Category Archives: Oscars

Produced By Conference 2011 At Disney Studios – Digital Is The New Green

By Gina Hall

Gina Hall
 is a Los Angeles-based writer. Follow her on Facebook.

[Bio Cont’d Below…]

 

The third year of the Produced By Conference brought more than 2,200 people to the Disney lot in Burbank on June 4th and 5th. There was no shortage of star-powered panels and discussions on “green content” but the focus ultimately centered on emerging digital technology. The hope is that digital technology can usher in a more sustainable era to the industry by reducing our print and production materials and changing the distribution model from one that requires delivery of a print to one that is beamed into the theater or home.

Highlights of the conference included the Bleeding Green: Content with a Cause panel, which featured a conversation on developing documentary material with a green agenda. Panelists included Lesly Chilcott, producer of Waiting For ‘Superman’ and An Inconvenient Truth, and Fisher Stevens, producer of The Cove.

Again, the focus centered on how digital media has become the biggest asset to the “green filmmaker” in all areas; financing, raising awareness, filming and distribution. Twitter, Facebook and blogs have become the go-to method for finding an audience and online channels plus Netflix a preferred distribution outlet. The glut of eco-content has become an issue, but the overwhelming sentiment was one of optimism in getting these issues out to a broader audience.

Raising Your Tentpole proved to be another popular panel, apparently many aspiring to bypass the slow ascent to success and jump straight into developing and producing franchise faire. Panelists incl

uded Gale Anne Hurd, Bonnie Arnold and Kevin Feige, among others, as they discussed the ups and downs of creating content through the studio machine.

 

Perhaps more useful to the indie producer was the panel Plugged In: The Socially Networked Producer where Elias Plishner, Sony Senior VP of Digital Marketing who headed up the Social Network campaign, told the audience that it’s never too early to start engaging fans of your project through social media channels to build “pre-awareness.” Not surprisingly, the panel discussed how actors are cast based on their Twitter following as it is assumed that that will become part of the marketing package.

 

Meanwhile, in the conversation panel with Harvey Weinstein and Mark Gordon, the view on internet distribution and Video on Demand (VOD) was lukewarm. Both Weinstein and Gordon expressed that while it is the future, the current business model should continue to focus on the theatrical release.

 

A major announcement from the conference came from the CEO of Scenios, Mark Davis, who unveiled that their production management software will now be available entirely in “the cloud.” This type of platform will allow production teams to collaborate from pre-production through production and then into post and will include a collection of apps that manages items like the script, budget, locations, shoot schedule, call sheets, dailies and rough cuts.

With this movement toward cloud computing, digital distribution, and online marketing, the move toward the industry consuming less is yet to be seen. In the near future, the industry’s net consumption of paper screenplays, plastic DVD cases and oil to shuttle prints to theaters may go down, but electronics require a massive amount of conflict metals and create toxic eWaste (and let’s not get started on production offices and sets slow to phase out plastic water bottles and disposable Starbucks cups). 

Whatever the future may bring, it’s coming quickly and next year’s conference can’t come fast enough.

Gina Hall writes for publications such as Greening Hollywood, as a guest blogger, Culver City News, AskMissA.com and TheScoopLA. She graduated from the University of Southern California with a degree in Cinematic Arts and has worked in the entertainment industry on documentaries and features, as a development executive and as a writer. She works with environmental organization Global Green USA whose efforts are primarily focused on fighting global climate change through policies, advocacy and education. 

 

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Oscar Dazzle And Academy Bling

 

Actress Eva Mendes arrives at the Vanity Fair Oscar party hosted by Graydon Carter held at Sunset Tower on February 27, 2011 in West Hollywood, California. 2011 Vanity Fair Oscar Party Hosted By Graydon Carter – Arrivals Sunset Tower West Hollywood, CA United States February 27, 2011 Photo by Craig Barritt/Getty Images North America

Actress Eva Mendes wore:

  • 18kt yellow gold earrings with diamonds, onyx, turquoise and yellow sapphires, from BVLGARI’s High Jewelry Collection
  • 18kt yellow gold ring with diamonds, turquoise, onyx and yellow sapphire, from BVLGARI’s High Jewelry Collection

(Credit:   Craig Barritt/Getty Images)

Actress Ginnifer Goodwin wore:

•             18kt white gold earrings with diamonds, from BVLGARI’s High Jewelry Collection

•             Platinum and diamond ring, from BVLGARI’s Historical Archives

(Credit:  Michael Buckner/WireImage)

Ginnifer Goodwin, Animal Rights Activist,  Advocates Adopt-A-Turkey

Ginnifer Goodwin is just one of these people who extend care and concern foranimals.  Her celebrity status currently is an advantage to spread this advocacy to the public.

