Category Archives: Eco-Celebrity

Farmageddon Review


Gina Hall is a Los Angeles-based writer. Follow her on Facebook. [Bio Cont’d Below…] 

Did you have a good 4th of July? Did you spend it eating organic corn-on-the-cob and knocking back a glass of raw milk? No? Me neither. In America, we tend to celebrate our freedom eating the most inorganic materials agribusiness has to offer. You can commemorate our freedom and our forefathers with fireworks, flags and Cool Whip or you can support a film that shows another fight for freedom happening with less fanfare but with a huge impact

our lives, liberties and pursuit of good food.

Farmageddon isn’t a pastoral Michael Bay film as the title suggests, but it is explosive and may provide welcome respite from this week’s Transformers Bay bonanza. It’s a documentary by mother Kristin Canty, who found her way into filmmaking by sheer outrage. Canty follows several farmers and distributors on the frontlines in a war against raw milk.


Raw Milk? Yeah, the stuff people have been drinking for over 8,000 years ever since someone pulled on a cow udder and found it produced something tasty. Louis Pasteur originally intended the pasteurization process for keeping wine and beer from souring – the French commitment to their alcohol is amazing. The process was extended to milk, and for a long time pasteurized milk was sold side by side with the raw. However, as the industrial food system took hold, the pasteurization process became necessary, as the industrial milk would often make people ill. Pasteurization became the FDA’s failsafe even though the benefits of raw milk, which has more healthy bacteria, has been claimed to improve allergies and digestion.
Are you rolling the dice with raw milk and its by products like yogurt and cheese? Sure. Raw milk can contain bacteria that can make you sick, or kill you. So can spinach, hamburger and fried Twinkies. But raw milk seems to bring out the nasty side of our government, by which I mean raids, guns and million dollar surveillance operations. The film is a collection of eye witness interviews, expert testimony and actual footage showing our U.S. government spending your tax dollars to stalk small farmers, raid their farms, confiscate their equipment and sue them in court. Rarely with a warrant or cause.


Canty’s film is elegant in its simplicity it shows you the evidence and allows you to ask most of the questions  – like why do we punish small co-ops for producing healthy foods and subsidize the industrial complex that’s contributing to obesity. Is it really safer to pasteurize dairy products or is it something we’ve just grown accustomed to even though it may be detrimental to our health? And wouldn’t Pasteur, a Frenchmen, be rolling in his grave to know Americans were pasteurizing cheese?
In the film, perennial food documentary favorite Polyface Farms’ Joel Salatin asks “why do they have such a problem with freedom?”  It rhetorical, of course, because we all know the answer is money. Canty tries for straight answers from the FDA and the  Department of Agriculture but what no one seems willing to fess up to is the revolving door between politics and agribusiness.  Canty’s film is a small victory in a larger battle fighting for the freedom to choose better food. It’s a war that can use all the patriots it can get.


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Mark Ruffalo and Orlando Bloom For Global Green USA, June 4, 2011 Santa Monica

Greening Hollywood TV Mark Ruffalo For GGUSA June 2011


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The 2011 Intelligent Use of Water Film Competition

The 2011 Intelligent Use of Water Film Competition, a short film competition, is seeking narrative, documentary, animated, experimental and/or student-made short films, 1 to 10 minutes in length, that creatively explore methods and ideas to responsibly manage and use Earth’s most precious resource, water. 

short film competition hosted by Jack Hanna

Filmmakers who submit their short films via the competition website will have their films reviewed by a judging panel made up of film and water experts. 

Finalists have a chance to win cash awards totaling $15,000 and a trip to Beverly Hills, Calif., where they will be guests at a formal screening event hosted by wildlife expert, Jack Hanna, 30-year veteran of documentary films and TV shows. Deadline for entries August 1, 2011

Check out the call for entries video starring Jack Hanna and a few of his jungle friends at www.IUOWFILM.comfor more information.

