Category Archives: Green Digital Media

Q&A on Wine And Climate Change – Coppola on Donner

These questions were submitted by reader Sara Coppola to Paige Donner, Founding Editor of the Green Blog Network Local Food And Wine and Producer-Director of the documentary work-in-progress, Wine And Climate Change:
Q: Sara Coppola:  Paige, you’re embarking on a new important and insightful project: the “Wine & Climate Change” Documentary; a project that stems from your great interest and involvement in environmental causes and your previous research on issues concerning global agricultural security.
When did you first start to get involved with environmental projects and how?
A: Paige Donner:  My enthusiasm for protecting the environment stems from having grown up on a Pacific Island and in California, alternatively. My brother and I would spend part of the year with my father in California where we would camp, hike, go on vineyard treks in Napa and Santa Barbara where my grandmother lived…and then with my mother in Guam and Hawai’i where we were raised like earth-bound dolphins – when we weren’t SCUBA diving we were surfing or swimming or water-skiing.  Continue reading
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World Water Week

From The Green Blog Network

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Courtesy of Stockholm International Water Institute

World Water Week - Green Blog Network

On the Water Front vol. 2 presents new analysis from global thought-leaders

New edition features 14 essays on water and water quality issues that build upon research presented at the 2010 World Water Week in Stockholm. 

On the Water Front vol. 2 offers a collection of the most innovative and important insights on water and water quality presented at the 2010 World Water Week in Stockholm. This compendium is a must-read for those interested in the latest knowledge, tools and strategies to resolve the planet’s most pressing water quality challenges.

World Water Week Announcement - Green Blog Network

Each of its chapters are authored by leading luminaries from science, business, and public policy and build upon research presented at the 2010 World Water Week in Stockholm, includingStockholm Water Prize Laureates Dr. Rita Colwell and Prof. Takashi Asano and have been edited and peer reviewed by the World Water Week Scientific Programme Committee.

Download it here to gain knowledge on how the public health sector will be impacted by climate change, the most potent policy cocktails to protect coastal waters, the best-practice solutions to wastewater reclamation and reuse, what the potential onset of peak water and peak phosphorus could mean to humanity, new ideas to mitigate the growing dangers of chemical and agricultural pollution to human and environmental health, and much more.


 

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Paris Velib’ Passion

By Paige Donner

The Velib’ bicycle program in Paris celebrated its one millionth bicycle voyage last month. If you’re not yet familiar with Paris’s city-sponsored bicycle program, it’s such an innovative and “green travel” program in the form of a public transportation service, that the Velib’, in and of itself, is a reason to visitParis.

There’s good news, too: The already efficient and economical tariffs to rent one of the Velib’ bicycles just got even cheaper and more efficient.

The Mairie de Paris (Paris City Hall) has made Velib’s more easily accessible for tourists and visitors. The price of a Velib’ for day use is now the same cost as a Metro ticket: EURO 1.70. And the price for 7 days access for use of a Velib’ is 5 to 8 Euros with the first 30 minutes of use free. You can get your Velib’ tickets on the internet at http://velib.paris.fr and also at the Mobile Kiosks that you find at every Velib’ station which provide instructions in English. It’s a great alternative to hopping on a bus or the metro or walking everywhere.

Carto-velib-a-b-c

Click to download the sector maps of Velib’ Stations.


Since the Velib’ stations are nearly as numerous in the city as the Metro stations, most people can get where they need to go within a half an hour, drop off the bicycle, and pick up another one for their return voyage after their rendezvous. If you go over the half-hour time allotment per session (not per day), you pay for the extra time starting at 1 Euro for an extra half-hour.

Since May 2011, the yearly subscription rate has been supplemented by more choices…READ More On Traveling Greener

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Produced By Conference 2011 At Disney Studios – Digital Is The New Green

By Gina Hall

Gina Hall
 is a Los Angeles-based writer. Follow her on Facebook.

[Bio Cont’d Below…]

 

The third year of the Produced By Conference brought more than 2,200 people to the Disney lot in Burbank on June 4th and 5th. There was no shortage of star-powered panels and discussions on “green content” but the focus ultimately centered on emerging digital technology. The hope is that digital technology can usher in a more sustainable era to the industry by reducing our print and production materials and changing the distribution model from one that requires delivery of a print to one that is beamed into the theater or home.

Highlights of the conference included the Bleeding Green: Content with a Cause panel, which featured a conversation on developing documentary material with a green agenda. Panelists included Lesly Chilcott, producer of Waiting For ‘Superman’ and An Inconvenient Truth, and Fisher Stevens, producer of The Cove.

Again, the focus centered on how digital media has become the biggest asset to the “green filmmaker” in all areas; financing, raising awareness, filming and distribution. Twitter, Facebook and blogs have become the go-to method for finding an audience and online channels plus Netflix a preferred distribution outlet. The glut of eco-content has become an issue, but the overwhelming sentiment was one of optimism in getting these issues out to a broader audience.

