Category Archives: Cool It

>Talking About Cool[ing] It

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Bjorn Lomborg, “Smart Solutions to Climate Change.”

Bjorn Lomborg and Ondi Timoner’s approach to the Macro Theme of Global Climate Change is simple:  Dollars & Cents

“I support the carbon tax,” said filmmaker Ondi Timoner in a recent interview with Greening Hollywood. “It’s only 6 cents at the gas pump and it would raise $270 Billion.” Money, she says, that could be used to fund R&D of new clean energy sources and also green jobs.

The best way to silence someone is to destroy their reputation,” said Timoner.

Cool It! the documentary about Global Climate Change that opens in major U.S. markets today, follows scientist and professor Bjorn Lomborg as he discusses the issues of global climate change with experts around the world.  This Dane is the editor of the book  Smart Solutions to Climate Change, and the author of The Skeptical Environmentalist, which The Guardian U.K. says are two very different outlooks on the same issue by the same person.

In his new book, Lomborg concludes, “Investing $100bn annually would mean that we could essentially resolve the climate change problem by the end of this century.”

In his own defense, Lomborg explained to Greening Hollywood in a telephone interview that, “My fundamental point is not that we shouldn’t worry [about climate change]. It’s that we need to be led by good information, good judgment. We have to keep asking How big is the problem? And not focusing only on people who shout the loudest or have the cutest animal. We have to worry about [climate change] in the smartest possible way so that we end up doing a lot of good. Not just feeling good.”

Ondi Timoner, a Sundance Kid, whose previous documentaries “We Live In Public,” and “Dig!” very candidly admitted that she knew very little about the issue of climate change when she first met with Lomborg to discuss the for-hire film project.

About that first creative meeting, Timoner recalled, “I didn’t know if Bjorn was legitimate or not but I grilled him for five hours. He expressed his ideas in such interesting ways that when I left that meeting I was convinced that he was worth hearing; he was worth knowing about.  The best way to silence someone is to destroy their reputation,” said Timoner.

“I was also overwhelmed by the subject matter. I felt challenged to make climate change an entertaining subject matter, not so dry.  I saw that after 18 years of climate change conferences there was no forward motion. I wanted to make a movie where I could engage the audience so they feel empowered to do something.”

One point that Timoner and Lomborg agree on is that there’s a need for solutions when it comes to the Climate Change debate.  They both recognize that there’s a polarization between the left and the right and their approaches to Climate Change.  Lomborg, a scientist who has become comfortable with and around cameras in recent years, has a good response that just might cut to the quick of that polarization:

“Think forward to our kids and grandkids…It doesn’t matter if we’ve spoken beautifully about climate change. It matters if we have done something about it.” – Bjorn Lomborg

Cool It! Trailer HERE.  In U.S. Theaters starting today.

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Filed under 42 West, Bjorn Lomborg, carbon tax, climate change debate, Cool It, Green Blog Network, Greening California, Greening Copenhagen, Greening Hollywood, Ondi Timoner, Paige Donner, Smart Solutions to Climate Change, The Skeptical Environmentalist, We Live In Public

>COOL IT opens LA on 11/12/10

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Cool It blasts through the polarizing logjam of the climate change debate to bring a solid plan for solutions” – director Ondi Timoner

 

Roadside Attractions presents

“COOL IT”

In theaters nationwide on Nov. 12, 2010

 

Feature documentary plays in Los Angeles

at the Laemmle Monica 4-Plex & in Orange County

*additional theaters TBA

 

Climate catastrophe? The end of civilization as we know it?   COOL IT is based upon the book of the same name and lectures by Bjorn Lomborg, the controversial author of The Skeptical Environmentalist.  Award-winning filmmaker Ondi Timoner travels the world with Lomborg exploring the real facts and true science of global warming and its impact.  Lomborg is the founder and director of the Copenhagen Consensus Center, a globally respected think tank that brings together the world’s leading economists to prioritize major global problems — among them malaria, the lack of potable water and HIV/AIDS — based upon a cost/benefit analysis of available solutions. Amidst the strong and polarized opinions within the global warming debate, COOL IT follows Lomborg on his mission to bring the smartest solutions to climate change, environmental pollution, and other major problems in the world.

 

Roadside Attractions will release COOL IT nationwide on November 12, 2010. The feature documentary will play in Los Angeles at the Laemmle Monica 4-Plex and in Orange County. Additional theaters TBA.  COOL IT is a 1019 Entertainment Production in association with Interloper Films. An Ondi Timoner Film.

 

Rating: PG for thematic elements. Running Time: 87 minutes


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Filed under 42 West, Bjorn Lomborg, Cool It, Cool It the Movie, Greening Hollywood, Greening Vancouver, Ondi Timoner, Paige Donner, Roadside Attractions, The Green Blog Network, The Skeptical Environmentalist