Tag Archives: Greening Hollywood TV

March 31st 8:30 pm – The Lights Go Off!

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Earth Hour Global Slideshow – Click HERE

More than 5,200 cities and towns in 135 countries worldwide switched off their lights for Earth Hour last year alone, sending a powerful message for action on climate change. It also ushered in a new era with members going Beyond the Hour to commit to lasting action for the planet. Without a doubt, it’s shown how great things can be achieved when people come together for a common cause.

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Athgo International at The World Bank: Climate Change And Entrepreneurship

 

Treat Yourself to a rewarding experience with Athgo and the

World Bank

4th Global Innovation Forum at the World Bank
Climate Change and Constructive Entrepreneurship

August 10-12, 2011

Get to know an entrepreneur who made a global career in

entertainment and in advocacy, meet Will.I.Am, the 7 time

Grammy Award winner as the front man and producer of

The Black Eyed Peas

Learn from a true serial entrepreneur who founded and manages

the largest and most efficient recycler of electronic waste in the

World, meet the “Clean Tech Entrepreneur of the Year” and the

“Innovator of the Year” Mr. John Shegerian

If you are building a new green company, meet Mr. Tom Soto, a

Venture Capitalist whose portfolio clean tech companies have

consistently grown by 150% per year in revenue

Interested in creating high-impact solutions while ensuring

entrepreneurial culture, meet Ms. Molly Tschang from Cisco

If you are curious about entrepreneurship by way of public sector,

meet Mr. Ivo Ivanovski, the Minister of Information Society of

Macedonia from the age of 28

Discover the World Bank, meet Ms. Angelica Silvero
Learn about search engine optimization, meet social media guru,

Mr. Evan Bailyn, who used his ability to rank at the top of Google

to build and sell five businesses

Learn about clean technologies, specifically electric and fuel cell vehicles,

meet Mr. Jeff Werner, the General Manager of International at Daimler

Limited seats. Almost at capacity! Learn More | Register | Intern
The World Bank Electronic Recyclers International Embassy of Finland in Washington DC
The Climate Project: Interview with Athgo’s Chairman Dr. Armen Orujyan

 

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Will.i.Am, Stade de France, Paris June 2011. Photo by Paige Donner
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Black Eyed Peas, Stade de France, Paris June 2011. Photo by Paige Donner
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Will.i.Am, Stade de France, Paris June 2011. Photo by Paige Donner

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Info Dog Day Afternoon L.A.

Ecodog

Join us on Tuesday, July 26 from 6:00PM – 9:00PM at the Cathedral of Our Lady of the Angels for the 5th Annual Downtown Dog Day Afternoon at the Cathedral. Come for all or part.

 

This event is for Downtown LA dogs onlyand their humans,but allDowntownerswithout dogs and friends of Downtown are welcome too. Come meet your neighbors, Downtown dogs, and join us for an afternoon of fun, food, and communitybuilding. Dogs and cats will also be available for adoption.

 

Register today at www.DowntownLA.com/dogday

 

See you all there! 

 

 

 

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Farmageddon Review

 

Gina Hall is a Los Angeles-based writer. Follow her on Facebook. [Bio Cont’d Below…] 

Did you have a good 4th of July? Did you spend it eating organic corn-on-the-cob and knocking back a glass of raw milk? No? Me neither. In America, we tend to celebrate our freedom eating the most inorganic materials agribusiness has to offer. You can commemorate our freedom and our forefathers with fireworks, flags and Cool Whip or you can support a film that shows another fight for freedom happening with less fanfare but with a huge impact

our lives, liberties and pursuit of good food.

Farmageddon isn’t a pastoral Michael Bay film as the title suggests, but it is explosive and may provide welcome respite from this week’s Transformers Bay bonanza. It’s a documentary by mother Kristin Canty, who found her way into filmmaking by sheer outrage. Canty follows several farmers and distributors on the frontlines in a war against raw milk.

