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Path To Paris – Environment California Says, Bonjour!

Environment California Spring Event

(posted by Paige Donner)

SAVE THE DATE!
Environment California’s 11th Annual Spring Event: Path to Paris

Saturday, May 16th, noon to 2:00 pm
at the lovely Brentwood home of actor Donna Mills

RSVP: EnvironmentCalifornia.org/SpringEvent

Please join Environment California for lunch, drinks and stimulating conversation to help elevate California’s global warming solutions leading up to the 2015 UN Climate Change Conference in Paris.

Special guest speaker: Sen. Fran Pavley, climate solutions leader and author of California’s game-changing Global Warming Solutions Act, AB 32

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Green Blog Network * Greening Hollywood * Greening Beauty 

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The Path To Paris

Global warming is the most critical issue of our time. With the U.N. Climate Change Conference to be held in Paris this December, there is a sense that if the world can unite around solving global warming, we can stave off the worst impacts.

In the lead-up to Paris, Gov. Brown and the leaders of the California legislature have outlined an aggressive path by which California can continue its leadership with these statewide goals:

  • Increase the amount of electricity from renewable sources to 50 percent;
  • Reduce the amount of petroleum used by our vehicles by 50 percent; and
  • Increase the energy efficiency of existing buildings by 50 percent—all by 2030.

But the oil companies and the utilities are fighting every step of the way. Environment California is working this year to build the public support needed to pass legislation to turn these critical climate goals into reality — for our health and our future. Join us for a provocative conversation on how we can lead the way!

Sponsorship Opportunties

Ambassador to Paris $15,000 (Includes 10 event & 10 VIP reception tickets)
Partner $10,000 (Includes 8 event & 8 VIP reception tickets)
Friend $5,000 (Includes 6 event & 6 VIP reception tickets)
Supporter $2,500 (Includes 5 event & 5 VIP reception tickets)
Host $1,250 (Includes 5 event tickets)
Individual Ticket $200

HOST COMMITTEE (in formation)
Join the hosts of the 2015 Spring Event and other friends of Environment California.
Ed Asner
Ed Begley, Jr.
Barbara Bosson
Peter Coyote
Chayse Dacoda
Glen Dake, Renee Dake Wilson & Brian Wilson
Rosario Dawson
Fran Diamond
Frances Fisher
David Freeman
Catherine Geanuracos
Anna Getty
Tom Hayden & Barbara Williams
Marshall Herskovitz
Peter Horton
Wendy James
Katharine King
Sharon Lawrence
Rachelle Lefevre
Mia Lehrer
Debbie Levin
Wendie Malick
Wally Marks
Sara Nichols
Chris Paine
Douglas H. Phelps
John Quigley
Akasha Richmond & Alan Schulman
Jamie Rosenthal Wolf, David Wolf, Rick Rosenthal & Nancy Stephens & the The Rosenthal Family Foundation
Kyra Sedgwick
Amy Smart & Carter Oosterhouse
Barbra Streisand
Margery Tabankin & Earl Katz
Tom & Janet Unterman
Wendy Wendlandt & Cliff Latimer
Roger & Nori Wolfson
Environment California is a nonprofit, nonpartisan 501(c)(4) environmental advocacy organization dedicated to protecting California’s air, water and open spaces. Contributions or gifts to Environment California, Inc. are not deductible as charitable contributions for federal income tax purposes. Donations may be used for political purposes such as supporting or opposing candidates. No funds will be earmarked or reserved for any political purpose. More information about Environment California, Inc. may be obtained by contacting the organization at: 3435 Wilshire Blvd., Suite 385, Los Angeles, CA 90010.

