Category Archives: Warner Bros.

>Hollywood’s Green Moguls Take Home Top Awards

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James Cameron and wife Suzy speak on EMA Red Carpet at Warner Bros. backlot for Saturday’s Environmental Media Awards, for which Avatar took home top Feature Film Award. Photo courtesy Ann Murray.

 

 

Ed Begley Jr. was also honored with top prize at EMA Awards for Life With Ed Tv Series.                                    Photo courtesy Ann Photo Courtesy Ann Murray.

 

By: Ann Murray

The green carpet rolled out for The Environmental Media Association’s EMA Awards this Saturday at the Warner Bros. movie lot, which was hosted by Olivia Munn and Jason Ritter. The event, which was completely plastic water bottle free, honored environmental films and television series, tackled topics such as alternative fuel sources and even featured a live Native American Dance troupe.

Celebrity guests included the brilliant James Cameron and his beautiful and green conscious wife, Suzy Amis Cameron (famous for her own green fashion choices). They were both on hand when Avatar snagged the night’s award for Feature Film. On the green carpet, Cameron explained the significance of how his film was shot and its overall environmental impact.

“Let’s look at the big picture,” he said. “Avatar was a film that took place in an enormous rain forest. Can’t shoot big battle scenes in a rain forest. It was 100 percent CGI. There were a few people playing multiple roles so the footprint compared to the visual impact was very tiny. But ultimately it’s a multi-hundred million dollar movie, there are a lot of people working on computers, and those computers are absorbing energy. There’s no way you can say this movie was made with one watt of power. But you have to weigh the value of the film with the environmental impact in the public consciousness.” – James Cameron,  on making Avatar

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Filed under 30 Rock, Avatar, Eco Tourism, Ed Begley Jr., EMA, Environmental Media Association, Green Blog Network, Greening Hollywood, James Cameron, Parks And Recreation, Rosario Dawson, Warner Bros.

>Greening Hollywood And Digital Media

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Greening Hollywood: Digital Media Doesn’t Get the Message

While Hollywood gets global attention this week for its self-congratulatory handing out of golden statues, the industry won’t be winning any awards for being an environmental star. A new survey reveals that entertainment and digital media companies aren’t following the script for being as green as celebrities would have us believe.

 

When it comes to pollution and energy consumption, Tinseltown is pretty brown. According to a 2006 study from the UCLA Institute of the Environment, the film and television and film industry is one of the major polluters in California, trailing only the petroleum industry in some categories.

And it’s not just blowing up cars and building temporary sets that are contributing to the entertainment industry’s footprint. Creating special effects and animations requires networks of power-hungry computers, while saving and streaming all of those images and sounds involves countless servers and storage devices.

Released on the day after the Oscars, the “IT Sustainability Imperatives in Digital Media & Entertainment Business” survey says that only 24 percent of industry IT professionals rated the industry’s sustainability efforts thus far as worth of an “A” or “B.” Less than half of the more than 100 information technology (IT) professionals in digital media who responded could verify that their organizations had corporate sustainability initiatives.

The survey, which was jointly produced by the Think Eco-logical initiative and the Global Renewable Energy and Environmental Network (GREEN), found that the industry’s actions have not lived up to their understanding of the importance of managing an organization’s environmental footprint.

Nearly 90 percent of people surveyed said that having network servers that consider the environment is important. However, more than three-quarters said their IT departments were spending 10 percent or less of their budget on green initiatives.

The report did cite media & entertainment companies NBC, Apple, Sony, and Warner Brothers as having the best reputations for “Eco-Logical” practices.

George Skaff, the vice president of Marketing at Rackable Systems, which hosts the Think Ecological website, said greening digital media should also benefit the bottom line. “At the end of the day, [greening your IT] should not cost you more money,” he said. Skaff said that buying all new equipment isn’t needed either. Companies can use their existing infrastructure more wisely, such as improving the ways hardware is stacked and cooled.

The digital media energy footprint is projected to grow faster than a blockbuster’s production budget in the coming years. Between 2005 and 2012, the digital storage capacity for the film and television is expected to grow tenfold, according to a study by analyst firm Coughlin Associates. This is in part due to the conversion of Hollywood’s archives from analog to digital, along with the creation of new online digital video streaming services.

The survey was created to spur conversation about the topic and to enable companies to share ideas and questions about how to become more energy efficient. Both GREEN, which is an interest group of the Business Performance Management (BPM) Forum, and Think Eco-logical will work with their members and advisory boards to encourage the adoption of clean energy and sustainability solutions. “The next phase is to communicate directly with [participating] organizations and provide them with the means to push the agenda, including materials, content, and the means to communicate the message,” said GREEN director Derek Kober.

Kober said GREEN will conduct webinars on subjects such as how to make the business case for greening IT and how to get started with a corporate sustainability initiative. He hopes that survey’s findings will prompt discussion and a grass roots movement where people will blog about what they are doing to address their environmental impact.

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Filed under Digital Media, EcoConsulting, EcoMedia, Green Blog Network, Green IT, Greening Hollywood, Paige Donner, Think Ecological, Tinseltown, Warner Bros.