Category Archives: Producers Guild of America

Produced By Conference – 2,200 Attendees And Over 300 Film Commissions


Greening Hollywood TV
  • Producer, Lauren Shuler Donner and PGA President Emeritus and PBC Co-Chair, Marshall Herskovitz at the Opening Night Kick-Off Party Photo Credit: Jordan Strauss
  • Signage from the third annual Produced By Conference Photo Credit: Jordan Strauss

For the first time, the 2011 PBC brought acclaimed producers and industry veterans along with hundreds of film commissions together to interact with an astonishing number of participants—more than double the number of attendees from last year’s PBC. With speakers like Harvey Weinstein, Lawrence Gordon, Kevin Smith, Mark Gordon, Darren Star, Robert Greenblatt, Tim Gibbons and many more, over 100 masters of their craft shared their expertise as attendees were endlessly inspired throughout the two-day celebration. In addition to riveting panel sessions and conversations, attendees were delighted with the unique exposure and interaction with film commission exhibitions from around the globe spread throughout the Disney lot.



  • Moderator Richard Gladstein with featured PBC speakersAlbert Berger, Todd Black, Donald De Line, Steve Golin and Cathy Schulman discuss the “Evolving Role of the Creative Producer” Photo Credit: Jordan Strauss

Reaching across film, television and new media industries, the annual Produced By Conference is an educational forum that involves acclaimed producers, including countless Academy Award®-winning filmmakers and Emmy Award® winners, as well as the next generation of creative entrepreneurs. The AFCI Locations Show is an annual gathering of film commissions from around the globe representing over $2 billion in financing and incentives. The PBC event was chaired by Marshall Herskovitz, Gale Anne Hurd and Rachel Klein. Further information on this year’s event can be found at

Check Back soon on Greening Hollywood and Green Blog Network for our Green Event Coverage of the PBC 2011.

Recycle, Reuse, Rejoice!


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>Producers Guild Of America Sees Green – 2nd Year And Growing


In Tinseltown, Green is the New Black 

Environmentally-Aware Producers Make an Impact

Featured speakers include, film producers: Mark Cuban, Bruce Cohen, Lee Daniels, Gary Goetzman, Jeff Gomez, Mark Gordon, Marshall Herskovitz, Grant Heslov, Gale Anne Hurd, Hawk Koch, Jon Landau, Gary Lucchesi, David V. Picker, Charles Roven, Jane Rosenthal, Ridley Scott, Paula Wagner, Richard D. Zanuck, Laura Ziskin; and television producers: Mark Gordon, James L. Brooks, Al Jean and Matt Selman; John Ziffren; Nan Bernstein, Tim Gibbons; Jeffrey Morton, Jon Pare, Matthew Weiner; Tim Kring, Shawn Ryan, Don Mischer, Mara Brock Akil, Ted Turne

LOS ANGELES, June 1, 2010 — Hollywood is not only famous for making movies, but also for initiating movements. Environmentally-concerned industry leaders and stars have united to bring awareness to this issue, declaring the goal of carbon-neutrality for the filmmaking process.  Green is the new black! 
Within the industry, a concerted effort is being made to reduce negative effects on the environment. The Producers Guild of America’s PGA Green Committee was established in 2008 as a response to this, demonstrating the PGA’s commitment to actively encourage and support sustainability in the entertainment industry.    
“As Producers it is up to us to lead the charge by educating and encouraging cast and crew to be mindful of our impact on this planet.  The PGA Green Initiative is a perfect format for this, utilizing the PGA’s wide reach and its dedicated members to spread this vital message,” said Kathleen Courtney, Chair of PGA Green Committee West. 
The second annual 2010 Produced By Conference will be held June 5 and 6 at 20th Century Fox Studios. More than 1,200 film, television and new media producers, as well as entertainment industry members are expected to attend extraordinary panel sessions, unique mentoring roundtables, special workshops and exhibits, and incomparable networking opportunities designed to provide the producing community with valuable tools and insights relevant in today’s competitive marketplace. The conference is “Going Green,” showcasing seminars with knowledgeable panelists and utilizing earth-friendly vendors spotlighting the latest green technology. 
“We want to bring solutions for environmental issues to Film, TV and New Media Producers worldwide,” added Fred Baron, Chair of PGA Green Committee West 
The 2010 Produced By Conference is the ideal forum for highlighting the PGA Green Initiative and its commitment to the education of the industry.  Efforts to spotlight sustainability at the Conference include:

  • Providing reusable stainless steel water bottles to all conference attendees and speakers – no plastic water bottles will be present at the conference
  • Eco-friendly reusable goodie bags handed out to all attendees
  • Attendees’ agendas printed on the registration name tags, eliminating most paper tickets
  • Caterers using primarily paper, glass and other sustainable options
  • Carpool/ride-sharing information posted on Produced By Conference website
  • Event signage provided by sustainable vendors.
  • All printing materials, such as maps and programs, utilizing Forest Stewardship Council-certified materials and vendors, including vegetable-based inks and a water-based coating for all printing materials

In addition to the Greening of the 2010 Produced By Conference, PGA Green has created and administers the industry's foremost reference website for greening productions, <>  as well as the Facebook group: Producers Guild of America Green, which offers an excellent opportunity for all members of the entertainment industry to share their struggles, tips and triumphs.  
PBC is an annual event sponsored, produced and managed by the PGA. All profits from PBC are reinvested into industry member services, including education, industry promotion, production standards development, market research and legislative advocacy. More information is available at producedbyconference.
About the Producers Guild of America

The Producers Guild of America is the non-profit trade group that represents, protects and promotes the interests of all members of the producing team in film, television and new media. The PGA represents over 4,200 members who work together to protect and improve their careers, the industry and community by providing members health benefits, enforcing workplace labor laws, maintaining fair and impartial standards for the awarding of producing credits, as well as other education and advocacy efforts. The PGA hosts important industry events including the annual Producers Guild Awards and the Produced By Conference. For more information, visit

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