Category Archives: Greening Hollywood Guild by Guild

Think Like A Man Thinks Green


Culver City, CA (April 19, 2012) – As an industry leader in environmental innovation, Sony Pictures has long experimented with energy-efficient light sources and technologies for use in its productions. But for the Screen Gems feature Think Like a Man, Sony Pictures took its efforts a step further and reached an industry first by using 100 percent energy-efficient (LED) lighting sources on the production.


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World Water Week

From The Green Blog Network


Courtesy of Stockholm International Water Institute

World Water Week - Green Blog Network

On the Water Front vol. 2 presents new analysis from global thought-leaders

New edition features 14 essays on water and water quality issues that build upon research presented at the 2010 World Water Week in Stockholm. 

On the Water Front vol. 2 offers a collection of the most innovative and important insights on water and water quality presented at the 2010 World Water Week in Stockholm. This compendium is a must-read for those interested in the latest knowledge, tools and strategies to resolve the planet’s most pressing water quality challenges.

World Water Week Announcement - Green Blog Network

Each of its chapters are authored by leading luminaries from science, business, and public policy and build upon research presented at the 2010 World Water Week in Stockholm, includingStockholm Water Prize Laureates Dr. Rita Colwell and Prof. Takashi Asano and have been edited and peer reviewed by the World Water Week Scientific Programme Committee.

Download it here to gain knowledge on how the public health sector will be impacted by climate change, the most potent policy cocktails to protect coastal waters, the best-practice solutions to wastewater reclamation and reuse, what the potential onset of peak water and peak phosphorus could mean to humanity, new ideas to mitigate the growing dangers of chemical and agricultural pollution to human and environmental health, and much more.



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Produced By Conference 2011 At Disney Studios – Digital Is The New Green

By Gina Hall

Gina Hall
 is a Los Angeles-based writer. Follow her on Facebook.

[Bio Cont’d Below…]


The third year of the Produced By Conference brought more than 2,200 people to the Disney lot in Burbank on June 4th and 5th. There was no shortage of star-powered panels and discussions on “green content” but the focus ultimately centered on emerging digital technology. The hope is that digital technology can usher in a more sustainable era to the industry by reducing our print and production materials and changing the distribution model from one that requires delivery of a print to one that is beamed into the theater or home.

Highlights of the conference included the Bleeding Green: Content with a Cause panel, which featured a conversation on developing documentary material with a green agenda. Panelists included Lesly Chilcott, producer of Waiting For ‘Superman’ and An Inconvenient Truth, and Fisher Stevens, producer of The Cove.

Again, the focus centered on how digital media has become the biggest asset to the “green filmmaker” in all areas; financing, raising awareness, filming and distribution. Twitter, Facebook and blogs have become the go-to method for finding an audience and online channels plus Netflix a preferred distribution outlet. The glut of eco-content has become an issue, but the overwhelming sentiment was one of optimism in getting these issues out to a broader audience.

Raising Your Tentpole proved to be another popular panel, apparently many aspiring to bypass the slow ascent to success and jump straight into developing and producing franchise faire. Panelists incl

uded Gale Anne Hurd, Bonnie Arnold and Kevin Feige, among others, as they discussed the ups and downs of creating content through the studio machine.


Perhaps more useful to the indie producer was the panel Plugged In: The Socially Networked Producer where Elias Plishner, Sony Senior VP of Digital Marketing who headed up the Social Network campaign, told the audience that it’s never too early to start engaging fans of your project through social media channels to build “pre-awareness.” Not surprisingly, the panel discussed how actors are cast based on their Twitter following as it is assumed that that will become part of the marketing package.


Meanwhile, in the conversation panel with Harvey Weinstein and Mark Gordon, the view on internet distribution and Video on Demand (VOD) was lukewarm. Both Weinstein and Gordon expressed that while it is the future, the current business model should continue to focus on the theatrical release.


A major announcement from the conference came from the CEO of Scenios, Mark Davis, who unveiled that their production management software will now be available entirely in “the cloud.” This type of platform will allow production teams to collaborate from pre-production through production and then into post and will include a collection of apps that manages items like the script, budget, locations, shoot schedule, call sheets, dailies and rough cuts.

With this movement toward cloud computing, digital distribution, and online marketing, the move toward the industry consuming less is yet to be seen. In the near future, the industry’s net consumption of paper screenplays, plastic DVD cases and oil to shuttle prints to theaters may go down, but electronics require a massive amount of conflict metals and create toxic eWaste (and let’s not get started on production offices and sets slow to phase out plastic water bottles and disposable Starbucks cups). 