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EcoLuxuryStyle – Weddings

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Q&A on Wine And Climate Change – Coppola on Donner

These questions were submitted by reader Sara Coppola to Paige Donner, Founding Editor of the Green Blog Network Local Food And Wine and Producer-Director of the documentary work-in-progress, Wine And Climate Change:
Q: Sara Coppola:  Paige, you’re embarking on a new important and insightful project: the “Wine & Climate Change” Documentary; a project that stems from your great interest and involvement in environmental causes and your previous research on issues concerning global agricultural security.
When did you first start to get involved with environmental projects and how?
A: Paige Donner:  My enthusiasm for protecting the environment stems from having grown up on a Pacific Island and in California, alternatively. My brother and I would spend part of the year with my father in California where we would camp, hike, go on vineyard treks in Napa and Santa Barbara where my grandmother lived…and then with my mother in Guam and Hawai’i where we were raised like earth-bound dolphins – when we weren’t SCUBA diving we were surfing or swimming or water-skiing.  Continue reading

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Journalists Awarded Fellowships at Metcalf Institute

Environmental_journalism
NEWS RELEASE Ten Journalists Awarded Fellowships at Metcalf Institute for Marine & Environmental Reporting’s 14th Annual Science Workshops for Journalists  Continue reading

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Think Like A Man Thinks Green

In time for Earth Day 2012, Sony Pictures RELEASES FIRST-EVER INDUSTRY PRODUCTION USING COMPLETELY ENERGY-EFFICIENT LIGHTING

Culver City, CA (April 19, 2012) – As an industry leader in environmental innovation, Sony Pictures has long experimented with energy-efficient light sources and technologies for use in its productions. But for the Screen Gems feature Think Like a Man, Sony Pictures took its efforts a step further and reached an industry first by using 100 percent energy-efficient (LED) lighting sources on the production.

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Renewable Energy Goes Round…And Round

 

In Paris, in the shadow of the Eiffel Tower, on the banks of the Seine, there is a Carrousel that is now powered by renewable energy.

Renewable Energy Carrousel, Paris - photo by Paige Donner copyright 2011

All photos by Paige Donner copyright 2011

This City of Light is filled with carrousels. You can find them across the street from the Eiffel Tower, on the other side of the river at the foot of Trocadero, in the vast courtyard of the Hotel de Ville and many more locations throughout the city. But this one, just underneath the Eiffel Tower, is the city’s flagship Renewable Energy Carrousel. Its LED lights are the same color as the flickering lights that have the Tour Eiffel twinkling on the hour every evening.

On a recent sunny, Autumn day filled with the scent of fallen leaves, the carrousel was itself twinkling in the afternoon sunlight. And FYI – during the Christmas Holiday week, many of the carrousels are free for children to ride on.

Recycle, Reuse, Rejoice! 

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Environmental Investment Organisation

Eio_-_green_blog_network

Asked about the EIO and how it operates, 20 year old 

Katherine Belben, the NGO’sCommunications Coordinator, explained, “The EIO is the product of the current environmental and political climate. On the one hand we face impending environmental catastrophe which requires immediate action; and on the other we have world governments who appear incapable of reaching unified consensus to address the problem. The EIO has galvanised the support of a generation of people who, as well as wanting to glean knowledge and experience in an area set to become the growth engine of the 21st century, are simply not going to stand back and watch as that happens.”

“The required emissions reductions and investment in low carbon technologies can be achieved by creating a system which influences share price according to the environmental costs of a company’s actions. This is precisely what Environmental Tracking seeks to do,” added Sam Gill, Operations Director, Environmental Investment Organisation.

The Environmental Investment Organisation (EIO), a UK based NGO supported by a global research network, aims to persuade more companies to reduce Greenhouse Gas (GHG) emissions and report to higher standards with the launch of four new regional Carbon Rankings this week.

 

The series of Environmental Tracking (ET) Global Carbon Rankings, featuring over 1,200 of the world’s largest companies, is part of a broader strategy to create a global market mechanism designed to tackle climate change.

By pioneering an open source approach to collaborative working the EIO has made it easy for those eager to be part of the climate solution to contribute, hold the world’s biggest companies to account, and, implement a powerful mechanism.

