The new mood in Africa is positive,” – Bono
Africa Rising is the contemporary African Art exhibit that opened in Paris on October 6th, the last day of Paris Fashion week. It is the love-child of Ali Hewson and husband Bono who have directed the world’s focus towards the living conditions of the peoples of Africa for decades. This time, they want the focus to be on all the positive things happening on the continent.
Joining Ali and Bono in their efforts this year is the French Luxury Brand LVMH. Louis Vuitton, a company recognized for its support of the arts and its Core Values program, collaborated with designer Ali Hewson to manufacture a signature bag, the Edun bag, named after her line of designer clothing. It is the first time LV has manufactured anything 100% in Africa, in this instance, Kenya.
Founder of Edun, Ali Hewson stated that it’s great to be partnered with a luxury worldwide recognized brand such as Louis Vuitton, because “you are stronger as a team.”
That a contemporary art exhibit dominated the social scene of Paris Fashion Week is both fitting and triumphant. It probably helped the cause just a little bit that rockstars such as Angelique Kidjo and – of course – Bono, took the stage to perform for the select crowd in support of the cause.
Alexandra Richards, daughter of Keith, provided DJ tunes. But the real stars of the show were the contemporary artists and their artwork.