeles United Film Festival, Rock'N'Roll Dreams, Sustainable Filmmaking, Tulsa Biofuels