Kicking off with the release of the ET North America 300 today at 11am (GMT+1) Monday 24.10.11, the EIO will be releasing a regional Ranking each day this week. The ET Asia Pacific 300ET BRICS 300 and an updated ET Europe 300 will follow on Tuesday, Wednesday and Thursday. Each of these Rankings has been designed to put the spotlight on standards of public GHG emissions reporting across the world.

 

The Regional Rankings act as a precursor to the eagerly awaited ET Global 800, which looks purely at the largest 800 companies across the world without any geographical bias. This will go live at 11am (GMT) on Tuesday 1.11.11.

 

With the introduction earlier this month of the long awaited New Scope 3 Standard from theGreenhouse Gas Protocol (released 4.10.11), the EIO has taken a proactive approach to incentivise companies to adopt this important new standard in GHG Reporting. The finalised standard has been the result of a three year global multi-stakeholders process that included more than 2,300 participants and road-tested by 60 companies in 17 countries.

  • The Environmental Investment Organisation (EIO) is a UK-based non-profit research body working in the field of eco-financial innovation. See eio.org.uk  
  • Environmental Tracking 3.0the short publication outlining the concept behind the Carbon Rankings is available as a digital download or in hardcopy from Lulu.com
  • The EIO held an advance briefing on the launch of its Regional and Global Carbon Rankings last Friday 21.10.11 at the Carbon Show, London.
  • Current live Indexes:

 

  • The Environmental Tracking (ET) Carbon Rankings are compiled from publicly available emissions data taken from company sustainability reports, annual reports and websites. The Rankings and the fully transparent methodology behind them can be viewed online at eio.org.uk
  • The rankings are comprised of four data bands according to the status of a company’s data: A) complete, public, verified; B) complete, public but unverified; C) incomplete; and, D) no public data. In cases where there is no data available, companies are benchmarked against the worst performer in the same sector. Once in their respective categories, companies are ranked according to emissions intensity (emissions divided by turnover). Additionally, companies are advantaged according to the number of Scope 3 categories disclosed.

 

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Revenge of The Electric Vehicle

Friends!

I’m pleased to announce that our new doc, Revenge of the Electric Car, begins its national theatrical rollout next week starting October 21 in LA and NY and then in 20+ cities over the next month (see list below).

If you’re in Los Angeles, please join us for our opening week launch at Landmark’s NuArt and our Opening Weekend Airstream Lounge Party!

Opening Week Screenings
11272 Santa Monica Blvd, West LA, CA 90025

Fri–Sat-Sun: 12:30 PM, 2:50, 5:10, 7:30, 9:50 (Oct. 21-23)
Mon-Thurs: 5:10 PM, 7:30, 9:50 (Oct. 24-27)

Tickets available now via this site:
https://tickets.landmarktheatres.com/ticketing.aspx?theatreid=209

Opening Weekend Airstream Lounge Party
Sat-Sun: 2PM – 10PM

To support our opening weekend in LA on October 22-23, we’re bringing in the electric cars from the movie and setting up shop in a vintage Airstream around the corner from the NuArt Theater. You’ll find us next to Sideshow Books at 11323 Idaho Avenue. The Airstream Lounge is our all weekend drop-in cast and crew party for friends, media makers, and well-wishers. Come on by anytime from 2:30PM to 9:30PM to say hello to Gadget, Scarlett and other stars from our team, check out the EVs (Tesla, Leaf, Volt and Porsche), and hang out with us between screenings

Co-Host a Screening at a Theater

If your group would like to co-host one of our public screenings at the NuArt (or anywhere else during run of theater), we’ll try to set it up with you. Choose a show-time from the list above (if LA), then send us an email and let us know about how many people you’d like to host. We’ll try to arrange to have a Q&A with someone from the film there with you at your show. So far we have screenings with Causecast, Bioneers, GADA, LA Burning Man, the Black Rock Yearbook, Plugin America and Global Green.

Thanks to everyone for spreading the word and making our opening week a success!

