Category Archives: Greening California

>How Can You Buy And Sell The Sky?

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The Green Revolution is going full speed ahead…

“We need to step out of our collective psychosis,” said Deepak Chopra, author and speaker at today’s Governor’s Global Climate Summit 3 taking place at the Mondavi Center, UC Davis in Northern California. “We are worried about the planet, but we should be worried about ourselves.”

He told the 1500 assembled delegates and attendees of the this sub-national and grassroots focused conference that a biologist had recently explained to him that were all the insects to disappear, the planet would collapse within five years; Were the human race to disappear from the planet, the Earth would flourish. He then introduced a film, Harmony, that is to air tonight on NBC, inspired and narrated by Charles, the Prince of Wales.  He left the podium quoting Chief Seattle’s letter to the president which includes the famous, rhetorical question, “how can you buy and sell the sky?” and reiterated the ancient teachings that the human body and the world are one, trees are but lungs.

But while the first morning of the Summit concluded on a spiritual note, it was mainly spent in discussing the need for a “Green Industrial Policy” and to define the specific direction to take the Green Energy Policy in.
Co-host Governor Schwarzenegger addressed the assembly and made it clear that the “green revolution is moving full speed ahead.” He stressed the bipartisan victory California enjoyed recently when it collectively and overwhelmingly said “No” to Proposition 23 which sought to gut the state’s landmark global solutions act, AB 32.

George Shultz, a veteran of Ronald Reagan’s cabinet shared his memories of his first cabinet position under Eisenhower. Back then, he said, Eisenhower had advised him that if the nation imported more than 20% of its oil we were “asking for trouble.” Sure enough, he recalled, two years later we had the first Arab oil embargo.

Gov. Schwarzenegger at the GGCS3 at UC Davis, Mondavi Center.

“How many times do you have to get hit on the head with a 2×4 before you decide to take action?” asked George Shultz.

Harrison Ford took the stage after the Governor, easily following in the footsteps of Climate Action Hero.  He has been a long supporter of and spokesperson for Conservation International whose main message at the summit is the carbon cost of deforestation. “Sixteen percent of all global greenhouse gas emissions is created from deforestation. That’s more than all the buses, cars, trucks on the planet combined,” said Ford.
The other speakers, including Linda Adams, California Secretary of Environmental Protection, could hardly keep the “cat in the bag” until tomorrow’s official announcement about R20, an organization incorporated in Geneva, Switzerland, which is to be a “green investment program,” said Linda Adams, secretary of the California Environmental Protection Agency. It is intended to match investors from the World Bank and private corporations with local governments in developing and industrialized countries to accelerate alternative-energy projects. Adams added that today was a day to celebrate…to celebrate the victory for Mother Earth. “Protecting the environment protects our way of life…clean air, clean water, livable neighborhoods, walkable streets…”.

As Ford explained it, “it will lay the tracks for the world’s first compliance market for global deforestation activity.” In other words, the developing nations will have as much economic incentive to protect the environment as they do now to strip their forests and sell the raw resources.

Focus is also towards COP 16 taking place in the next few weeks in Cancun, Mexico. The Summit provides an opportunity for states and provinces to partner with and influence the position of their national governments leading up to the United Nations COP 16 conference. The GGCS3 is in partnership with the United Nations Development Programme and United Nations Environment Programme and co-sponsored by UC Davis.
“The politics of climate change have challenged the science, so it is critical that universities like UC Davis – with 21st century research and development units – uncover and deliver the facts so that the world’s opinions can flow from there,” said UC Davis Chancellor Linda P.B. Katehi.

Schwarzenegger added that last year’s Global Climate Summit was held in Los Angeles, the “entertainment capital of the world,” and this year the summit is being held at UC Davis, the “environmental research capital of the world.”

Shultz had praise for British Columbia’s Gordon Campbell and his model of a revenue neutral carbon tax, saying “It’s a good idea to create a level playing field for all sources of energy.”
Campbell emphasized that 90% B.C.’s energy is clean energy sourced meaning carbon neutral or no carbon. He continued by saying he was of the same mind as Gov. Schwarzenegger in reaching across borders on issues of climate action and energy. “We’re happy to share our clean energy with our friends, across the border.”  Campbell rounded up his panel address by saying that the way we move forward is in public-private partnerships. He concluded with a quote from Churchill, “Never, never, never give up. It’s too important.”