Raising Your Tentpole proved to be another popular panel, apparently many aspiring to bypass the slow ascent to success and jump straight into developing and producing franchise faire. Panelists incl

uded Gale Anne Hurd, Bonnie Arnold and Kevin Feige, among others, as they discussed the ups and downs of creating content through the studio machine.

 

Perhaps more useful to the indie producer was the panel Plugged In: The Socially Networked Producer where Elias Plishner, Sony Senior VP of Digital Marketing who headed up the Social Network campaign, told the audience that it’s never too early to start engaging fans of your project through social media channels to build “pre-awareness.” Not surprisingly, the panel discussed how actors are cast based on their Twitter following as it is assumed that that will become part of the marketing package.

 

Meanwhile, in the conversation panel with Harvey Weinstein and Mark Gordon, the view on internet distribution and Video on Demand (VOD) was lukewarm. Both Weinstein and Gordon expressed that while it is the future, the current business model should continue to focus on the theatrical release.

 

A major announcement from the conference came from the CEO of Scenios, Mark Davis, who unveiled that their production management software will now be available entirely in “the cloud.” This type of platform will allow production teams to collaborate from pre-production through production and then into post and will include a collection of apps that manages items like the script, budget, locations, shoot schedule, call sheets, dailies and rough cuts.

With this movement toward cloud computing, digital distribution, and online marketing, the move toward the industry consuming less is yet to be seen. In the near future, the industry’s net consumption of paper screenplays, plastic DVD cases and oil to shuttle prints to theaters may go down, but electronics require a massive amount of conflict metals and create toxic eWaste (and let’s not get started on production offices and sets slow to phase out plastic water bottles and disposable Starbucks cups). 

Whatever the future may bring, it’s coming quickly and next year’s conference can’t come fast enough.

Gina Hall writes for publications such as Greening Hollywood, as a guest blogger, Culver City News, AskMissA.com and TheScoopLA. She graduated from the University of Southern California with a degree in Cinematic Arts and has worked in the entertainment industry on documentaries and features, as a development executive and as a writer. She works with environmental organization Global Green USA whose efforts are primarily focused on fighting global climate change through policies, advocacy and education. 

 

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Calculate Travel Carbon Emissions

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Paige Donner is an Eco Luxury Writer

SHELBURNE, Vt., May 12, 2011 (BUSINESS WIRE) –

MasterCard and Brighter Planet today announced a new program to help make travel carbon emissions analysis easier – and more accurate – for the businesses worldwide that use MasterCard corporate cards.

The Carbon Emissions Reporting program will initially be launched in the United States later this year.

Developed in response to the nearly 80 percent of companies expressing an interest in green travel initiatives, the MasterCard Carbon Emissions Reporting feature represents the first time that automatic reporting and analysis of estimated travel-related carbon emissions data will be available to corporate cardholders based on their card transactions.

“We continue to innovate and expand our enhanced data initiatives to help businesses more efficiently manage their corporate card programs and meet current and future analytical needs,” said Jay Singer, group head of U.S. Commercial Products at MasterCard Worldwide. “This collaboration with Brighter Planet will help companies with MasterCard corporate card programs continue to evaluate the impact their travel activities and corporate buying decisions have on their broader sustainability initiatives.”

Increased Focus on Corporate Environment Impact

With consumers and businesses alike becoming more sensitive about costs as well as carbon footprints, the launch comes at a critical time. According to the National Business Travel Association, U.S. business travel generates $240 billion in annual spending.

The Carbon Emissions Reporting program provides access to new data that is increasingly valued by companies as they strive to benchmark sustainability goals and initiatives, confront sustainability standards on their supply chains, and address the environmental concerns of stakeholders. The new initiative represents a novel model, implemented on an unprecedented scale.

“Our work with MasterCard is about giving companies deeper insights on travel purchasing so they can make smarter decisions,” said Patti Prairie, CEO of Brighter Planet. “Travel is a huge driver of costs and carbon emissions – as much as 30 or 40 percent of total operations for some companies.”

Sustainability in Action

Detailed estimated data on flights, rental cars, hotels and other travel purchases will be automatically processed by Brighter Planet’s CM1 calculation platform, which will integrate carbon scores into MasterCard smartdata.gen2(TM), MasterCard’s industry-leading, web-based expense management and reporting solution. The carbon scoring, which uses independently validated, standards-compliant calculation methodologies, will let companies benchmark, track, compare, and report various emissions metrics across organizational divisions.

“The MasterCard Carbon Emissions Reporting program is a remarkable step forward in accelerating the availability of information for companies on their carbon footprint,” said Mindy Lubber, president of Ceres, a leading coalition of investors and environmental groups working on sustainability issues. “As we all know, in the business world, what gets measured gets managed.

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>Green Salon Series Presented By Breathe L.A.