Best,

CHRIS PAINE
Director

From the Director of ‘Who Killed the Electric Car?’
Revenge of the Electric Car “Riveting... Highly entertaining” John Lopez, Vanity Fair
Revenge of the Electric Car
Facebook Twitter Youtube
You Can’t Kill An Idea Whose Time Has Come.
View Exclusive Clips on Youtube Mr. Detroit--Bob Lutz, General Motors The Warrior--Carlos Ghosn, Nissan Rocket Man--Elon Musk, Tesla Motors The Outsider--Greg Abbott, Left Coast Electric
Watch the Trailer
Spread the Word
Forward to a Friend FORWARD THIS
TO A FRIEND
Twitter SHARE ON
TWITTER
Twitter POST ON
FACEBOOK
Set Up a Group Screening
BRING YOUR ORGANIZATION
TO SEE ‘REVENGE’
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Find a Theater Near You
OCTOBER 21ST, 2011
Los Angeles, CA – Landmark Nuart
New York, NY – Landmark Sunshine Cinema

OCTOBER 28TH, 2011
Nashville, TN – The Belcourt Theatre

NOVEMBER 4TH, 2011
Berkeley, CA – Landmark Shattuck Cinemas
Boston, MA – Landmark Kendell Square Cinema
Palo Alto, CA – Landmark Aquarius Theatre
Portland, OR – Hollywood Theatre
San Francisco, CA – Landmark Embarcadero
Santa Fe, NM – Center for the Contemporary Arts
Scottsdale, AZ – Harkins Theatres Camelview 5

NOVEMBER 7TH, 2011
Annville, PA – Allen Theatre

NOVEMBER 11TH, 2011
Ann Arbor, MI – Michigan Theatre
Chicago, IL – Gene Siskel Film Center
Detroit, MI – Landmark Main Art Theatre
Houston, TX – Alamo Theatres Mason Park
Minneapolis, MN – Landmark Lagoon Cinema
Sacramento, CA – Crest Theatre
San Diego, CA – Landmark Ken Cinema
Santa Rosa, CA – Summerfield Theatre
Seattle, WA – Landmark Varsity Theatre

NOVEMBER 18TH, 2011
Philadelphia, PA – Landmark Ritz at the Bourse

NOVEMBER 23RD, 2011
St. Louis, MO – Landmark Plaza Frontenac Cinema

NOVEMBER 25TH, 2011
Denver, CO – Landmark Chez Artiste
Washington, DC – Landmark E Street Cinema

DECEMBER 2ND, 2011
Atlanta, GA – Landmark Midtown Art Cinema

JANUARY 5TH, 2011
Honolulu, HI – Honolulu Academy of the Arts

West Midwest Productions
Request the film for your city

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Clinton Global Initiative Recognizes AEG Farmers Field

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Clinton   Global Initiative Recognizes AEG for their Commitment to Action to   

Create Farmers Field, Nation’s First Carbon-Neutral NFL Stadium

New NFL stadium, event center and modernized Los Angeles Convention Center raise the bar forsustainable entertainment and business development in a major urban area.

NEW YORK — Sept. 20, 2011 —At the Clinton Global Initiative (CGI) Annual Meeting today, leading sports and entertainment presenters AEG were recognized by former President Bill Clinton for their Commitment to Action to invest $1 billion to build Farmers Field, a 72,000-seat, downtown Los Angeles football stadium and event center. As part of AEG’s commitment, the Los Angeles-based organization is working with partners, including the U.S. Green Building Council and the Natural Resources Defense Council (NRDC), to ensure that Farmers Field will be the most environmentally sustainable stadium in the world and the first stadium in the NFL to be LEED certified.

We are so proud to have a company in Los Angeles being honored by the Clinton Global Initiative for their proven track record of providing the most innovative solutions to environmental issues while also creating jobs and opportunities for the community,” Mayor Villaraigosa said. “Their tireless commitment to innovative, environmental programs such AEG 1 EARTH has set the precedent for the sports and entertainment industry across the world to follow.”