 

Raw Milk? Yeah, the stuff people have been drinking for over 8,000 years ever since someone pulled on a cow udder and found it produced something tasty. Louis Pasteur originally intended the pasteurization process for keeping wine and beer from souring – the French commitment to their alcohol is amazing. The process was extended to milk, and for a long time pasteurized milk was sold side by side with the raw. However, as the industrial food system took hold, the pasteurization process became necessary, as the industrial milk would often make people ill. Pasteurization became the FDA’s failsafe even though the benefits of raw milk, which has more healthy bacteria, has been claimed to improve allergies and digestion.
Are you rolling the dice with raw milk and its by products like yogurt and cheese? Sure. Raw milk can contain bacteria that can make you sick, or kill you. So can spinach, hamburger and fried Twinkies. But raw milk seems to bring out the nasty side of our government, by which I mean raids, guns and million dollar surveillance operations. The film is a collection of eye witness interviews, expert testimony and actual footage showing our U.S. government spending your tax dollars to stalk small farmers, raid their farms, confiscate their equipment and sue them in court. Rarely with a warrant or cause.

 

Canty’s film is elegant in its simplicity it shows you the evidence and allows you to ask most of the questions  – like why do we punish small co-ops for producing healthy foods and subsidize the industrial complex that’s contributing to obesity. Is it really safer to pasteurize dairy products or is it something we’ve just grown accustomed to even though it may be detrimental to our health? And wouldn’t Pasteur, a Frenchmen, be rolling in his grave to know Americans were pasteurizing cheese?
In the film, perennial food documentary favorite Polyface Farms’ Joel Salatin asks “why do they have such a problem with freedom?”  It rhetorical, of course, because we all know the answer is money. Canty tries for straight answers from the FDA and the  Department of Agriculture but what no one seems willing to fess up to is the revolving door between politics and agribusiness.  Canty’s film is a small victory in a larger battle fighting for the freedom to choose better food. It’s a war that can use all the patriots it can get.

 

For more information visit farmageddonmovie.com

 

 

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Yellowstone Oil Spill: 42,000 Gallons Spilled by Exxon

Laurel, Montana – Hundreds of barrels of crude oil spilled into Montana’s Yellowstone River after an ExxonMobil pipeline beneath the riverbed ruptured, sending a plume 25 miles downstream and forcing temporary evacuations, officials said. 

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© AP Photo/Billings Gazette, Casey PageOil swirls in a flooded gravel pit in Lockwood, Mont., after an ExxonMobil pipeline break early Saturday, July 2, 2011

The break near Billings in south-central Montana fouled the riverbank and forced municipalities and irrigation districts Saturday to close intakes. 

The river has no dams on its way to its confluence with the Missouri River just across the Montana border in North Dakota. It was unclear how far the plume might travel. 

Cleanup crews deployed booms and absorbent material as the plume moved downstream at an estimated 5 to 7 mph. 

“The parties responsible will restore the Yellowstone River,” Mont. Gov. Brian Schweitzer said. 

A 600-foot-long black smear of oil coated Jim Swanson’s riverfront property just downstream from where the pipe broke. 

“Whosever pipeline it is better be knocking on my door soon and explaining how they’re going to clean it up,” Swanson said as globules of oil bubbled to the surface. “They say they’ve got it capped off. I’m not so sure.” 

ExxonMobil spokeswoman Pam Malek said the pipe leaked an estimated 750 to 1,000 barrels of oil for about a half-hour before it was shut down. Other Exxon officials had estimated up to 42,000 gallons of crude oil escaped. 

Duane Winslow, Yellowstone County director of disaster and emergency services, said the plume was dissipating as it moved downstream. “We’re just kind of waiting for it to move on down while Exxon is trying to figure out how to corral this monster,” Winslow said. 

“The timing couldn’t be worse,” said Steve Knecht, chief of operations for Montana Disaster and Emergency Services, who added that the plume was measured at 25 miles near Pompeys Pillar National Monument. “With the Yellowstone running at flood stage and all the debris, it makes it dang tough to get out there to do anything.”

 

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Paris Velib’ Passion

By Paige Donner

The Velib’ bicycle program in Paris celebrated its one millionth bicycle voyage last month. If you’re not yet familiar with Paris’s city-sponsored bicycle program, it’s such an innovative and “green travel” program in the form of a public transportation service, that the Velib’, in and of itself, is a reason to visitParis.

There’s good news, too: The already efficient and economical tariffs to rent one of the Velib’ bicycles just got even cheaper and more efficient.

The Mairie de Paris (Paris City Hall) has made Velib’s more easily accessible for tourists and visitors. The price of a Velib’ for day use is now the same cost as a Metro ticket: EURO 1.70. And the price for 7 days access for use of a Velib’ is 5 to 8 Euros with the first 30 minutes of use free. You can get your Velib’ tickets on the internet at http://velib.paris.fr and also at the Mobile Kiosks that you find at every Velib’ station which provide instructions in English. It’s a great alternative to hopping on a bus or the metro or walking everywhere.