Whatever the future may bring, it’s coming quickly and next year’s conference can’t come fast enough.

Gina Hall writes for publications such as Greening Hollywood, as a guest blogger, Culver City News, and TheScoopLA. She graduated from the University of Southern California with a degree in Cinematic Arts and has worked in the entertainment industry on documentaries and features, as a development executive and as a writer. She works with environmental organization Global Green USA whose efforts are primarily focused on fighting global climate change through policies, advocacy and education. 


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Produced By Conference – 2,200 Attendees And Over 300 Film Commissions


Greening Hollywood TV
  • Producer, Lauren Shuler Donner and PGA President Emeritus and PBC Co-Chair, Marshall Herskovitz at the Opening Night Kick-Off Party Photo Credit: Jordan Strauss
  • Signage from the third annual Produced By Conference Photo Credit: Jordan Strauss

For the first time, the 2011 PBC brought acclaimed producers and industry veterans along with hundreds of film commissions together to interact with an astonishing number of participants—more than double the number of attendees from last year’s PBC. With speakers like Harvey Weinstein, Lawrence Gordon, Kevin Smith, Mark Gordon, Darren Star, Robert Greenblatt, Tim Gibbons and many more, over 100 masters of their craft shared their expertise as attendees were endlessly inspired throughout the two-day celebration. In addition to riveting panel sessions and conversations, attendees were delighted with the unique exposure and interaction with film commission exhibitions from around the globe spread throughout the Disney lot.



  • Moderator Richard Gladstein with featured PBC speakersAlbert Berger, Todd Black, Donald De Line, Steve Golin and Cathy Schulman discuss the “Evolving Role of the Creative Producer” Photo Credit: Jordan Strauss

Reaching across film, television and new media industries, the annual Produced By Conference is an educational forum that involves acclaimed producers, including countless Academy Award®-winning filmmakers and Emmy Award® winners, as well as the next generation of creative entrepreneurs. The AFCI Locations Show is an annual gathering of film commissions from around the globe representing over $2 billion in financing and incentives. The PBC event was chaired by Marshall Herskovitz, Gale Anne Hurd and Rachel Klein. Further information on this year’s event can be found at

Check Back soon on Greening Hollywood and Green Blog Network for our Green Event Coverage of the PBC 2011.

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The 2011 Intelligent Use of Water Film Competition

The 2011 Intelligent Use of Water Film Competition, a short film competition, is seeking narrative, documentary, animated, experimental and/or student-made short films, 1 to 10 minutes in length, that creatively explore methods and ideas to responsibly manage and use Earth’s most precious resource, water. 

short film competition hosted by Jack Hanna

Filmmakers who submit their short films via the competition website will have their films reviewed by a judging panel made up of film and water experts. 

Finalists have a chance to win cash awards totaling $15,000 and a trip to Beverly Hills, Calif., where they will be guests at a formal screening event hosted by wildlife expert, Jack Hanna, 30-year veteran of documentary films and TV shows. Deadline for entries August 1, 2011

Check out the call for entries video starring Jack Hanna and a few of his jungle friends at www.IUOWFILM.comfor more information.

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>Let Them Recycle!


Fighting Global Warming One Dress at a Time.

 [Excerpted from Designed By Hollywood]… Hollywood Costume Designer Kresta Lins, has taken the discussion a little farther, and started a public campaign.

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>Greening Hollywood: L.A.’s Downtown Fashion

>By Paige Donner

[First published on The Huffington Post, March 2009]

The key words to this year’s L.A. Fashion Week were “City of L.A., Vintage and (yeah!)…Eco.” CoLA FW, City of L.A. Fashion Week, set the bar with their Friday and Saturday night closing weekend shows at downtown’s Lady Liberty Building.

Fashionista Scenesters at CoLA FW, Photo by Paige Donner

“CoLA is about encouraging and supporting this city’s talent. Our desire is to set a standard of sophistication that will invite fashion moguls and originals back to the West Coast,” said Dani Michelle, CoLA FW Founding Principle. Team CoLA, including Executive Producer Shannon Leggett, staged two nights of back to back runway shows – flawlessly. Their Brian Lichtenberg theatrics was, by fashionista decree, the epicenter of our city’s Fashion Week this year. Other labels that walked the runway were Fremont, Eksempel, B. Son, Joyrich and COA (a secret show).