Through this Commitment to Action, AEG pledges to work closely with CGI to monitor environmental results and report back on progress. This comes on the heels of a bill passed by an overwhelming 80 percent majority of the California State Senate and Assembly that will require AEG to ensure that Farmers Field is 100 percent carbon neutral for all emissions generated from private automobile trips to and from the stadium and for Farmers Field to have the best ratio of fans to automobiles in all of the NFL. The stadium will prioritize on-site and local projects before purchasing carbon offsets to support local economic development while ensuring positive environmental and social impacts. In addition, as part of their Commitment to Action, AEG will go beyond legal requirements to achieve carbon neutrality for all emissions from energy consumption and mechanical operations of the stadium. Combining these commitments with additional measures, such as water conservation and robust waste and recycling programs, including the donation of durable goods and an in-house composting program, will create the nation’s most comprehensive environmental program for an NFL stadium.

“The Clinton Global Initiative is a forum for visionary companies and leaders who are committed to designing a sustainable future for individuals, businesses and communities, by repurposing business methods and culture to solve critical global problems,” said former President Bill Clinton. “AEG has proven to be the world’s most environmentally conscious venue operators, and Farmers Field will be another true example of their mission to marry design, innovation, social responsibility and community engagement, resulting in a measurable impact for future generations. I commend AEG as a model socially responsible company that is the hallmark of CG

“Farmers Field will be an example of the next generation of sports and entertainment venues, where a world-class fan experience goes hand in hand with social and environmental responsibility,” said Tim Leiweke, AEG president and CEO. “We have focused during the last four years on working with some of the most respected environmental organizations in the country to create a blueprint for the stadium and, through the AEG 1EARTH program, to create the most comprehensive environmental program in the sports and live entertainment industry. Our CGI Commitment to Action underscores AEG’s dedication and accountability for making this vision a reality. We are honored to be recognized by President Clinton and this prestigious organization.”

“Through Farmers Field, AEG is making the most environmentally responsible choice possible, with commitment beginning at the point of development,” said S. Richard Fedrizzi, president, CEO and founding chairman, U.S. Green Building Council. “Investing in sustainable construction and weaving carbon and waste programs into the fabric of a venue, its operations and its surroundings creates the lowest impact on our environment and the greatest return for the company.”

The Commitment to Action at CGI comes just weeks after the groundbreaking environmental components of the project helped garner the support of two of California’s most respected environmental groups — the NRDC and the California League of Conservation Voters.

“NRDC applauds AEG’s commitment operate the most energy efficient football stadium in the nation at Farmers field to develop a best-in-the-nation public transit infrastructure for fans and to offset the carbon emissions associated with all fan travel by cars and busses,” said Allen Hershkowitz, PhD., senior scientist, Natural Resources Defense Council. “Given AEG’s proven record as the worlds’ greenest arena operators and their commitment to work with environmental and community groups in developing their plan, I have every confidence that this goal will be achieved.”

….“Members of organizations across the city have come together to make Farmers Field a reality,” said Los Angeles City Councilwoman Jan Perry. “We know that the entire city — even state — will benefit from the addition.”

 “Our focus locally lies not only on the environmental goals, but on the tens of thousands of jobs and tens of millions of economic benefits to the state,” Speaker John A. Pérez said. “AEG has been able to generate an opportunity for economic development without sacrificing our environmental standards.”

“The construction of a news sports arena and convention center will create thousands of jobs and be an economic boost for the City of Los Angeles, the region and the state,” Senator Alex Padilla said. “Unlike other stadium projects, this one will be built without any public funds and be built to unprecedented environmental standards.”

AEG’s plan is both environmental and economic. It is estimated that Farmers Field construction will create 23,000 jobs, including 12,000 full-time jobs during the construction process and 11,000 more permanent jobs at the convention center. The Los Angeles Convention Center modernization and expansion and Farmers Field project is projected to generate more than $600 million in total economic activity, raising more than $40 million in new city, county and state tax revenues.