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Click to download the sector maps of Velib’ Stations.


Since the Velib’ stations are nearly as numerous in the city as the Metro stations, most people can get where they need to go within a half an hour, drop off the bicycle, and pick up another one for their return voyage after their rendezvous. If you go over the half-hour time allotment per session (not per day), you pay for the extra time starting at 1 Euro for an extra half-hour.

Since May 2011, the yearly subscription rate has been supplemented by more choices…READ More On Traveling Greener

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Gov. Brown Lauds Job Creation at World’s Largest Solar Energy Project

Office of the Governor

PRESS RELEASE:

Contact: Governor’s Press Office

Friday, June 17, 2011

Brown Lauds Job Creation at World’s Largest Solar Energy Project

BLYTHE — California Governor Edmund G. Brown, Jr. today joined Secretary of the Interior Ken Salazar and other federal, state and local officials at a groundbreaking ceremony for the Blythe Solar Power Project, a plan to build the largest solar energy facility in the world. The project will bring thousands of construction jobs to Riverside County and help California obtain 33 percent of its energy from renewable sources by 2020.

“It makes sense to power California with renewable wind and solar energy that protects clean air and water and promotes energy independence,” Governor Brown said. “Renewable energy projects also stimulate business investment in California and create thousands of new jobs.”

Brown also visited six other solar and wind energy projects—just 5% of the state’s 270 total renewable energy projects—including: First Solar’s Desert Sunlight, Solar Millenium’s Palen Solar Power Project, NextEra’s Genesis facility, Solar Reserve’s Rice Airfield Project, Abengoa’s Mojave Solar Project, and Terragen’s Alta-Oak Creek wind power project (also the world’s largest wind project).

The projects Brown visited today are estimated to create 5,390 new construction jobs and 400 permanent jobs in California. Upon completion, these power plants will generate 3,470 megawatts of energy, or 6 percent of California’s peak energy requirement, which is enough energy to power more than 1.4 million single-family homes.

In 2010, the Center for Energy Efficiency and Renewable Technologies surveyed 12 solar, wind, and geothermal projects and found an average of 4,258 jobs would be created per month during construction. Skilled and non-skilled trades needed to work on these projects include steel and ironworkers, teamsters, plumbers and pipefitters, cement masons, electricians, operating engineers, and managers and general laborers. These projects would also bring nearly 1,000 long-term operations and maintenance jobs to California.

California’s move toward renewable energy is creating thousands of new jobs and providing economic benefits including:

•       Investment of approximately $250 million to $1.5 billion for a typical project

•       Hundreds to thousands of skilled and non-skilled workers employed per month

•       Long-term operations of approximately 30-40 years

In April 2011, Brown signed SBX1 2, which requires that one-third of the state’s electricity come from renewable sources by 2020. The renewable energy projects Brown visited today represent a significant step toward meeting state requirements to obtain 33 percent of energy from renewable sources like wind and solar by 2020.

Other federal, state and local officials and contractors attending today’s groundbreaking ceremony in Blythe included Bob Abbey, Bureau of Land Management Director, John Laird, California Secretary of Natural Resources, Joseph DeConinck, Mayor of Blythe, Uwe T. Schmidt, Solar Trust CEO, and Christoph Wolff, CEO of Solar Millennium AG.

# # #

Governor Jerry Brown
State Capitol Building
Sacramento, CA 95814

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Produced By Conference 2011 At Disney Studios – Digital Is The New Green

By Gina Hall

Gina Hall
 is a Los Angeles-based writer. Follow her on Facebook.

[Bio Cont’d Below…]

 

The third year of the Produced By Conference brought more than 2,200 people to the Disney lot in Burbank on June 4th and 5th. There was no shortage of star-powered panels and discussions on “green content” but the focus ultimately centered on emerging digital technology. The hope is that digital technology can usher in a more sustainable era to the industry by reducing our print and production materials and changing the distribution model from one that requires delivery of a print to one that is beamed into the theater or home.

Highlights of the conference included the Bleeding Green: Content with a Cause panel, which featured a conversation on developing documentary material with a green agenda. Panelists included Lesly Chilcott, producer of Waiting For ‘Superman’ and An Inconvenient Truth, and Fisher Stevens, producer of The Cove.