She teamed up with Farm Sanctuary, a leading organization that upholds protection for farm animals to launch the Adopt-a-Turkey project.  Celebrated annually, the national program is designed to put a stop to the misery of turkeys which were raised commercially.  Particularly, the program educates the public and makes them realize the cruelties these animals endure, and being offered as an alternative when Thanksgiving celebration comes

Actress Ginnifer Goodwin attends the 2011 Vanity Fair Oscar Party Hosted by Graydon Carter at the Sunset Tower Hotel on February 27, 2011 in West Hollywood, California. 2011 Vanity Fair Oscar Party Hosted By Graydon Carter – Inside Sunset Tower West Hollywood, CA United States February 27, 2011 Photo by Jeff Vespa/VF11/WireImage.com
Actress Anna Kendrick arrives at the Vanity Fair Oscar party hosted by Graydon Carter held at Sunset Tower on February 27, 2011 in West Hollywood, California. 2011 Vanity Fair Oscar Party Hosted By Graydon Carter – Arrivals Sunset Tower West Hollywood, CA United States February 27, 2011 Photo by George Pimentel/WireImage.com
WEST HOLLYWOOD, CA – FEBRUARY 27: Actress Rashida Jones arrives at the 19th Annual Elton John AIDS Foundation Academy Awards Viewing Party at the Pacific Design Center on February 27, 2011 in West Hollywood, California. (Photo by Larry Busacca/Getty Images for EJAF)

19TH ANNUAL ELTON JOHN AIDS FOUNDATION ACADEMY AWARDS VIEWING PARTY:

Actress Rashida Jones wore:

•18kt yellow gold and diamond ring, from BVLGARI’s High Jewelry Collection

•18kt pink gold and diamond bracelet, from BVLGARI’s SerpentiCollection

•18kt pink gold with diamonds and onyx bracelet, from BVLGARI’sSerpentiCollection

•18kt yellow gold and 18kt pink gold bracelet, from BVLGARI’s Historical Archives

•18kt yellow gold and diamond bracelet, from BVLGARI’s Historical Archives

(Credit:  Larry Busacca/Getty Images)

L’Wren Scott and Angelica Huston attend the 2011 Vanity Fair Oscar Party Hosted by Graydon Carter at the Sunset Tower Hotel on February 27, 2011 in West Hollywood, California. 2011 Vanity Fair Oscar Party Hosted By Graydon Carter – Inside Sunset Tower West Hollywood, CA United States February 27, 2011 Photo by Kevin Mazur/VF11/WireImage.com

Actress Anjelica Houston wore:

•Platinum ring with diamonds and a yellow sapphire, from BVLGARI’s High Jewelry Collection

(Credit:  Kevin Mazur/VF11/WireImage.com)

Arianna Huffington wore:

•18kt white gold and diamond earrings, from BVLGARI’s Parentesi Revolution Collection

•Platinum and diamond brooch, from BVLGARI’s High Jewelry Collection

(Credit:  Jordan Strauss/WireImage.com)

Arianna Huffington arrives at the Vanity Fair Oscar party hosted by Graydon Carter held at Sunset Tower on February 27, 2011 in West Hollywood, California. 2011 Vanity Fair Oscar Party Hosted By Graydon Carter – Arrivals Sunset Tower West Hollywood, CA United States February 27, 2011 Photo by Jordan Strauss/WireImage.com

Model Anne V wore:

•             18kt pink gold and diamond watch, from BVLGARI’s Serpenti TubogasWatch Collection

•             18kt pink gold with diamonds and onyx ring, from BVLGARI’sSerpentiCollection

(Credit:  Michael Buckner/WireImage)

 

 

Sports Illustrated swimsuit model Anne V arrives at the Vanity Fair Oscar party hosted by Graydon Carter held at Sunset Tower on February 27, 2011 in West Hollywood, California. 2011 Vanity Fair Oscar Party Hosted By Graydon Carter – Arrivals Sunset Tower West Hollywood, CA United States February 27, 2011 Photo by Michael Buckner/WireImage.com

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Filed under Academy Awards, Anjelica Huston, Arianna Huffington, Bvlgari, Elton John, Eva Mendes, Fashion Forward Greening Hollywood, Ginnifer Goodwin, Oscars, Paige Donner, Vanity Fair

>Greening Hollywood: Going Global and Green at The Oscars

>What do these three things have in common? More and more, these days.
Oscars 2008 marks the second year in a row that the Oscars have gone Green, thanks largely to the non-partisan NRDC’s initiatives spearheaded at last year’s Academy Awards. To see the Environmental Achievements of this year’s 80th Annual Academy Awards, please go here.

Global Green USA, another environmental organization operating in the crossroads of celebrity and environmental activists, is the American affiliate of President Gorbachev’s Green Cross International which is an organization dedicated to stopping climate change. At this year’s Pre-Oscar bash held at Avalon in Hollywood, Matt Petersen, President and CEO of Global Green spoke to us about their philosophy behind galvanizing celebrity endorsements of environmental causes.

Follow Paige Donner on Twitter: www.twitter.com/greeninghollywd

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Filed under Academy Awards, Global Green USA, Greening Hollywood, LAUSD, Matt Peterson, NRDC, Oscars, Paige Donner