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>Greening Hollywood: No. 1 Ladies Detective Agency and MadMen

>By Paige Donner
July 25th, 2009
With this year’s Emmy’s just around the corner, the talented members of the Costume Guild are already feeling the spotlight. This past weekend FIDM hosted the Academy of Television Arts and Sciences Costume Design and Supervision Peer Group as they honored the 61st Primetime Emmy Award nominees for outstanding costumes. Several of the collections on display are vintage-era designs and re-purposed style from our Grandmother’s day.
Nominees included Janie Bryant, Costume Designer, Mad Men; Jo Katsaras, Emmy nominated Costume Designer for The No. 1 Ladies’ Detective Agency; as well as Kim Martinez and Jennifer Kamrath, Emmy nominated Costume Designer and Supervisor, respectively, for The Librarian: Curse of the Judas Chalice.

The fourth annual exhibition, “The Art of Outstanding Television Costume Design,” showcases the work of this year’s Emmy nominated costume designers and costume supervisors. Show is curated by Mary Rose, President of the Costume Designers Guild and also Television Academy Governor, Costume Design and Supervision. FIDM, host to the exhibit, is also home to this season’s Project Runway.

Pictures courtesy Paige Donner

Evidence of this year’s synergy between costume design and Depression-era fashion trends is spotlit in the exhibit, particularly those pieces on display from vintage-looking Grey Gardens, Chanel and Mad Men. Janie Bryant, Costume Designer for Mad Men, acknowledges that her choices are often very eco-friendly but also admits that it is an afterthought for her. “I use all vintage pieces – woolens, silks, I recycle fur,” she said. “I am primarily designing for the show’s look but when I can make eco-friendly choices as well, all the better.”
Depression-era styles are popping up in fashion shows, on street-wear and in the collections of new designers such as Miss K.K. who are re-purposing using sourced quality vintage-era garments rather than exploiting new materials.
Costume Guild member Nancy Fisher who works primarily on commercial shoots commented that she would much rather reach for an eco-tee but knows that she can only dress her clients in things they want to wear. “If I’m working with Cameron Diaz, for example, then it’s no problem to get her to wear eco. In fact, she prefers it. If only all the talent I worked with were like-minded…!”

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>Greening Hollywood: Guild by Guild Focus – Make Up and HairStylists I.A.T.S.E. Local 706

>By Paige Donner

June 17th, 2009

There’s more to bringing the beauty industry and green scientists together, all at one table, then might first meet the eye. By the time I presented our panel of beauty experts, moderated by Rachelle Carson Begley, last weekend in my Greening Hollywood: Guild by Guild seminar and workshop, I had learned a lot. I had learned more than just that Tarte has come out with a game-changing mascara called Lights, Camera, Lashes! and that O.P.I. had removed all three of the most harmful chemicals in their nail polish, and that Suki Pure has re-defined how to be profitable and committed to pure ingredients in the cosmetic industry.

Greening Hollywood: Guild by Guild panelists: L-R Nikoletta Skarlatos, Make Up Artist, Pirates of The Caribbean; Robert Hallowell, Hair Stylist, Dancing With The Stars; Christina Marcaccini, founder, Raw Natural Beauty; Rachelle Carson Begley, Co-Star, Living With Ed; Lisa Archer, Campaign for Safe Cosmetics; Paige Donner, Founder, Greening Hollywood.
What a lucky stroke that EMA, the Environmental Media Association, came before me. The organization that Norman and Lynne Davis Lear founded 20 years ago has made inroads into almost every facet of “green” – including the billion dollar make up and beauty industry.
Of course, the first I thing I did, was go to Debbie Levin, president of EMA and tell her what I intended to do – namely present a panel of natural and green beauty experts for members of the Hollywood Make Up and Hair Stylists Guild – I.A.T.S.E. Local 706. Her colleague, Lisa Barnet, recalled they’d done something similar in 2006 though not for guild members specifically. It had been well-received but for whatever reason they’d chosen to do it as a one-off.