Again, the focus centered on how digital media has become the biggest asset to the “green filmmaker” in all areas; financing, raising awareness, filming and distribution. Twitter, Facebook and blogs have become the go-to method for finding an audience and online channels plus Netflix a preferred distribution outlet. The glut of eco-content has become an issue, but the overwhelming sentiment was one of optimism in getting these issues out to a broader audience.

Raising Your Tentpole proved to be another popular panel, apparently many aspiring to bypass the slow ascent to success and jump straight into developing and producing franchise faire. Panelists incl

uded Gale Anne Hurd, Bonnie Arnold and Kevin Feige, among others, as they discussed the ups and downs of creating content through the studio machine.

 

Perhaps more useful to the indie producer was the panel Plugged In: The Socially Networked Producer where Elias Plishner, Sony Senior VP of Digital Marketing who headed up the Social Network campaign, told the audience that it’s never too early to start engaging fans of your project through social media channels to build “pre-awareness.” Not surprisingly, the panel discussed how actors are cast based on their Twitter following as it is assumed that that will become part of the marketing package.

 

Meanwhile, in the conversation panel with Harvey Weinstein and Mark Gordon, the view on internet distribution and Video on Demand (VOD) was lukewarm. Both Weinstein and Gordon expressed that while it is the future, the current business model should continue to focus on the theatrical release.

 

A major announcement from the conference came from the CEO of Scenios, Mark Davis, who unveiled that their production management software will now be available entirely in “the cloud.” This type of platform will allow production teams to collaborate from pre-production through production and then into post and will include a collection of apps that manages items like the script, budget, locations, shoot schedule, call sheets, dailies and rough cuts.

With this movement toward cloud computing, digital distribution, and online marketing, the move toward the industry consuming less is yet to be seen. In the near future, the industry’s net consumption of paper screenplays, plastic DVD cases and oil to shuttle prints to theaters may go down, but electronics require a massive amount of conflict metals and create toxic eWaste (and let’s not get started on production offices and sets slow to phase out plastic water bottles and disposable Starbucks cups). 

Whatever the future may bring, it’s coming quickly and next year’s conference can’t come fast enough.

Gina Hall writes for publications such as Greening Hollywood, as a guest blogger, Culver City News, AskMissA.com and TheScoopLA. She graduated from the University of Southern California with a degree in Cinematic Arts and has worked in the entertainment industry on documentaries and features, as a development executive and as a writer. She works with environmental organization Global Green USA whose efforts are primarily focused on fighting global climate change through policies, advocacy and education. 

 

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Environmentalists Honored For Extraordinary Efforts

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By Gina Hall
[Gina is a USC Film School Graduate. She works with Global Green USA and is a guest blogger for the Green Blog Network.]
Environmental nonprofit Global Green USA celebrated its 15th annual Millennium Awards at a star-studded fundraising gala at the Fairmont Miramar Hotel & Bungalows in Santa Monica on Saturday. Celebrity guests and presenters included Kyra Sedgwick, Kevin Bacon, Jamie Lee Curtis, Christopher Guest, Orlando Bloom, Miranda Kerr and Adrian Grenier. 
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One of the evening’s high-profile honorees was actor Mark Ruffalo, recently nominated for the Best Supporting Actor Oscar for The Kids are Alright. Actress Laura Dern presented Ruffalo with his honor for his work to eliminate the controversial hydraulic fracturing, a.k.a., “hydrofracking,” a chemical process that fractures shale in order to retrieve oil and natural gas. The process, as seen in the Oscar-nominated documentary Gasland, has been shown to contaminate water supplies to the point of becoming flammable. Ruffalo has testified before Congress, arguing for a ban on the practice and has started his own foundation, Water Defense, to educate the public on the dangers of hydrofracking.

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Ed Begley, Jr. was also among the honorees, for his work to inspire others to create a more sustainable world. Featured on the reality program, Living with Ed, the actor and Studio City resident has become associated with the ultimate in green living – even going as far as generating power for his home via stationary bicycle.  Other honorees included the Los Angeles Business Council for their work to encourage the use of solar power in the city, and Wendy Schmidt, founder of the Schmidt Family Foundation and the Wendy Schmidt Oil Cleanup X Prize. 
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“Thanks to our sponsors, including Sprint, 360 Vodka and dozens more, Global Green raised over $470,000 to support our local and national initiatives,” noted Global Green’s Communications Director Ruben Aronin. 