What set CoLA FW apart was that it was so seamlessly organized. We’re talkin’ “flow.” The building’s second floor was devoted to party space sponsored, in part by TyKu Asian Liquor. Runway shows were held exclusively on the 5th Floor of this loft space. The drama and theatre of the runway show collections were heightened by having their own devoted space. It was also clear that these were “industry events, not consumer events.” Read more from Whatswear’s N.Y. Editor, Joseph Ungoco, also in attendance. Some images from the collections:

Fremont collection, Photo by Paige Donner

Fremont designer Brittany Pham noted that her collection was “Depression Era – inspired.” She went for basic classics that hold to them the nostalgia of Hollywood Glam.

 CoLA FW featured Designer, Brian Lichtenberg Collection, Photo by Paige Donner

Fremont collection by Brittany Pham, shown at CoLA FW, Photo by Paige Donner

CoLA FW, backstage with models, Photo by Paige Donner

Model and CoLA FW attendees, Photo by Paige Donner

Downtown L.A. Fashion Week’s Vintage: Classy, Timeless and Eco

Rachel Griffiths, co-host of DLAFW, wearing Ferdinando Sarmi Vintage; according to Cameron Silver, co-host, it was the only vintage maternity dress in his Decades boutique. Photo by Paige Donner
“I’m enthusiastic about fashion week taking place at the epicenter of the city’s garment district,” said Cameron Silver, owner of Decades Inc., L.A.’s starring vintage fashion boutique, who was curator of Downtown Los Angeles Fashion Week’s show staged at the MOCA in downtown L.A.’s Little Tokyo.

Designer Louis Verdad, at MOCA Geffen Contemporary, showing his Louver Collection, Photo by Paige Donner

Panoramic view of DLAFW held at MOCA Contemporary Museum, Little Tokyo L.A., 
Photo by Paige Donner
Thursday’s “Evening of 20th Century Glamour” happened by the graces and sheer creative innovation of museum’s Vanessa Gonzales and her team of “crazy fun” accomplices, including forward thinking DLAFW Executive Producer Leanna Lewis of Leanna Lewis Events. Silver, co-host of the evening along with actress Rachel Griffiths, said that the Geffen Center at MOCA was an exciting venue to stage a runway show and sees L.A. as being the attractive fashion debut destination for both N.Y. and Pan-Asian designers.

“L.A. Fashion Week can really position itself well because everyone I want to dress is already here,” added Silver, referencing some of the actors and celebs who showed up for the MOCA DLAFW event including Nicole Richie, Marisa Tomei, Rose McGowan and Nicki Hilton. “We need to import designers to L.A. rather than export our talent to N.Y.,” said Silver.

Vintage designers shown on the runway included the show hit, “Iconic Mermaid Coctail Dress – Red,” by Norell. This number “stopped the show” and garnered the model, Monique, applause from the crowd. Other dresses included: YSL, Valentino, Azzaro, Dior, Givenchy, Mugler and De La Renta.
DLAFW Founder, Lewis, feels that one of the most effective ways to be environmentally conscious is to re-use old(er) things. She also incorporated EcoNouveau into the DLAFW line up of event sponsors. She’s a believer in putting L.A. on the fashion world’s map. “I think there is a tremendous amount of talent in this city and it’s my mission to expose it the right way, L.A. style. Fashion, art and music fused together. The success of the event last week is the beginning of the future of fashion here in LA and will initiate the credibility Los Angeles deserves.”

Louver Collection ’09, Featured at DFWLA at the MOCA Contemporary Museum, 
Photo by Paige Donner

Speculation by the crowd was that this year was “fashion freer.” Freer in the sense that the corporate underwriting was no longer there [by Mercedes Benz, anyway] and that this therefore allowed the designers to “go a little crazy creatively” said some. Comparison of Louver’s new collection with last year’s reveals that he certainly showed a different side to his design spectrum. Co-host of DLAFW Cameron Silver commented that he has always been a huge fan of Louis Verdad and that “he was really the first designer to explore the 40’s in a modern way. I was excited to see his collection on display at MOCA for the evening. He’s a really, really talented designer.”
Battalion showed at the Los Angeles Theater the first weekend of Fashion Week as part of BoxEight’s Fashion Weekend. Its Native American themed collection had the crowd raving. This is an eco line that says Lights, Camera, Eco-Action…with Style! Battalion Collection PHOTOS of collection.

Lobby of Los Angeles Theater, National Historical Building, in Downtown L.A. where Eco-Line Battalion showed and also Society For Rational Dress along with Sahaaj, Photo by Paige Donner

L.A. Fashion Week attendees were enthusiastic about the downtown venues where the shows were held. A particular hit was the Los Angeles Theater where GenArt and BoxEight staged their shows. Theater’s rich history includes that its grand opening was attended by Charlie Chaplin and Albert Einstein. Women loved the roomy bathrooms which feature marble floors and an ornate, gilded makeup room.
See LA Pretty for more Fashion Week L.A. coverage.