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>Talking About Cool[ing] It

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Bjorn Lomborg, “Smart Solutions to Climate Change.”

Bjorn Lomborg and Ondi Timoner’s approach to the Macro Theme of Global Climate Change is simple:  Dollars & Cents

“I support the carbon tax,” said filmmaker Ondi Timoner in a recent interview with Greening Hollywood. “It’s only 6 cents at the gas pump and it would raise $270 Billion.” Money, she says, that could be used to fund R&D of new clean energy sources and also green jobs.

The best way to silence someone is to destroy their reputation,” said Timoner.

Cool It! the documentary about Global Climate Change that opens in major U.S. markets today, follows scientist and professor Bjorn Lomborg as he discusses the issues of global climate change with experts around the world.  This Dane is the editor of the book  Smart Solutions to Climate Change, and the author of The Skeptical Environmentalist, which The Guardian U.K. says are two very different outlooks on the same issue by the same person.

In his new book, Lomborg concludes, “Investing $100bn annually would mean that we could essentially resolve the climate change problem by the end of this century.”

In his own defense, Lomborg explained to Greening Hollywood in a telephone interview that, “My fundamental point is not that we shouldn’t worry [about climate change]. It’s that we need to be led by good information, good judgment. We have to keep asking How big is the problem? And not focusing only on people who shout the loudest or have the cutest animal. We have to worry about [climate change] in the smartest possible way so that we end up doing a lot of good. Not just feeling good.”

Ondi Timoner, a Sundance Kid, whose previous documentaries “We Live In Public,” and “Dig!” very candidly admitted that she knew very little about the issue of climate change when she first met with Lomborg to discuss the for-hire film project.

About that first creative meeting, Timoner recalled, “I didn’t know if Bjorn was legitimate or not but I grilled him for five hours. He expressed his ideas in such interesting ways that when I left that meeting I was convinced that he was worth hearing; he was worth knowing about.  The best way to silence someone is to destroy their reputation,” said Timoner.

“I was also overwhelmed by the subject matter. I felt challenged to make climate change an entertaining subject matter, not so dry.  I saw that after 18 years of climate change conferences there was no forward motion. I wanted to make a movie where I could engage the audience so they feel empowered to do something.”

One point that Timoner and Lomborg agree on is that there’s a need for solutions when it comes to the Climate Change debate.  They both recognize that there’s a polarization between the left and the right and their approaches to Climate Change.  Lomborg, a scientist who has become comfortable with and around cameras in recent years, has a good response that just might cut to the quick of that polarization:

“Think forward to our kids and grandkids…It doesn’t matter if we’ve spoken beautifully about climate change. It matters if we have done something about it.” – Bjorn Lomborg

Cool It! Trailer HERE.  In U.S. Theaters starting today.

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Filed under 42 West, Bjorn Lomborg, carbon tax, climate change debate, Cool It, Green Blog Network, Greening California, Greening Copenhagen, Greening Hollywood, Ondi Timoner, Paige Donner, Smart Solutions to Climate Change, The Skeptical Environmentalist, We Live In Public

>20×2020 Water Summit: Wednesday, November 10

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>Smart From The Start

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Filed under Bob Abbey, bureau of land management, California Solar Energy, Chevron Lucerne Project, Gov. Schwarzenegger, Green Blog Network, Greening California, Imperial Valley Project, NRDC.org, Secretary Ken Salazar, solar energy, Stirling Energy Systems, Tessera Solar

>House Plant Vacations At The Hammer Museum

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>California Enterprise Zone

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Filed under Advanced Transportation Summit, BabyBIG, Baxter BioScience, bipartisanship, East LA Enterprise Zone, Governor Schwarzenegger, Green Blog Network, Greening California, Greening Los Angeles, Mayor Villaraigosa, Thomas Friedman

>Save Our Surf! Mark Your Calendars

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>Green Innovation Institute Rocks The Cradle2Cradle Crowd

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>Greening Los Angeles – LABC Update

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Designing an Effective Feed-in Tariff for Greater Los Angeles The study  be found here.

 

  labusinesscouncil.org
 
Building a Green Economy: Connecting Sustainability to Business and Job Creation

A Successful Spring Day of  Salons and Solar Powered Possibilities

On April 6th, LABC held the 4th Annual Sustainability Summit at the Getty Center. Key players from the public and private sectors converged, making our Summit prescient and brimming with powerful ideas about, as the summit’s title suggests, Building a Green Economy: Connecting Sustainability to Business and Job Creation.
 