“With record unemployment above the national average, the creation of 23,000 middle-class jobs for construction and hotel workers, stage hands, grips and janitors is critical to Los Angeles,” said Maria Elena Durazo, executive secretary-treasurer of the Los Angeles Federation of Labor, AFL-CIO. “Our top priority is to get men and women back to work in a good job.”

More information and a complete look at the 2010 AEG 1EARTH sustainability report are available at http://www.aegworldwide.com/08_corporate/aeg1earth-report.html.


Photo courtesy WireImage/AEG (Left to Right: Steve Bing, Founder of Shangri-La Industries; Tim Leiweke, President & CEO, AEG; Former President Bill Clinton; Casey Wasserman, Chairman & CEO, Wasserman Media Group)


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World Water Week

From The Green Blog Network

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Courtesy of Stockholm International Water Institute

World Water Week - Green Blog Network

On the Water Front vol. 2 presents new analysis from global thought-leaders

New edition features 14 essays on water and water quality issues that build upon research presented at the 2010 World Water Week in Stockholm. 

On the Water Front vol. 2 offers a collection of the most innovative and important insights on water and water quality presented at the 2010 World Water Week in Stockholm. This compendium is a must-read for those interested in the latest knowledge, tools and strategies to resolve the planet’s most pressing water quality challenges.

World Water Week Announcement - Green Blog Network

Each of its chapters are authored by leading luminaries from science, business, and public policy and build upon research presented at the 2010 World Water Week in Stockholm, includingStockholm Water Prize Laureates Dr. Rita Colwell and Prof. Takashi Asano and have been edited and peer reviewed by the World Water Week Scientific Programme Committee.

Download it here to gain knowledge on how the public health sector will be impacted by climate change, the most potent policy cocktails to protect coastal waters, the best-practice solutions to wastewater reclamation and reuse, what the potential onset of peak water and peak phosphorus could mean to humanity, new ideas to mitigate the growing dangers of chemical and agricultural pollution to human and environmental health, and much more.


 

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Paris Velib’ Passion

By Paige Donner

The Velib’ bicycle program in Paris celebrated its one millionth bicycle voyage last month. If you’re not yet familiar with Paris’s city-sponsored bicycle program, it’s such an innovative and “green travel” program in the form of a public transportation service, that the Velib’, in and of itself, is a reason to visitParis.

There’s good news, too: The already efficient and economical tariffs to rent one of the Velib’ bicycles just got even cheaper and more efficient.

The Mairie de Paris (Paris City Hall) has made Velib’s more easily accessible for tourists and visitors. The price of a Velib’ for day use is now the same cost as a Metro ticket: EURO 1.70. And the price for 7 days access for use of a Velib’ is 5 to 8 Euros with the first 30 minutes of use free. You can get your Velib’ tickets on the internet at http://velib.paris.fr and also at the Mobile Kiosks that you find at every Velib’ station which provide instructions in English. It’s a great alternative to hopping on a bus or the metro or walking everywhere.

Carto-velib-a-b-c

Click to download the sector maps of Velib’ Stations.


Since the Velib’ stations are nearly as numerous in the city as the Metro stations, most people can get where they need to go within a half an hour, drop off the bicycle, and pick up another one for their return voyage after their rendezvous. If you go over the half-hour time allotment per session (not per day), you pay for the extra time starting at 1 Euro for an extra half-hour.

Since May 2011, the yearly subscription rate has been supplemented by more choices…READ More On Traveling Greener

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Gov. Brown Lauds Job Creation at World’s Largest Solar Energy Project

Office of the Governor

PRESS RELEASE:

Contact: Governor’s Press Office

Friday, June 17, 2011

Brown Lauds Job Creation at World’s Largest Solar Energy Project

BLYTHE — California Governor Edmund G. Brown, Jr. today joined Secretary of the Interior Ken Salazar and other federal, state and local officials at a groundbreaking ceremony for the Blythe Solar Power Project, a plan to build the largest solar energy facility in the world. The project will bring thousands of construction jobs to Riverside County and help California obtain 33 percent of its energy from renewable sources by 2020.