>

By Nicole Hansen
[Blogger Bio Below]
When the Green Blog Network asked me to be a panelist for the Breathe LA Salon “AB 32.0 and the Rise of Green Digital Media” and blog about it on The Green Blog Network, I was reluctant. Ever since my son Nikos directed the global warming PSA, Save It, I’ve been thrown into a world of “green” issues. Many times I feel ill equipped to participate, as if I’m the student and everyone else around me are the experts—including my own children. Don’t get me wrong, I grew up in Boulder, Colorado! Nothing could be more “green” than the granola Disneyland of my youth. But since coming to California twenty years ago, being ecological has gone from something the “Earth Muffins” of Boulder would do to actually becoming state laws. Such is the case with California’s AB 32.

 
Nicole Hansen of Green Galaxy Enterprises spoke on behalf of The Green Blog Network at 
Breathe L.A.’s Green Salon series. Photo Courtesy Alastair Shearman.

AB 32 – Getting The Word Out

Stephanie Mullen, the Senior Field Representative to State Senator Fran Pavley made the opening remarks, stating that Senator Pavley authored AB 32 to give the California Air Resources Board authority to bring emissions down to 1990 levels by 2020. Though the law was enacted years ago, I was surprised to hear that it has not yet been implemented. She stated that we need to use resources more effectively and are looking for a strong, green economy in California. The moderator, Ray Gonzales, a former KTLA personality, brought up the fact that there is a lot of opposition to the law because of its shorthand as “the global warming law.” I believe he has a point—so how does the green social media reach those who don’t believe in global warming so that they will be less opposed to something that is basically based on common sense?
Common Sense Approach To Information Dissemination
The first panelist, Jennifer Gooding, is the LA Ambassador to EcoTuesday. She brought up the point that people’s initial hesitation arises from a disconnection to the world that can be remedied by social media. She believes that we need a forum to connect, and she has been described as that connector. We often get a bunch of information, are overwhelmed, but are not connected. That’s the benefit of social media when it comes to getting the message out there, since the vast majority of people did not know what AB 32 is. We’re failing by not having common people understand the basics.
Panelist Siel Ju is the Green LA Girl, and has appeared on outlets including NPR and NBC, among many others. She has a Ph.D in creative writing and literature but is now devoted to blogging about environmental issues. She noted that AB 32 is not a familiar term to most people. It reminded her of the battle with rBGH, which makes cows produce more milk but also causes birth defects. We must give people more information and not just boil it down to “Ban rBGH!” (or “Save AB 32!”) Whether it be eating locally produced food or riding the subway, we should connect AB 32 to things people already desire. Moreover, we must use social media for a conversation to make connections.

Breathe L.A. Green Salon Series, March 2010, photo courtesy Alastair Shearman.
Pictured: Ray Gonzales, Moderator, Green Salon Series.

Panelist Josh Tickell, director of Fuel, stressed that there is power of media in environmental issues. Stepping back from the fray, the long-term objectives of AB 32 are a breakthrough and so are its emissions cuts. The Fuel film is digital media designed to have an effect. They didn’t want the result to just end in rallying efforts, but rather to “shift the energy needle” in this country. He wanted a campaign with 10 goals that people could choose from as they matched their own. A big topic for Josh is fuel made from algae, and he observed that a lot of food energy is going unused. He was able to get a meeting with the Department of Energy and to start a campaign for algae. The meeting turned into a shouting match with great disagreement on the department’s side. In the end, through the social, objective based digital and social media, there is significant investment and growing, with already $100 million being spent on algae lobbying. California Governor Arnold Schwarzenegger can order a million solar roofs, and the next campaign should be a million green cars. What we need, according to Josh, is a broad perspective.

Save It
Before I spoke, I shared my answer to the global warming messaging through digital media and showed my son’s 1Sky PSA, Save It (later endorsed by Global Green and Greenpeace). The shocker was that people wrote hate messages on YouTube where it premiered as Take Part’s first video release, calling me an uninformed hippie that has brainwashed my kids, and some who even said my son was “stupid.” Ironically, my sons both have developmental disorders that I was warned by the EPA they would have, as a result of environmental toxins. With what my children have to go through to be educated in special needs schools, at the expense of the government, is why it matters to all of us. Framing the discussion as a human health issue is much less controversial than global warming and we can use social media to educate people about asthma, autism, cancer and numerous other disorders that are exacerbated by or a direct cause of the toxins we are responsible for trying to control. So Earth Muffin or not, the real cost of paying for our health will far outweigh the cost of converting to cleaner and greener technologies in the long run. That’s how we should use social media to educate the masses to the importance of actually implementing AB 32.
Bio: Nicole organized and produced the first Renewable Energy Conference and Awards Gala at the United Nations sponsored by the Honduran Permanent Mission to the UN with notable speakers and honorees such as Dr. Arthur Nozik of NREL, Dr. Daniel Nocera of MIT as well as Billionaire John Paul DeJoria. She was a featured speaker alongside producer Marshall Herskovitz for the 2009 Green Girls Holiday Event advocating publicly for the use of renewable energy technologies.   
Twitter @nikkihans

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