A Solar Plan That’s a Perfect FiT for LA:
LABC Releases a Much Needed Solar Study at the 2010 Sustainability Summit

A centerpiece of the Summit was the release of our Study, Designing an effective Feed-in Tariff for Greater Los Angeles (LINK UPDATED: Click for PDF). This study, the result of a partnership between LABC and the UCLA Luskin Center for Innovation, and a working group of local businesses and public-sector institutions, examines the potential for solar Feed-in Tariff (FiT) programs in Los Angeles County. The study details how a 500 megawatt FiT program in LA would allow businesses and residents to install solar panels on their roofs and parking lots and sell the power generated back to the local utility. For each kilowatt-hour fed back into the power grid, participants would receive a payment back from the utility.
 
Relying on advanced economic modeling and interviews with businesses and residents in Los Angeles County, the study finds that regional FiT programs would unleash a new source of cost-effective solar energy and spur significant economic growth. The LABC policy  recommends a 10 year Solar FiT that would generate 500 megawatts of electricity. This program would meet three percent of the city’s energy needs, create more than 11,000 local green jobs and produce long-term cost savings for businesses, ratepayers and the LADWP.
 
UCLA Professor J.R. DeShazo, who authored the study and serves as the Director of the UCLA Luskin Center for Innovation, presented key findings of the report at the Summit. “If the correct design guidelines are put in place, ratepayers will save money over the life of a ten-year FiT program as the cost of installing solar panels continues to fall and the price of fossil fuels rises,” said DeShazo. “Moreover, developing the country’s largest Feed-in Tariff would signal a long-term political commitment to greening Los Angeles that could be used as an incentive to attract cleantech firms to our region and keep them here.”
 
Since introducing the FiT study at the Summit, we have been presenting its findings to key policymakers in the city from the Mayor’s Office, City Hall, and the DWP Board of Commissioners. For informaiton on LABC’s Solar FiT initiatives, please contact SolarFiTLA@labusinesscouncil.org
 
2010 LABC Sustainability Summit:

The Summit focused on topics relating to sustainability, each addressed by panels comprised of public and private sector leaders. Below is a recap of what the panelists had to say:

Panel 1: Salon of Masters—Discussion of Best Practices Among Sustainable Industry Pioneers
 

From left: The Honorable Jerry Brown, California Attorney General; Lauralee Martin, Executive Vice President and Global Chief Operating and Financial Officer, Jones Lang LaSalle; Scott Lyle, Senior Vice President of Operations, GE/Arden Realty, Inc.; Kevin Ratner, President, Forest City Residential West; Joseph Pettus, Senior Vice President of Fuel and Energy, Safeway, Inc.
 
Moderated by Scott Lyle of Arden Realty, the “Salon of Masters” was a discussion among innovators of Sustainability.  California Attorney General (and Gubanatorial candidate) Jerry Brown and Forest City West’s president, Kevin Ratner reflected upon the obstacles surmounted and in-roads made in their respective roles in revitalizing downtown Oakland. Ratner was the project’s developer and Brown was the Mayor at the time. Both, in the words of Brown, worked to “create vitality” by sending thousands of people to live in Downtown Oakland to revitalize it, and create “elegant density.”
 
Joseph Pettus, Safeway’s Senior Vice President of Fuel and Energy, described Safeway’s path to sustainability from the purview of a company that is one of California’s largest employers and the largest consumer of electricity in the state. Pettus explained that Safeway was one of the first organizations to support AB 32 as well as support cap and trade. They reduced their carbon footprint by more than 10% in just a year, and changed their truck fleet to biodiesel fuel—all this was done to lower costs. Lauralee Martin, Global Chief Operating and Financial Officer, Jones Lang LaSalle reflected upon her “long passion for the environment” and described key questions her company asks with regards to sustainability (whose footprint should we measure – the consumers’ or the producers’?) while identifying the challenges and opportunities when it comes to sustainable business practices. Focusing on key words, “Passion” and “Confusion,” she illustrated how passion relates to the fact that people care and confusion relates to the fact that being a leader in sustainability requires you to do things that have not yet been done, meaning success might not be easy to measure.
Panel 2:  Finding Incentives for Renewables that Work