CoLA FW’s Eksempel show, Photo by Paige Donner

GenArt’s Society for Rational Dress, Photo by Paige Donner

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>Greening Hollywood: No. 1 Ladies Detective Agency and MadMen

>By Paige Donner
July 25th, 2009
With this year’s Emmy’s just around the corner, the talented members of the Costume Guild are already feeling the spotlight. This past weekend FIDM hosted the Academy of Television Arts and Sciences Costume Design and Supervision Peer Group as they honored the 61st Primetime Emmy Award nominees for outstanding costumes. Several of the collections on display are vintage-era designs and re-purposed style from our Grandmother’s day.
Nominees included Janie Bryant, Costume Designer, Mad Men; Jo Katsaras, Emmy nominated Costume Designer for The No. 1 Ladies’ Detective Agency; as well as Kim Martinez and Jennifer Kamrath, Emmy nominated Costume Designer and Supervisor, respectively, for The Librarian: Curse of the Judas Chalice.

The fourth annual exhibition, “The Art of Outstanding Television Costume Design,” showcases the work of this year’s Emmy nominated costume designers and costume supervisors. Show is curated by Mary Rose, President of the Costume Designers Guild and also Television Academy Governor, Costume Design and Supervision. FIDM, host to the exhibit, is also home to this season’s Project Runway.

Pictures courtesy Paige Donner

Evidence of this year’s synergy between costume design and Depression-era fashion trends is spotlit in the exhibit, particularly those pieces on display from vintage-looking Grey Gardens, Chanel and Mad Men. Janie Bryant, Costume Designer for Mad Men, acknowledges that her choices are often very eco-friendly but also admits that it is an afterthought for her. “I use all vintage pieces – woolens, silks, I recycle fur,” she said. “I am primarily designing for the show’s look but when I can make eco-friendly choices as well, all the better.”
Depression-era styles are popping up in fashion shows, on street-wear and in the collections of new designers such as Miss K.K. who are re-purposing using sourced quality vintage-era garments rather than exploiting new materials.
Costume Guild member Nancy Fisher who works primarily on commercial shoots commented that she would much rather reach for an eco-tee but knows that she can only dress her clients in things they want to wear. “If I’m working with Cameron Diaz, for example, then it’s no problem to get her to wear eco. In fact, she prefers it. If only all the talent I worked with were like-minded…!”

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>Greening Hollywood: Guild by Guild Focus – Make Up and HairStylists I.A.T.S.E. Local 706

>By Paige Donner

June 17th, 2009

There’s more to bringing the beauty industry and green scientists together, all at one table, then might first meet the eye. By the time I presented our panel of beauty experts, moderated by Rachelle Carson Begley, last weekend in my Greening Hollywood: Guild by Guild seminar and workshop, I had learned a lot. I had learned more than just that Tarte has come out with a game-changing mascara called Lights, Camera, Lashes! and that O.P.I. had removed all three of the most harmful chemicals in their nail polish, and that Suki Pure has re-defined how to be profitable and committed to pure ingredients in the cosmetic industry.

Greening Hollywood: Guild by Guild panelists: L-R Nikoletta Skarlatos, Make Up Artist, Pirates of The Caribbean; Robert Hallowell, Hair Stylist, Dancing With The Stars; Christina Marcaccini, founder, Raw Natural Beauty; Rachelle Carson Begley, Co-Star, Living With Ed; Lisa Archer, Campaign for Safe Cosmetics; Paige Donner, Founder, Greening Hollywood.
What a lucky stroke that EMA, the Environmental Media Association, came before me. The organization that Norman and Lynne Davis Lear founded 20 years ago has made inroads into almost every facet of “green” – including the billion dollar make up and beauty industry.
Of course, the first I thing I did, was go to Debbie Levin, president of EMA and tell her what I intended to do – namely present a panel of natural and green beauty experts for members of the Hollywood Make Up and Hair Stylists Guild – I.A.T.S.E. Local 706. Her colleague, Lisa Barnet, recalled they’d done something similar in 2006 though not for guild members specifically. It had been well-received but for whatever reason they’d chosen to do it as a one-off.