In the past three years lots has happened in the beauty world turning parts of it a deeper shade of green. For one, Oprah got on her show and talked about the terribleness of parabens in beauty products. That was a wake up call to women across the nation to look at the ingredients list in their beauty products. Secondly, California has since passed our Safe Cosmetics Act which is a piece of legislation aiming towards regulating the make up and beauty industry. The scientists from Environmental Working Group and Campaign for Safe Cosmetics who spoke on my Greening Hollywood: Guild by Guild panel are quick to point out that there is NO FDA regulation of the ingredients put into cosmetics. Even though our skin acts like a sponge, absorbing whatever we put on it – nearly as much as what we put directly inside our bodies.
Greening Hollywood: Guild by Guild, Focus Make Up and Hair, Panelists from I.A.T.S.E. Local 706 Hollywood’s Make Up Guild. Moderated on June 14th by Rachelle Carson Begley and Presented by Paige Donner, Founder, Greening Hollywood.
Now, when you’re an underfunded non-profit such as EWG and Campaign For Safe Cosmetics (a.k.a. breast cancer fund) and you’re going up against well-established cosmetic companies who have big slices of the billion dollar beauty industry, what do you do? Well, if you’re Lisa Archer (CFSC) and Becky Sutton, PhD. (EWG) you simply tell it like it is. AND you create a ratings system called where consumers can go to search and see how their products rank in terms of harmful ingredients. Their perspective is a consumer’s advocate one.
This is where the friction between cosmetic companies – both big and small – and these research non-profits rears its head. I contacted one cosmetic company to ask its CEO to speak on our panel and got an earful about the EWG and CFSC. This particular company is known to be one of the cleaner cosmetic companies and donates its profits to charity – all of its profits. They are on the smaller side as cosmetic companies go. I quickly was informed how they’d nearly been put out of business because of information pushed out to the public regarding their trace amounts of lead in a few of their lipsticks.
Now the issue of lead in lipstick is a big one. Last year California narrowly defeated a bill that would have disallowed the sale of lipstick in our state even with trace amounts of lead in it. Most cosmetic companies that you recognize when you walk into a department store have product lines that they sell in Europe – including lipstick with NO lead in it. So, it doesn’t seem to be a stretch for them to just introduce those products here and phase out the ones that are perceived to be harmful to our health. But, no. Alas, a handful of the biggies lobbied successfully last year and defeated the California bill that would have disallowed leaded lipsticks in our state.
Interestingly, the smaller company I referenced above, who is not a California company, did reformulate to take out all lead from their lipsticks. But she nearly went bankrupt doing so. She explained to me that there is more lead found naturally in a bar of chocolate than in a whole tube of her lipstick (before reformulation). And what the scientists apparently forget to consider is that someone, especially some of us women, can and will sit down and eat a whole chocolate bar. But never do we eat a whole tube of lipstick. Surely not in one sitting!
The point being that the SkinDeep rating system is an extremely useful tool. It does have its fallacies, however. Namely that it is self-rated. So a company whose CEO is honest will submit all its ingredients factually and candidly and get a certain rating. Whereas another company more savvy with playing the SkinDeep system, will submit only those ingredients they know to be rated safe and simply omit the harmful ingredients so that their ranking is strong on SkinDeep. They know that there is no auditing mechanism. Whatever they say is what their rating will be based on.
That said, when speaking with the President of Local 706 I.A.T.S.E. the Make Up and Hairstylist’s guild, she emphasized what a concern health issues are to her and her membership. Many guild members work long 12-14 hour days inside small trailers or otherwise enclosed spaces. To be inhaling noxious fumes and chemicals for long periods like that is not healthy and only time will tell what sort of ailments come of it. Similarly, many actors and actresses are also subject to vast amounts of chemicals in the form of beauty products being applied to them. One of our panelists, Nikoletta Skarlatos, a guild member, spoke about the use of prosthetics and how the industry is formulating natural-based prosthetic make up as an alternative.
Robert Hallowell, the “kitchen beautician,” another of our panelist’s and also a 706 member, acknowledged that a natural and effective hairspray is the Holy Grail of hair products. His line of hair care products, “Prawduct,” is all natural-derived and from recipes he cooked up in his kitchen.
Christina Marcaccini, who founded Raw Natural Beauty based in Manhattan Beach, spoke on our panel saying that when necessary companies have to re-formulate their products. If for no other reason than to capture the growing consumer demand and burgeoning market share that safe and pure ingredient cosmetics now command. L.A. – based O.P.I. nail polish company did this and removed three of the most toxic ingredients in their nail polish. The scientists see this is a victory and O.P.I. still has a huge slice of the nail polish pie. Girls won’t stop using make up – after all, most of us girls just want to play. But we can play safe and we can do so by choosing products that contribute to our beauty – both inside and out. And when needing a boost to go within, try Buddha Nose balms and aromatic sprays. Serenity in a bottle.
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