 
 
From left: Paul Gipe, Founder, Wind Works; J.R. DeShazo, Professor of Public Policy and Director, UCLA Luskin Center for Innovation; Randy Britt, Director of Sustainability Initiatives, Los Angeles Unified School District; Mary Nichols, Chairman, California Air Resources Board; The Honorable Paul Krekorian, Los Angeles City Councilmember; Steve Hill, President, Kyocera Solar Inc.; Pedro Pizarro, Executive Vice President of Power Operations, Southern California Edison
 
The second panel, moderated by Mary Nichols, focused on incentives for implementing renewable energy. The conversation among this group of public and private sector experts touched upon the need for, as Councilmember Paul Krekorian put it, “market driven policies,” and each offered observations from their diverse perspectives as private and public leaders in the field of sustainability. Paul Gipe, Founder, Wind Works,and an expert in renewable energy, explained the need for big solar goals and the importance of community involvement and education on the issue (See Gipe’s report on the Summit and the LABC Solar Study here/ and his NYT story on our FiT Study). Steve Hill, President, Kyocera Solar, spoke from his experience as the President of Kyocera Solar, a manufacturer of photovoltaic solar panels, describing the importance of keeping manufacturing close to the market and the importance of flexibility and transparency in business and in policy.
Panel 3:  Financing and Developing Green Business
 
 
From left: Greg Medeiros, Vice President of Community Development, Centennial Founders; Adam Werbach, Global Chief Executive Officer, Saatchi & Saatchi S; Alan Rothenberg, President, Board of Airport Commissioners, Los Angeles World Airports; Tom Roell, Group Executive, Parsons; Bill Black, Director of Strategic Solutions, Haworth, Inc.; Tom Unterman, Founder and Managing Partner, Rustic Canyon Partners
 
Alan Rothenberg, President, Board of Airport Commissioners, Los Angeles World Airports, led this broad discussion with a diverse panel of green business leaders by explaining the incredible progress made at LAX with the Tom Bradley Terminal that will be LEED certified , completed on time and on budget, and that also happens to be the largest public works project in LA. The panelists spoke of ways they have met the worthy challenges of green business, from Greg Maderios’ eco-conscious and sustainable development in Tejon Ranch, to Adam Warbach, Global CEO, Satchi & Satchi S’s call for us to rethink the prevailing approaches to environmentalism, rooted in 1970s thinking. Part of that relates to his client, Walmart (a perceived enemy of environmentalism in the past), and its incredible goal to eventually run operations on 100 renewable energy, produce zero waste, and have 100 percent sustainable products on their shelves.

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>Water Conservation Cuts – No News is Good News

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>Eureka! Tehachapi Renewable Energy Transmission Project

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It’s one thing to generate clean energy. It’s a whole other thing to get it it to the people.

In California, with the cooperation of Southern California Edison and Gov. Schwarzenegger’s Green Team, progress is showing its face on both fronts.

“…We need transmission lines, just like the Tehachapi Renewable Transmission Project, to bring the clean electricity to the cities where people live and work.”

Tehachapi Renewable Transmission Project

Today, May 4th, the Gov. of California and SCE executives gathered in a Greening The Grid event to announce the completion of the first phase buildout for the Tehachapi transmission lines that are being built to deliver clean wind energy to people who live in urban areas. Since the significant population concentration live in cities and extended urban areas, this means delivering clean energy to outlets where people can and will use it.

Tehachapi is the second largest collection of wind turbines in the world with around 5,000, right behind the world’s largest, the Altamont Pass near the Bay Area that has around 7,000.

Southern California Edison’s Tehachapi Renewable Transmission Project is the first major transmission project in California to be constructed specifically for accessing a renewable-rich resource area. Once the entire project is completed, it will be capable of delivering 4,500 megawatts (MW) of clean electricity, enough to power about 3 million homes in Southern California. This first phase is capable of carrying 700 MW of clean electricity.

The Tehachapi project will also transport electricity from several large-scale solar projects currently in development.

Related Reading:

SB X8 34 paves way for California renewable energy buildout.