“We are so excited to celebrate the impressive achievements of our 2011 Millennium Awards Honorees,” said Global Green President and CEO Matt Petersen. “It’s particularly auspicious to celebrate these leaders as World Environment Day approaches and we mark the one-year countdown to the Rio Earth Summit in 2012, when our global leaders will gather to make commitments to make our world more sustainable. Global Green will be marshaling its supporters to call for local and community-based approaches to solving climate change, including creating greener cities, schools and affordable housing for families.”

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Produced By Conference – 2,200 Attendees And Over 300 Film Commissions

 

Greening Hollywood TV
  • Producer, Lauren Shuler Donner and PGA President Emeritus and PBC Co-Chair, Marshall Herskovitz at the Opening Night Kick-Off Party Photo Credit: Jordan Strauss
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  • Signage from the third annual Produced By Conference Photo Credit: Jordan Strauss

For the first time, the 2011 PBC brought acclaimed producers and industry veterans along with hundreds of film commissions together to interact with an astonishing number of participants—more than double the number of attendees from last year’s PBC. With speakers like Harvey Weinstein, Lawrence Gordon, Kevin Smith, Mark Gordon, Darren Star, Robert Greenblatt, Tim Gibbons and many more, over 100 masters of their craft shared their expertise as attendees were endlessly inspired throughout the two-day celebration. In addition to riveting panel sessions and conversations, attendees were delighted with the unique exposure and interaction with film commission exhibitions from around the globe spread throughout the Disney lot.

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  • Moderator Richard Gladstein with featured PBC speakersAlbert Berger, Todd Black, Donald De Line, Steve Golin and Cathy Schulman discuss the “Evolving Role of the Creative Producer” Photo Credit: Jordan Strauss

Reaching across film, television and new media industries, the annual Produced By Conference is an educational forum that involves acclaimed producers, including countless Academy Award®-winning filmmakers and Emmy Award® winners, as well as the next generation of creative entrepreneurs. The AFCI Locations Show is an annual gathering of film commissions from around the globe representing over $2 billion in financing and incentives. The PBC event was chaired by Marshall Herskovitz, Gale Anne Hurd and Rachel Klein. Further information on this year’s event can be found at www.producedbyconference.com.

Check Back soon on Greening Hollywood and Green Blog Network for our Green Event Coverage of the PBC 2011.


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Mark Ruffalo and Orlando Bloom For Global Green USA, June 4, 2011 Santa Monica

Greening Hollywood TV Mark Ruffalo For GGUSA June 2011

 


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Coachella Renewable

Submitted by Eric Ritz, Founder Global Inheritance

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Film Review: Scarred Lands and Wounded Lives

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By Gina Hall
[Guest Blogger Gina Hall has a Film Degree from USC. Her day job is with Global Green USA in Santa Monica]

The documentary Scarred Lands and Wounded Lives: The Environmental Footprint of War is a shocking revelation of the long-term environmental impact of America’s wars over the past century and isn’t for those with a weak stomach or who want to pretend we’re always the good guys. From hundreds of sunken World War II ships slowly leaking oil, to Agent Orange, to land-mines and cluster bombs that still litter a landscape, the film highlights America’s lasting legacy in the war zones we’ve left behind after declaring “mission accomplished.”Filmmakers Alice and Lincoln Day feature several expert talking-heads who guide the narrative matter-of-factly through our various assaults on the lands in which we wage war. It’s not an entertaining documentary, it doesn’t use animation or clever editing to engage. It has facts and visual evidence on its side. And if the melted faces of children affected by Agent Orange or the landmine-mangled foot of an elephant doesn’t viscerally affect you, then you have a harder heart than mine.

A statistic the film cites is that prior to the past hundred years 90 percent of war victims were combatants and 10 percent were civilians. Now it is the reverse, with 90 percent of victims being civilians to 10 percent actual combatants. The total body counts may be lower, but the documentary makes clear the human costs of spreading “freedom.” In addition there’s the toll on our coral reefs, water supply, soil, air and just about everything else we need to sustain life on Earth. There’s a cringe-worthy moment of footage of a U.S. armed forces official selling the natives around Bikini Atoll on their important contribution to humanity in allowing nuclear bomb tests near their homes.