In the past three years lots has happened in the beauty world turning parts of it a deeper shade of green. For one, Oprah got on her show and talked about the terribleness of parabens in beauty products. That was a wake up call to women across the nation to look at the ingredients list in their beauty products. Secondly, California has since passed our Safe Cosmetics Act which is a piece of legislation aiming towards regulating the make up and beauty industry. The scientists from Environmental Working Group and Campaign for Safe Cosmetics who spoke on my Greening Hollywood: Guild by Guild panel are quick to point out that there is NO FDA regulation of the ingredients put into cosmetics. Even though our skin acts like a sponge, absorbing whatever we put on it – nearly as much as what we put directly inside our bodies.
Greening Hollywood: Guild by Guild, Focus Make Up and Hair, Panelists from I.A.T.S.E. Local 706 Hollywood’s Make Up Guild. Moderated on June 14th by Rachelle Carson Begley and Presented by Paige Donner, Founder, Greening Hollywood.
Now, when you’re an underfunded non-profit such as EWG and Campaign For Safe Cosmetics (a.k.a. breast cancer fund) and you’re going up against well-established cosmetic companies who have big slices of the billion dollar beauty industry, what do you do? Well, if you’re Lisa Archer (CFSC) and Becky Sutton, PhD. (EWG) you simply tell it like it is. AND you create a ratings system called where consumers can go to search and see how their products rank in terms of harmful ingredients. Their perspective is a consumer’s advocate one.
This is where the friction between cosmetic companies – both big and small – and these research non-profits rears its head. I contacted one cosmetic company to ask its CEO to speak on our panel and got an earful about the EWG and CFSC. This particular company is known to be one of the cleaner cosmetic companies and donates its profits to charity – all of its profits. They are on the smaller side as cosmetic companies go. I quickly was informed how they’d nearly been put out of business because of information pushed out to the public regarding their trace amounts of lead in a few of their lipsticks.
Now the issue of lead in lipstick is a big one. Last year California narrowly defeated a bill that would have disallowed the sale of lipstick in our state even with trace amounts of lead in it. Most cosmetic companies that you recognize when you walk into a department store have product lines that they sell in Europe – including lipstick with NO lead in it. So, it doesn’t seem to be a stretch for them to just introduce those products here and phase out the ones that are perceived to be harmful to our health. But, no. Alas, a handful of the biggies lobbied successfully last year and defeated the California bill that would have disallowed leaded lipsticks in our state.
Interestingly, the smaller company I referenced above, who is not a California company, did reformulate to take out all lead from their lipsticks. But she nearly went bankrupt doing so. She explained to me that there is more lead found naturally in a bar of chocolate than in a whole tube of her lipstick (before reformulation). And what the scientists apparently forget to consider is that someone, especially some of us women, can and will sit down and eat a whole chocolate bar. But never do we eat a whole tube of lipstick. Surely not in one sitting!
The point being that the SkinDeep rating system is an extremely useful tool. It does have its fallacies, however. Namely that it is self-rated. So a company whose CEO is honest will submit all its ingredients factually and candidly and get a certain rating. Whereas another company more savvy with playing the SkinDeep system, will submit only those ingredients they know to be rated safe and simply omit the harmful ingredients so that their ranking is strong on SkinDeep. They know that there is no auditing mechanism. Whatever they say is what their rating will be based on.
That said, when speaking with the President of Local 706 I.A.T.S.E. the Make Up and Hairstylist’s guild, she emphasized what a concern health issues are to her and her membership. Many guild members work long 12-14 hour days inside small trailers or otherwise enclosed spaces. To be inhaling noxious fumes and chemicals for long periods like that is not healthy and only time will tell what sort of ailments come of it. Similarly, many actors and actresses are also subject to vast amounts of chemicals in the form of beauty products being applied to them. One of our panelists, Nikoletta Skarlatos, a guild member, spoke about the use of prosthetics and how the industry is formulating natural-based prosthetic make up as an alternative.
Robert Hallowell, the “kitchen beautician,” another of our panelist’s and also a 706 member, acknowledged that a natural and effective hairspray is the Holy Grail of hair products. His line of hair care products, “Prawduct,” is all natural-derived and from recipes he cooked up in his kitchen.
Christina Marcaccini, who founded Raw Natural Beauty based in Manhattan Beach, spoke on our panel saying that when necessary companies have to re-formulate their products. If for no other reason than to capture the growing consumer demand and burgeoning market share that safe and pure ingredient cosmetics now command. L.A. – based O.P.I. nail polish company did this and removed three of the most toxic ingredients in their nail polish. The scientists see this is a victory and O.P.I. still has a huge slice of the nail polish pie. Girls won’t stop using make up – after all, most of us girls just want to play. But we can play safe and we can do so by choosing products that contribute to our beauty – both inside and out. And when needing a boost to go within, try Buddha Nose balms and aromatic sprays. Serenity in a bottle.
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