Renewable Portfolio Standard (RPS): Governor Schwarzenegger signed an Executive Order directing the California Air Resources Board to adopt regulations increasing California’s Renewable Portfolio Standard to 33 percent by 2020. This will ensure California will have the flexibility needed to use renewable energy sources for 33 percent of our energy consumption by 2020

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>All About The Follow Through

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Governor Schwarzenegger celebrates Earth Day From left to right: Flextronics President E.C. Sykes, SunPower Chief Executive Officer Tom Werner, Governor Arnold Schwarzenegger, Labor Workforce and Development Agency Secretary Victoria Bradshaw and Milpitas Mayor Robert Livengood.

Today, Governor Schwarzenegger joined SunPower Corporation and Flextronics in Milpitas to celebrate the 40th Anniversary of Earth Day and announce that SunPower has partnered with Flextronics and will locate its new manufacturing operations in California. Click here to read more. The above photo was taken at Flextronics in Milpitas, California.

Milipitas, California; April 22nd, 2010

The following are excerpts from today’s speeches:

Governor Schwarzenegger

Today 190 countries are celebrating Earth Day, over a billion people around the world are celebrating Earth Day.This is a very, very important day.

But even though we can celebrate I don’t think we should sit on our laurels, because there’s a lot of work that still needs to be done. I do not accept a future in California where we have every sixth child in the Central Valley go to school with an inhaler. I don’t accept that we have so many people, because of pollution, die. More people are dying because of pollution than of car accidents. I don’t accept that kind of a future. I don’t also accept a future where we rely on fossil fuels. So this is why what we are doing here and what you are doing is so important.

I will do everything that I can, while I’m in office and even after I’m finished with this job, to fight for the environment and to fight for alternative fuels and to fight for solar and renewables and all of those kind of things.

So we’re going to go and work together for many more years to come, because it’s all about follow through. You know, what they teach you in sports, when you do the golf, follow through. In tennis it’s about follow through. In skiing it’s about follow through, making the turns and finishing your turns. And the same is also with this. I get a lot of my lessons from sports because you can really learn some really good lessons. So it’s all about follow through, so we’re going to follow through.

I always say that the government ought to go and make laws and regulations and so on and then get out of the way. Let businesses do what businesses do best. We have to be a partner in prosperity rather than an obstacle to success

 

From SunPower Chief Executive Officer Tom Werner

We’re thrilled to bring manufacturing back to California. Can you imagine being able to say that? And I would like to welcome you to SunPower’s solar panel manufacturing facility

About SunPower. When I started in 2003 we had 35 employees and $6 million in revenue. Today we have over 5,000 employees and over $1.5 billion in revenue.

We manufacture and design the world’s highest-power density solar system, the world’s highest.If you buy a SunPower system you know it’s going to work. You also know that you’re future-proof. You know the technology isn’t going to be obsolete. I have a system on in my house; it’s already paid for itself.

Governor Schwarzenegger

SunPower is building with PG&E one of the largest, if not the largest, solar farm in the world down in San Luis Obispo. So this is really extraordinary. Again, it will put the spotlight on California because of the great technology we have here.

It’s one thing to set goals with AB 32, to say we’re going to reduce our greenhouse gases by 25 percent by the year 2020. But how are you going to get there? Only through technology — only through technology. Because I don’t believe that people should stop anything. I don’t believe that people should stop with their Jacuzzis or with their flat screen TVs, (Laughter) or with driving big cars and flying the planes.

No, we’ve just got to change the technology, that is the most important thing. And that is technology that’s being developed right here by SunPower. You make it possible that we will have one day renewable energy — renewable energy, 33 percent of renewable energy — only because of this kind of technology. So this is why I am so excited about it.

President of Flextronics, E.C. Sykes

You each spoke about technology. From time to time, technology needs a little push to get it to the next level and if it doesn’t get that push it may die or maybe it’s slow to get there. 

Governor Schwarzenegger

If the special interests push me around I will push back. That’s exactly what we’re going to do. We’re going to push back and we’re going to go and keep our great environmental laws in place.

The Green Blog Network 
Greening Hollywood

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>Offshore Drilling. Is It The Right Choice?

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By Jourdan, Posted Originally on People For Green Justice

Offshore Drilling – Is it the Right Choice?