It becomes clear that people in these conflict areas don’t hate us, as Bush said, because of our freedom, they hate us because we’re assholes. We seem to have a bad habit of bombing, consuming resources, salting the earth and moving on. The film doesn’t look to place blame on our men and women in the armed services, but does shine a light on economic policies that put them there. With documentaries like this, it’s getting harder and harder for our government to sell war as the humanitarian act of liberation.  If you have to see the proof for yourself, the images are here and they’re not easy to look at.

The film is being aired locally around the country, is available for screenings and on DVD. For more information visit www.scarredlandsfilm.org

Photo Credit: Scarred Lands and Wounded Lives

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Evolve Love Live – Legacy of Climate Crisis

Poster_green_blog_network

COULD THE CLIMATE CRISIS CREATE THE GREATEST LOVE STORY ON EARTH?

“Evolve Love: Love in a Time of Climate Crisis” is a creative feature documentary (in progress) that will take us on a voyage to discover the ways in which planet wide climate catastrophe could propel us into a sustainable future founded on empathy for all life on earth.

Chronicling the birth of a global “movement of movements” forming to confront climate change, EVOLVE LOVE will reframe the despairing, apocalyptic narrative that is dominating popular discourse around the crisis, transforming it into a moving love story.

The film will feature compelling stories of everyday individuals who are living with the devastating impacts of climate change, while taking us through to the emerging “BRIGHT GREEN” sustainability movement, which offers the energizing confidence of constructive solutions and action, showing that we can reduce our ecological footprint while improving our lives.

With director Velcrow Ripper’s signature awe inspiring visuals, a powerful soundscape, compelling animation, moving stories of crisis, restoration and sustainability, combined with the wisdom of the greatest climate crisis visionaries, EVOLVE LOVE will be an inspirational, transformative and engaging viewing experience.

When: May 23, 2011, Doors 6:15 pm, Start 7:00 pm

Where: Vic Theatre, 808 Douglas St., Victoria, BC

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Calculate Travel Carbon Emissions

[Sponsored post] 

Greeninghollywoodtv

Paige Donner is an Eco Luxury Writer

SHELBURNE, Vt., May 12, 2011 (BUSINESS WIRE) –

MasterCard and Brighter Planet today announced a new program to help make travel carbon emissions analysis easier – and more accurate – for the businesses worldwide that use MasterCard corporate cards.

The Carbon Emissions Reporting program will initially be launched in the United States later this year.

Developed in response to the nearly 80 percent of companies expressing an interest in green travel initiatives, the MasterCard Carbon Emissions Reporting feature represents the first time that automatic reporting and analysis of estimated travel-related carbon emissions data will be available to corporate cardholders based on their card transactions.

“We continue to innovate and expand our enhanced data initiatives to help businesses more efficiently manage their corporate card programs and meet current and future analytical needs,” said Jay Singer, group head of U.S. Commercial Products at MasterCard Worldwide. “This collaboration with Brighter Planet will help companies with MasterCard corporate card programs continue to evaluate the impact their travel activities and corporate buying decisions have on their broader sustainability initiatives.”

Increased Focus on Corporate Environment Impact

With consumers and businesses alike becoming more sensitive about costs as well as carbon footprints, the launch comes at a critical time. According to the National Business Travel Association, U.S. business travel generates $240 billion in annual spending.

The Carbon Emissions Reporting program provides access to new data that is increasingly valued by companies as they strive to benchmark sustainability goals and initiatives, confront sustainability standards on their supply chains, and address the environmental concerns of stakeholders. The new initiative represents a novel model, implemented on an unprecedented scale.

“Our work with MasterCard is about giving companies deeper insights on travel purchasing so they can make smarter decisions,” said Patti Prairie, CEO of Brighter Planet. “Travel is a huge driver of costs and carbon emissions – as much as 30 or 40 percent of total operations for some companies.”

Sustainability in Action

Detailed estimated data on flights, rental cars, hotels and other travel purchases will be automatically processed by Brighter Planet’s CM1 calculation platform, which will integrate carbon scores into MasterCard smartdata.gen2(TM), MasterCard’s industry-leading, web-based expense management and reporting solution. The carbon scoring, which uses independently validated, standards-compliant calculation methodologies, will let companies benchmark, track, compare, and report various emissions metrics across organizational divisions.

“The MasterCard Carbon Emissions Reporting program is a remarkable step forward in accelerating the availability of information for companies on their carbon footprint,” said Mindy Lubber, president of Ceres, a leading coalition of investors and environmental groups working on sustainability issues. “As we all know, in the business world, what gets measured gets managed.

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