“It makes sense to power California with renewable wind and solar energy that protects clean air and water and promotes energy independence,” Governor Brown said. “Renewable energy projects also stimulate business investment in California and create thousands of new jobs.”

Brown also visited six other solar and wind energy projects—just 5% of the state’s 270 total renewable energy projects—including: First Solar’s Desert Sunlight, Solar Millenium’s Palen Solar Power Project, NextEra’s Genesis facility, Solar Reserve’s Rice Airfield Project, Abengoa’s Mojave Solar Project, and Terragen’s Alta-Oak Creek wind power project (also the world’s largest wind project).

The projects Brown visited today are estimated to create 5,390 new construction jobs and 400 permanent jobs in California. Upon completion, these power plants will generate 3,470 megawatts of energy, or 6 percent of California’s peak energy requirement, which is enough energy to power more than 1.4 million single-family homes.

In 2010, the Center for Energy Efficiency and Renewable Technologies surveyed 12 solar, wind, and geothermal projects and found an average of 4,258 jobs would be created per month during construction. Skilled and non-skilled trades needed to work on these projects include steel and ironworkers, teamsters, plumbers and pipefitters, cement masons, electricians, operating engineers, and managers and general laborers. These projects would also bring nearly 1,000 long-term operations and maintenance jobs to California.

California’s move toward renewable energy is creating thousands of new jobs and providing economic benefits including:

•       Investment of approximately $250 million to $1.5 billion for a typical project

•       Hundreds to thousands of skilled and non-skilled workers employed per month

•       Long-term operations of approximately 30-40 years

In April 2011, Brown signed SBX1 2, which requires that one-third of the state’s electricity come from renewable sources by 2020. The renewable energy projects Brown visited today represent a significant step toward meeting state requirements to obtain 33 percent of energy from renewable sources like wind and solar by 2020.

Other federal, state and local officials and contractors attending today’s groundbreaking ceremony in Blythe included Bob Abbey, Bureau of Land Management Director, John Laird, California Secretary of Natural Resources, Joseph DeConinck, Mayor of Blythe, Uwe T. Schmidt, Solar Trust CEO, and Christoph Wolff, CEO of Solar Millennium AG.

# # #

Governor Jerry Brown
State Capitol Building
Sacramento, CA 95814

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Produced By Conference 2011 At Disney Studios – Digital Is The New Green

By Gina Hall

Gina Hall
 is a Los Angeles-based writer. Follow her on Facebook.

[Bio Cont’d Below…]

 

The third year of the Produced By Conference brought more than 2,200 people to the Disney lot in Burbank on June 4th and 5th. There was no shortage of star-powered panels and discussions on “green content” but the focus ultimately centered on emerging digital technology. The hope is that digital technology can usher in a more sustainable era to the industry by reducing our print and production materials and changing the distribution model from one that requires delivery of a print to one that is beamed into the theater or home.

Highlights of the conference included the Bleeding Green: Content with a Cause panel, which featured a conversation on developing documentary material with a green agenda. Panelists included Lesly Chilcott, producer of Waiting For ‘Superman’ and An Inconvenient Truth, and Fisher Stevens, producer of The Cove.

Again, the focus centered on how digital media has become the biggest asset to the “green filmmaker” in all areas; financing, raising awareness, filming and distribution. Twitter, Facebook and blogs have become the go-to method for finding an audience and online channels plus Netflix a preferred distribution outlet. The glut of eco-content has become an issue, but the overwhelming sentiment was one of optimism in getting these issues out to a broader audience.

Raising Your Tentpole proved to be another popular panel, apparently many aspiring to bypass the slow ascent to success and jump straight into developing and producing franchise faire. Panelists incl

uded Gale Anne Hurd, Bonnie Arnold and Kevin Feige, among others, as they discussed the ups and downs of creating content through the studio machine.