This is a tough question.  My gut reaction is to say, “no, it’s not the right choice.”  However, I have to admit I don’t know all the details behind Obama’s recent announcement.  I know the basics, the information we’re allowed to have.  It’s the information we are not privy to that makes me have concerns about the motives behind this decision.  The risks and dangers that go along with offshore drilling seem too great to me.  If accidents didn’t happen and we were 100% secure that all would be well, I’m sure we could stand behind it to an extent.  But the reality is that we could ruin hundreds of miles of coastline, kill thousands of sea life and leave our oceans devastated.  The thought of what that picture looks like is too horrifying.  So in the end I have to say no.

Not that long ago Obama was saying “no” too.  That concerns me.  It’s a big swing in the opposite direction. How does that happen?  Unfortunately we call that politics and it’s a game with too many players at the table. Here is a video of Obama opposing offshore drilling just a little over a year ago.

VIDEO – Obama on Offshore Drilling

If this concerns you too, take a moment to send a letter to our president.  You can use the form letter or write your own.  I was hoping that once Obama was in office I could sit back, relax and feel confident that I could stand behind all his decisions.  That was me being naive and hoping to be politically lazy. Change is indeed gonna come and we need to be a driving force!

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Filed under Barack Obama, Green Blog Network, Greening California, Greening D.C., Greening The Globe, offshore drilling, People For Green Justice, U.S. Energy Policy

>Greening California, SB X8 34, And Our Renewable Energy Revolution

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SB X8 34 is not the latest robotics model. It is a new bill from California.

SB X8 34 authored by Senator Alex Padilla (D-Pacoima) and signed by Governor Schwarzenegger, will help further streamline and speed up the permitting and siting process for large-scale renewable energy projects. These are the projects that will provide Californians with jobs and greater energy independence and attract investment to the Golden State.

Today, at the world’s largest operating solar plant, the NextEra Harper Lake Solar Electric Generating System (SEGS) facility in Hinkley, Governor Arnold Schwarzenegger joined U.S. Department of the Interior Secretary Ken Salazar to announce a new joint program to make it easier to conserve land for endangered species and for developers to build renewable energy projects in California.

Mojave Desert Photo Courtesy Data.gov

“I cannot think of a more appropriate place to underscore that renewable energy is not ‘pie in the sky’ than here at the edge of the Mojave Desert where the largest solar plant in the world is generating clean, cost-efficient renewable energy for California communities,” Secretary Salazar said during a tour of the facility.

There are more than 240 proposed renewable energy projects in California that could produce nearly 70,000 MW of clean energy annually.

These proposed projects throughout the state include solar, wind, geothermal, biomass and small hydro facilities.

In addition to touring the NextEra Harper Lake facility today in Hinkley, the Governor and Secretary Salazar toured a 250 megawatt (MW) proposed solar facility, the Abengoa Mojave Solar project. The proposed Abengoa site is seeking funding through the American Recovery and Reinvestment Act (Recovery Act) and will create over $1 billion of capital investment and more than 1,200 jobs in the local region. The Governor’s action today will help the Abengoa project and other renewable energy projects seeking Recovery Act funding.

“Our bold and innovative vision for California has made us a pioneer in renewable energy, green jobs and environmental protection and, as a result, we are seeing an energy revolution in California,” said Governor Schwarzenegger. “California now has more than 240 proposed renewable projects looking to build and create jobs. Today’s action will help speed up the process for some of these large projects to break ground this year and qualify for federal stimulus funding. By working together, we can increase renewable energy development, create thousands of jobs and preserve our state’s cherished natural resources”

To better coordinate the state’s efforts to increase renewable energy and create jobs, the Governor’s Administration will hold The Governor’s Renewable Energy Policy Conference at the University of California, Riverside on Wednesday, March 24.

Solar Farming

SBX8 34 will ensure state regulatory agencies have the resources necessary to focus on the state’s stringent environmental review process and permit renewable energy facilities. The bill creates further efficiencies by:

  • Establishing the Renewable Energy Development Fee Trust, a revolving fund that renewable energy developers can pay into through project-assessed fees determined by the California Energy Commission (CEC) and the Department of Fish and Game (DFG). The fees will be used for the state and its federal partners to implement project mitigation measures including purchasing private lands related to habitat restoration, and monitoring and transaction costs connected to offset impacts to biological resources from construction.
  • Ensuring the needed environmental reviews occur in a timely manner by authorizing the CEC and DFG to assess application fees on projects at an amount that would fully fund dedicated staff to work exclusively on applications.
  • Speeding up CEC review by allowing for the free flow of information in a more timely manner by removing communication barriers between outside state agencies and CEC commissioners.

The Governor urged the legislature to continue working to help streamline the permitting and construction of renewable energy projects throughout the state in a signing message attached to SBX8 34.

The Desert Renewable Energy Conservation Plan was also formed to create a science-based, stakeholder driven process to identify geographic areas designated for renewable energy development, and conservation and declining species management. This plan is currently scheduled to be completed in 2012 and is meant to provide a long-term road map to development and conservation in the California desert.

 

The following excerpt by: David Danelski, The Press-Enterprise

Gov. Arnold Schwarzenegger and his aides gathered at the graffiti-scarred ruins of an old feed and farm supply store as they waited for U.S. Secretary of Interior Ken Salazar to arrive for a tour of the future solar energy site.

The crumbling building and more than 1,700 acres around it, mostly former alfalfa fields, have been acquired by Abengoa Solar, which is seeking approval to build a 250 megawatt thermal generation plant about nine miles northwest of the San Bernardino County town of Hinkley.

“It will go as far the eye can see along those transmission lines,” Scott Frier, Abengoa’s chief operating officer, said to Schwarzenegger and Salazar as he showed them a map of project site.

The governor and Salazar also visited the control center for the nearby 160 megawatt solar plant, NextEra Harper Lake Solar Electric Generating System, the largest operating solar plant in the world.

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>Greenwashing Makes Me Feel Dirty…

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  By jourdan

People For Green Justice

Why does it seem if one does it, they all do it OR they pretend to?  As the “Going Green” campaign has gained popularity we have to examine what popularity turns into in society.  Sometimes something real and meaningful, such as caring for the environment, can be turned into greed, fame and power.  It’s like when everyone starts to follow a fad, but you know who the posers are.  Like McDonald’s Europe changing their logo to green.  They really think we’re stupid.  And I guess they would be right according to their accounting books.

http://enviralment.files.wordpress.com/2009/11/greenwashing.jpg
 
My fear about greenwashing is that it will create a public of distrust which in turn will cause a disservice to the legitimate green movement.  As a consumer I like for my shopping to be made easy.  I’m guessing most people do. When I walk into a store and make the decision between regular cleaner A or green cleaner B, I want to be confident that reading the label is all I need to do to feel secure in my choice.  Finding out that the product is not actually eco-friendly or at least not as eco-friendly as they claim, just sends that cartoon steam out of my ears!  As a public, how are we supposed to make informed decisions if we are being duped by companies at every turn.  And we all know how once you get screwed you don’t forget and everyone else pays for that.  Everyone wants to jump on the green bandwagon and make a buck.  Where is your conscious?  Do you have a family and friends?  How are so many people involved in getting these products and campaigns out to us and they are okay with it?  I know that if I worked at Company X and knew they were putting a product out there and not being truthful, I would report it and blow the case wide open.  I know, I say that, but I’m sure the men in black suits would have me offed immediately.  If any of you have knowledge of greenwashing going on you should let the public know.  Or you can tell me and I’ll blast them.  Remember, you get to stay anonymous with Green Justice!

We can’t be confident in any company claiming to be green without doing our own research first, which sucks because um, I’m busy and if the label claims eco-friendly than I want it to be freaking friendly!  I came across this site where people can post and rate marketing ads that are declaring their newfound “greenness.”  Take a look at how many ads there are.  And if we can’t trust any of them, I’m sad to think we’ll become overwhelmed and return to the ways of not caring because it’s too much work.  I’m not trying to be a downer, just realistic.  You know it’s true.  I’m sad one of the ads is the Audi Green Police, but I totally understand.  I liked the ads and the idea of green police, but it is ironic to have it coming from a car manufacturer.  After the ad aired during the superbowl I checked out their YouTube channel and comments were not praising them at all.  Lots of angry name calling went on.  Guess that didn’t quite work out how they thought.  Oops.  I hope we don’t completely discredit the green movement with greenwashing.  Let’s crack down and let these companies know we won’t stand for it.  If you have a tip, submit a claim today!  Read More Here >>>>

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Filed under Going Green, Green Bandwagon, Green Blog Network, Green Is For Good, Greening California, Greening Hollywood, Greening Vancouver, Greenwashing, McDonald's, Paige Donner, People For Green Justice