 

Perhaps more useful to the indie producer was the panel Plugged In: The Socially Networked Producer where Elias Plishner, Sony Senior VP of Digital Marketing who headed up the Social Network campaign, told the audience that it’s never too early to start engaging fans of your project through social media channels to build “pre-awareness.” Not surprisingly, the panel discussed how actors are cast based on their Twitter following as it is assumed that that will become part of the marketing package.

 

Meanwhile, in the conversation panel with Harvey Weinstein and Mark Gordon, the view on internet distribution and Video on Demand (VOD) was lukewarm. Both Weinstein and Gordon expressed that while it is the future, the current business model should continue to focus on the theatrical release.

 

A major announcement from the conference came from the CEO of Scenios, Mark Davis, who unveiled that their production management software will now be available entirely in “the cloud.” This type of platform will allow production teams to collaborate from pre-production through production and then into post and will include a collection of apps that manages items like the script, budget, locations, shoot schedule, call sheets, dailies and rough cuts.

With this movement toward cloud computing, digital distribution, and online marketing, the move toward the industry consuming less is yet to be seen. In the near future, the industry’s net consumption of paper screenplays, plastic DVD cases and oil to shuttle prints to theaters may go down, but electronics require a massive amount of conflict metals and create toxic eWaste (and let’s not get started on production offices and sets slow to phase out plastic water bottles and disposable Starbucks cups). 

Whatever the future may bring, it’s coming quickly and next year’s conference can’t come fast enough.

Gina Hall writes for publications such as Greening Hollywood, as a guest blogger, Culver City News, AskMissA.com and TheScoopLA. She graduated from the University of Southern California with a degree in Cinematic Arts and has worked in the entertainment industry on documentaries and features, as a development executive and as a writer. She works with environmental organization Global Green USA whose efforts are primarily focused on fighting global climate change through policies, advocacy and education. 

 

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Produced By Conference – 2,200 Attendees And Over 300 Film Commissions

 

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  • Producer, Lauren Shuler Donner and PGA President Emeritus and PBC Co-Chair, Marshall Herskovitz at the Opening Night Kick-Off Party Photo Credit: Jordan Strauss
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  • Signage from the third annual Produced By Conference Photo Credit: Jordan Strauss

For the first time, the 2011 PBC brought acclaimed producers and industry veterans along with hundreds of film commissions together to interact with an astonishing number of participants—more than double the number of attendees from last year’s PBC. With speakers like Harvey Weinstein, Lawrence Gordon, Kevin Smith, Mark Gordon, Darren Star, Robert Greenblatt, Tim Gibbons and many more, over 100 masters of their craft shared their expertise as attendees were endlessly inspired throughout the two-day celebration. In addition to riveting panel sessions and conversations, attendees were delighted with the unique exposure and interaction with film commission exhibitions from around the globe spread throughout the Disney lot.

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  • Moderator Richard Gladstein with featured PBC speakersAlbert Berger, Todd Black, Donald De Line, Steve Golin and Cathy Schulman discuss the “Evolving Role of the Creative Producer” Photo Credit: Jordan Strauss

Reaching across film, television and new media industries, the annual Produced By Conference is an educational forum that involves acclaimed producers, including countless Academy Award®-winning filmmakers and Emmy Award® winners, as well as the next generation of creative entrepreneurs. The AFCI Locations Show is an annual gathering of film commissions from around the globe representing over $2 billion in financing and incentives. The PBC event was chaired by Marshall Herskovitz, Gale Anne Hurd and Rachel Klein. Further information on this year’s event can be found at www.producedbyconference.com.

Check Back soon on Greening Hollywood and Green Blog Network for our Green Event Coverage of the PBC 2011.


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Mark Ruffalo and Orlando Bloom For Global Green USA, June 4, 2011 Santa Monica

Greening Hollywood TV Mark Ruffalo For GGUSA June 2011

 


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